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[[Image:Apprentice_Martha_Stewart.jpg|thumb|''The Apprentice: Martha Stewart'' logo]]
'''''The Apprentice: Martha Stewart''''' is the first [[spin-off]] from the [[United States|American]] [[reality television]] series ''[[The Apprentice]]''. The series premiered on [[September 21]], [[2005]]. The show is broadcast on [[NBC]] and is hosted by business tycoon [[Martha Stewart]]. The format of the show is tailored to suit Stewart's personality and brand identity. The tasks are centered around Stewart's areas of expertise: media, culinary arts, entertaining, decorating, crafts, design, merchandising, and style. Stewart brings her own sensibilities and creativity to the elimination process. Sometimes, but not always, she uses her catchphrase: "Good-bye." This is her equivalent to [[Donald Trump]]'s catchphrase: "You're fired."
Earlier reports however frequently reported incorrectly that her phrase was "You just don't fit in" but this turned out to only be a commentary on the first eliminated contestant. She also writes a cordial letter to the candidate who is fired. Although the letter is designed to give comfort, many times she takes subtle jabs at the fired candidate and gives frank reasons for why the candidate did not succeed on the show.
[[Donald Trump]] and [[Mark Burnett]] are executive producers for the show. Businessman [[Charles Koppelman]] and Stewart's daughter, [[Alexis Stewart]], are Martha Stewart's eyes and ears. They closely watch the two teams throught the week and report their observations to Stewart.
[[Image:Trumpmartha.jpg|thumb|Martha Stewart with Donald Trump]]
The two teams are called Matchstick and Primarius.
The show's theme song is "[[Sweet Dreams (Are Made of This)]]" by the [[Eurythmics]].
Despite the fairly big initial hype, ratings for this spinoff have been nothing short of weak. This show averages only 7 million viewers, and garners a mediocre 2.5 average in the very important demographic of 18-49 year old viewers. However, it should be noted that this program airs against very tough competition, including ABC's massive hit ''[[Lost (TV series)|Lost]]''. There have been numerous reasons thrown out as to why this show isn't doing as well as expected, including: "too much" Martha (daytime program and primetime), confusion between this version and Trump's version which airs the day after (on Thursday nights), and weak casting. Due to these factors, it is unlikely that this program will make it back for a second season, although NBC does have the option of bringing it back to air for Season #2 during the relatively slow summer TV season.
==Candidates==
''See: [[The Apprentice: Martha Stewart Candidates]]''
==Episodes==
{{spoiler}}
===Week 1: Once Upon a Time===
*'''Airdate:''' [[September 21]], [[2005]]
*'''Hosting Company:''' [[Random House]]
*'''Project:''' Teams had to design and write a [[children's book]] and read it to a group of first graders.
*'''Primarius Project Manager:''' Dawna
*'''Matchstick Project Manager:''' Jeff
*'''Winning Team:''' Primarius
*'''Primarius' Special Commendation:''' A Japanese dinner with Martha
*'''Losing Team:''' Matchstick
*'''Final Boardroom:''' Jeff, Dawn, Jim
*'''Dismissed:''' Jeff, for taking over the entire project and not listening to his teammates. (Martha to Jeff: "You just don't fit in.")
===Week 2: Business is Blooming===
*'''Airdate:''' [[September 28]], [[2005]]
*'''Hosting Company:''' [[Martha Stewart Living Omnimedia]]
*'''Project:''' Teams had to sell flowers in high-end floral shops.
*'''Primarius Project Manager:''' Carrie
*'''Matchstick Project Manager:''' Chuck
*'''Winning Team:''' Primarius
*'''Primarius' Special Commendation:''' Building a garden for a Community Center in the Chelsea neighborhood
*'''Losing Team:''' Matchstick
*'''Final Boardroom:''' Chuck, Dawn, Jim
*'''Dismissed:''' Chuck, for poor leadership.
===Week 3: Bake It 'Til You Make It===
*'''Airdate:''' [[October 5]], [[2005]]
*'''Hosting Company:''' [[Michael C. Fina]]
*'''Project:''' Teams had to design and sell a wedding cake.
