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{{Short description|Diet soda cola soft drink}}
{{Infobox Beverage
{{Use mdy dates|date=May 2017}}
|name=Coca-Cola Zero
{{Infobox beverage
|image=[[Image:Coke zero.jpg|200px]]
| name = Coca-Cola Zero Sugar
|type=[[Diet soda|Diet]] [[Cola]]
|manufacturer logo =[[ Coca-Cola Company]]Zero Sugar Logo (2).png
| type = [[Diet drink|Diet]] [[cola]]
| origin=[[USA]]
| manufacturer = [[The Coca-Cola Company]]
| introduced=[[2005]]
| distributor =
| related= [[Coca-Cola]], [[Coca-Cola Cherry]], [[Tab (soft drink)|Tab]], [[Coca-Cola C2]], [[Diet Coke]] and [[Pepsi One]]
| origin = United States
| variants=Coca-Cola Cherry Zero
| introduced = 2005<br>reformulated 2017<br>reformulated 2021
| color = [[Caramel color#Classification|Caramel E150d]]
| flavor = [[Cola]]
| variants = {{collapsible list|
Coca-Cola Zero Cherry|Coca-Cola Zero Vanilla|Coca-Cola Zero Cherry Vanilla|Coca-Cola Zero Lemon|Coca-Cola Zero Lime|Coca-Cola Zero Raspberry|Coca-Cola Zero Peach|Coca-Cola Zero Orange|Coca-Cola Zero Orange Vanilla|Coca-Cola Zero Cinnamon|Caffeine Free Coca-Cola Zero|Coca-Cola Zero Starlight
}}
<!--<br> DO ''not'' remove the section, regarding to the flavors, any changes will be reverted. -->| related = [[Diet Coke]]
'''Coca-Cola Zero''' or '''Coke Zero''' is a product of the [[Coca-Cola Company]]. It is a low-calorie variation of [[Coca-Cola]]. In the United States, where the drink was first introduced, Coke Zero is marketed as having zero calories<ref>[http://www2.coca-cola.com/presscenter/nr_20050321_americas_cocacola_zero.html Press release from Coca-Cola], [[March 21]] [[2005]]. Retrieved on [[September 24]] [[2006]].</ref> (hence the ''Zero'' in the product's name), but in other countries it is marketed as having zero sugar<ref>[http://www.cokecce.co.uk/cce/news_art.jsp?aid=267 'Coca-Cola' Zero Has Landed], news article from [[Coca-Cola Enterprises]], [[July 4]] [[2006]]. Retrieved on [[September 24]] [[2006]].</ref>. Coca-Cola Zero does in fact contain a trace amount of calories. Depending on the country where it is made, it has about 0.3 to 0.5 cal per 100 mL (3.4 US [[Fluid ounce|fl. oz.]])<ref>Compare nutrition information from [http://www2.coca-cola.com/mail/goodanswer/soft_drink_nutrition.pdf Coca-Cola USA] and [http://citizenship.coca-cola.co.uk/active_lifestyle/nutrition.asp?brand=cocacola Coca-Cola Great Britain]</ref>.
| website = {{URL|https://us.coca-cola.com/products/coca-cola-zero-sugar|coca-cola.com/zerosugar}}
}}
'''Coca-Cola Zero Sugar''', commonly known as '''Coke Zero''', is a [[diet soda]] produced by [[the Coca-Cola Company]].<ref name="Difference2">{{cite web|date=August 4, 2017|title=What's the Difference Between Coke Zero and Coca-Cola Zero Sugar?|url=http://www.coca-colacompany.com/coca-cola-unbottled/what_s-the-difference-between-coke-zero-and-coca-cola--zero-suga|url-status=dead|archive-url=https://web.archive.org/web/20170806190754/http://www.coca-colacompany.com/coca-cola-unbottled/what_s-the-difference-between-coke-zero-and-coca-cola--zero-suga|archive-date=6 August 2017|access-date=August 30, 2021|publisher=coca-colacompany.com}}</ref>
 
