A piece of animated content displayed at the beginning of a presentation, such as a [[web site]], that is specifically prepared using [[Adobe]] [[Adobe Flash|Flash]]. The main content is preparing to load in the background, while the animated content is displayed in the foreground.
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The intent is to captivate the user's attention so that he or she does not stray from the site, although the quality of content is usually marketing-centric. Often a "skip" button is prepared to allow more immediate access to the site's home page.
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Many elaborate Flash-based introductions appeared in the late 1990s and early 2000s. Today such productions, particularly the lengthier ones, are considered old hat amongst the web design community. From a usability perspective the intros are regarded as more of a time-consuming distration toward reaching the more valuable home page content. Despite this there are several online vendors providing simplified intro builder services for those with no Flash authoring skills.