*'''Primarius Project Manager:''' Howie
*'''Matchstick Project Manager:''' David
*'''Winning Team:''' Primarius
*'''Primarius' Special Commendation:''' Dinner at Jean-George with [[Donald Trump|Donald]] and [[Melania Knauss|Melania Trump]]
*'''Losing Team:''' Matchstick
*'''Final Boardroom:''' David, Marcela, Dawn (Bethenny, Shawn and Jim recalled to the boardroom by Martha)
*'''Dismissed:''' Shawn, for off-handed remarks (First Woman Dismissed, also the first person to be fired and not having even been chosen for the boardroom).
*'''Special Note:''' Jim's wife has a baby.
===Week 4: Sweet Suite===
*'''Airdate:''' [[October 12]], [[2005]]
*'''Hosting Company:''' [[Westin Hotels]]
*'''Project:''' Teams had to create a fantasy suite in a Westin Hotel.
*'''Primarius Project Manager:''' Amanda
*'''Matchstick Project Manager:''' Leslie
*'''Winning Team:''' Primarius
*'''Primarius' Special Commendation:''' Enjoying the hotel suite that they had finished.
*'''Losing Team:''' Matchstick
*'''Final Boardroom:''' Leslie, Bethenny, Dawn
*'''Dismissed:''' Dawn, for being completely dysfunctional.
*'''Special Note:''' Leslie is transferred to Matchstick from Primarius and becomes the project mananger.
===Week 5: Mixed Greens===
*'''Airdate:''' [[October 19]], [[2005]]
*'''Hosting Company:''' [[Wishbone]]
*'''Project:''' Teams had to create and sell a Salad Dressing.
*'''Primarius Project Manager:''' Jennifer
*'''Matchstick Project Manager:''' Ryan
*'''Winning Team:''' Matchstick
*'''Matchstick's Special Commendation:''' A trip on a [[Schooner]] around [[New York City]].
*'''Losing Team:''' Primarius
*'''Final Boardroom:''' Jennifer, Jim
*'''Dismissed:''' Jennifer, for not taking Jim off the task when he behaved badly.
*'''Special Notes:'''
**Bethenny, Howie, Sarah, Carrie, Jim and Jennifer become the new Primarius, Ryan, Amanda, Leslie, Dawna, David and Marcela become the new Matchstick.
**Officially Ryan, Amanda and Dawna are transferred to Matchstick. Jim and Bethenny are transferred to Primarius.
**Matchstick finally wins for the first time in the series.
**This is the first time a two-person boardroom takes place and it is the first time Martha choses the boardroom candidates instead of the project manager.
===Week 6: Every Dog Has His Day===
*'''Airdate:''' [[October 26]], [[2005]]
*'''Hosting Company:''' [[Purina|Purina Beneful]]
*'''Project:''' Teams had to create an auction package with various celebrities and then raise the most money during the auction.
*'''Primarius Project Manager:''' Jim
*'''Matchstick Project Manager:''' Marcela
*'''Winning Team:''' Primarius
*'''Primarius' Special Commendation:''' No reward, as this was a charity event.
*'''Losing Team:''' Matchstick
*'''Final Boardroom:''' Marcela, David
*'''Dismissed:''' David, for not contributing that much on the task and for being young and inexperienced.
*'''Special Notes:'''
**Matchstick's celebrities featured [[Chad Pennington]], [[Fran Drescher]], [[Bruce Vilanch]] & [[Jordan Allard]] and [[Merv Griffin]].
**Primarius' celebrities included [[Paul Sorvino|Paul]] & [[Amanda Sorvino]], [[Susan Lucci]], [[John Lithgow]] & [[Joanna Gleason]] and [[Todd Oldham]].
**Martha once again chooses the boardroom candidates.
===Week 7: Swimming Against the Tide===
*'''Airdate:''' [[November 2]], [[2005]]
*'''Hosting Company:''' [[Tide]]
*'''Project:''' Teams had to create a live/performing billboard showcasing the new Tide to Go pen.
*'''Primarius Project Manager:''' Sarah
*'''Matchstick Project Manager:''' Dawna
*'''Winning Team:''' Matchstick
*'''Matchstick's Special Commendation:''' Breakfast at [[Martha Stewart]]'s home in Bedford with [[Peter Arnell]].
