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{{Short description|Communications company}}
{{
{{Use dmy dates|date=January 2020}}
{{Infobox company
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|logo =2ergo (company) logo.jpg
|type = Private company
|foundation = [[Manchester]], England<br />(1999)
|location_city = [[Manchester]]
|location_country = England
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}}
'''2ergo''' was a provider of mobile-phone marketing and messaging services.<ref>{{cite web|last=Thompson |first=Sarah |url=https://www.bloomberg.com/apps/news?pid=20601102&sid=aNxf24AUeFDs&refer=uk |title=U.K. Stocks Increase; Yell and British Airways Pace the Advance |publisher=Bloomberg |date=29 January 2007 |access-date=2 March 2014}}</ref>
==Mobile websites and publishing==
2ergo
The company has produced smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.<ref>{{cite web|last=Andrews |first=Robert |url=https://www.theguardian.com/media/pda/2010/feb/15/apple-ipad-app-2ergo |title=App developer 2ergo is working on first iPad projects for four clients | Media |work=The Guardian|date=15 February 2010 |access-date=2 March 2014}}</ref>▼
▲The company
In November 2011, 2ergo announced it was closing the smartphone application part of the business in the UK. It announced 30 job cuts across this section.<ref>{{cite web|title=2ergo Powers AT&T Campaign|url=http://www.mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |access-date=3 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110206062720/http://mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |archive-date=6 February 2011 }}</ref><ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1466185_2ergo-to-cut-30-jobs |title=2ergo to cut 30 jobs - Manchester Evening News |publisher=Menmedia.co.uk |date=28 November 2011 |access-date=2 March 2014}}</ref>
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==Awards==
'''The Revolution Awards'''
In April 2010 2ergo was recognised for creativity and innovative, winning the "Best Use of Mobile" award for the Rightmove iPhone application.<ref>{{cite web|url=http://www.revolutionawards.com/ |archive-url=https://archive.today/20120911234221/http://www.revolutionawards.com/ |url-status=usurped |archive-date=11 September 2012 |title=Welcome to Brand Republic Digital Awards | Brand Republic Digital Awards |publisher=Revolutionawards.com |access-date=2 March 2014}}</ref>
'''MMA 2009 Global Awards – Finalist'''
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'''Salford Business Awards'''
Winner Held in conjunction with Salford City Council, The University of Salford and the Chapel Street Business Group, the Salford Business Awards creates a platform to promote the city, its businesses and their growing successes. 2ergo was selected as the winner of the "Innovation Award".<ref>
==Text messages complaints==
On 18 September 2009, 2ergo were fined £80,000 by [[PhonepayPlus]], regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.<ref>[http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html] {{webarchive
In June 2011, 2ergo announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a profit warning.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1423567_update-2ergos-share-price-hit-by-new-regulations |title=UPDATE: 2ergo's share price hit by new regulations - Manchester Evening News |publisher=Menmedia.co.uk |date=14 June 2011 |access-date=2 March 2014}}</ref>
==2011
In the year to 31 August 2011 2ergo announced pre-tax losses of 2.8 million from 800,000 in 2010. The company blamed this on 'the rapid evolution of the market and changes in industry regulation
==2012
In February 2012 the company issued a [[profit warning]] and stated they had sold their overseas businesses, 2ergo Americas, 2ergo Australia and 2ergo India. The company said this would help stabilise the business by reducing monthly outgoings by £250,000. They have now focussed their business on a new application, Podifi, which is a mobile [[contactless payment]] and loyalty device.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/deals/s/1486672_2ergo-issues-profits-warning-after-24m-sale |title=2ergo issues profits warning after £2.4m sale - Manchester Evening News |publisher=Menmedia.co.uk |date=27 February 2012 |access-date=2 March 2014}}</ref>
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