*'''Losing Team:''' Primarius
*'''Final Boardroom:''' Sarah, Carrie, Bethenny, Howie
*'''Dismissed:''' Sarah, for having no leadership ability, along with Carrie, for being Sarah's assistant for a poorly managed event and doing next to nothing on the task.
*'''Special Notes:'''
**Martha dismisses two people for the first time in the history of the show.
** This is the third occurence of one person or more being fired/dismissed on the Apprentice series. The first was Maria & Wes in the 2nd Season of Donald Trump's Apprentice. The second had ironically occured the previous week when Josh, Jennifer M., James and Mark were oddly enough all fired for mass incompetence in the worst managed task in the history of the show.
**Martha uses the phrase: "You both don't fit in." in the form "Neither of you fit in", for the first time since the first episode.
===Week 8: Don't Touch That Dial===
*'''Airdate:''' [[November 9]], [[2005]]
*'''Hosting Company:''' [[QVC]]
*'''Project:''' Teams had to sell items on QVC. Matchstick sold a Self-Retracting Hose and Primarius sold the Bonnaire cordless self inflater
*'''Primarius Project Manager:''' Bethenny
*'''Matchstick Project Manager:''' Ryan
*'''Winning Team:''' Matchstick
*'''Matchstick's Special Commendation:''' A helicopter ride to [[East Hampton (town), New York|East Hampton]] and a tour of one of Martha Stewart's homes with [[Kevin Sharkey]].
*'''Losing Team:''' Primarius
*'''Final Boardroom:''' Bethenny, Howie, Jim
*'''Dismissed:''' Howie, for refusing to pitch the product.
*'''Special Notes:'''
*Dawna is transferred back to Primarius
==Week by Week Results==
{| {{prettytable-center2}}
!bgcolor="gray"|<font color = "white">Candidate
!bgcolor="gray"|<font color = "white">Original Team
!bgcolor="gray"|<font color = "white">Episode 4 Team
!bgcolor="gray"|<font color = "white">Episode 5 Team
!bgcolor="gray"|<font color = "white">Episode 8 Team
!bgcolor="gray"|<font color = "white">Finish
|-
|[[Jeff Rudell]]
|bgcolor="purple"|Matchstick
|
|
|
|1st fired - Week 1
|-
|[[Chuck Soldano]]
|bgcolor="purple"|Matchstick
|
|
|
|2nd fired - Week 2
|-
|[[Shawn Killinger]]
|bgcolor="purple"|Matchstick
|
|
|
|3rd fired - Week 3
|-
|[[Dawn Silvia]]
|bgcolor="purple"|Matchstick
|
|
|
|4th fired - Week 4
|-
|[[Jennifer Le]]
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|
|5th fired - Week 5
|-
|[[David Karandish]]
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|
|6th fired - Week 6
|-
|[[Sarah Brennan]]
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|
|7th fired - Week 7
|-
|[[Carrie Gugger]]
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|
|8th fired - Week 7
|-
|[[Howie Greenspan]]
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|9th fired - Week 8
|
|-
|[[Amanda Hill]]
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|
|-
|[[Bethenny Frankel]]
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|
|-
|[[Dawna Stone]]
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|bgcolor="purple"|Matchstick
|bgcolor="green"|Primarius
|
|-
|[[Jim Bozzini]]
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|
|-
|[[Leslie Sanchez]]
|bgcolor="green"|Primarius
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|
|-
|[[Marcela Valladolid]]
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|
|-
|[[Ryan Danz]]
|bgcolor="green"|Primarius
|bgcolor="green"|Primarius
|bgcolor="purple"|Matchstick
|bgcolor="purple"|Matchstick
|
|}
==External links==
*[http://www.nbc.com/The_Apprentice:_Martha_Stewart/ ''The Apprentice:Martha Stewart'' show website (NBC)]
*[http://www.marthastewart.com/ Martha Stewart's website]
*[http://www.marthastewart.com/static_html/television/release_020205.html Press Release]
*[http://www.apprentice-martha.com/ ''The Apprentice:Martha Stewart'' information]
[[Category:2000s TV shows in the United States|Apprentice Martha Stewart]]
[[Category:NBC network shows|Apprentice Martha Stewart]]
[[Category:Reality television series|Apprentice Martha Stewart]]
[[Category:Television spin-offs|Apprentice Martha Stewart]]
[[Category:The Apprentice]]
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