The drink was introduced in 2005 as '''Coca-Cola Zero''' as a new no-calorie cola.<ref name=":0">{{cite web|date=April 13, 2010|title=Coke Zero: Ingredients : Nutrition : GDA - Coca-Cola GB|url=http://www.coca-cola.co.uk/brands/coke-zero.html|url-status=dead|archive-url=https://web.archive.org/web/20100607231017/http://www.coca-cola.co.uk/brands/coke-zero.html|archive-date=7 June 2010|access-date=January 24, 2014|publisher=Coca-cola.co.uk}}</ref> In 2017, the formula was modified and the name updated, the announcement of which led to some backlash from consumers.<ref name="CZWaPo">{{cite news |url=https://www.washingtonpost.com/news/food/wp/2017/07/27/rip-coke-zero-the-five-stages-of-grief/ |title=R.I.P., Coke Zero: The five stages of ice-cold grief |first=Maura |last=Judkis |date=July 27, 2017 |newspaper=[[The Washington Post]] |via=washingtonpost.com }}</ref> Another formula change occurred in the [[United Kingdom]] in July 2021, in the [[United States]] in August 2021, and in [[Canada]] in September 2021.<ref name= brace>Heil, Emily (July 13, 2021). "[https://www.washingtonpost.com/food/2021/07/13/coke-zero-new-formula/ Coke Zero fans brace themselves as company announces a ‘refresh’]". ''The Washington Post''.</ref>
 
As of 2024, Coke Zero is the seventh best selling soda in the United States and has had the largest rise in market share in the United States among sodas since its introduction in 2005.<ref>{{Cite web |last=Hiebert |first=Paul |date=2024-07-23 |title=The Soda Category's Breakout Star Is Coca-Cola Zero Sugar |url=https://www.adweek.com/brand-marketing/coca-cola-zero-sugar-soda-market-share/#:~:text=That%20brand:%20Coca-Cola%20Zero,represents%200.8%25%20of%20the%20category. |access-date=2025-02-11 |language=en-US}}</ref>
 
==History==
Coca-Cola Zero Sugar was Coca-Cola's largest product launch in 22 years. The new product was ideated at the Spanish branch, turning [[Marcos de Quinto]] into one of the key people of the company.{{citation needed|date=November 2024}} The global campaign was developed by creative agency [[Crispin Porter + Bogusky]].<ref name="The Independent">{{Cite news|last1=Hickman|first1=Martin|date=July 4, 2006|title=Introducing 'Bloke Coke' - is this now the real thing?|work=[[The Independent]]|___location=London|url=https://www.independent.co.uk/news/media/introducing-bloke-coke--is-this-now-the-real-thing-406556.html|url-status=dead|access-date=June 12, 2009|archive-url=https://web.archive.org/web/20090719003240/https://www.independent.co.uk/news/media/introducing-bloke-coke--is-this-now-the-real-thing-406556.html|archive-date=July 19, 2009}}</ref> It was marketed as having a taste that is indistinguishable from standard [[Coca-Cola]], as opposed to [[Diet Coke]], which has a different flavor profile.<ref>[http://www.thedrum.com/news/2013/04/05/coke-zero-unveils-new-taste-experiment-ad Coke Zero unveils new 'taste experiment' ad] {{Webarchive|url=https://web.archive.org/web/20150402130145/http://www.thedrum.com/news/2013/04/05/coke-zero-unveils-new-taste-experiment-ad |date=April 2, 2015 }} - The Drum, April 5, 2013</ref><ref>{{cite web|url=http://www.coca-cola.co.uk/faq/products/difference-between-coke-zero-and-diet-coke.html |title=FAQ: What's the difference between Diet Coke and Coke Zero? |date= |archive-url=https://web.archive.org/web/20101223225931/http://www.coca-cola.co.uk/faq/products/difference-between-coke-zero-and-diet-coke.html |access-date=2021-05-06|archive-date=December 23, 2010 }}</ref>
 
=== 2017 reformulation ===
[[File:CokeZero.JPG|thumb|Can with former "Coca-Cola Zero" branding]]
In 2017, despite increasing sales in the United States, the Coca-Cola Company announced that Coca-Cola Zero would be reformulated and rebranded as Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola while emphasizing the lack of sugar content.<ref>{{Cite news|url=http://www.coca-colajourney.com.au/stories/coke-no-sugar--closer-than-ever-to-the-classic-coca-cola-taste|title=Coke No Sugar: Closer than ever to the classic Coca-Cola taste|work=The Coca-Cola Company|access-date=2017-06-17|language=en-AU}}</ref><ref name="auto">{{cite web|url=https://money.cnn.com/2017/07/26/news/companies/coke-zero/index.html|title=Coca-Cola is replacing Coke Zero with a new drink|first=Olivia|last=Chang|date=July 26, 2017|website=CNNMoney}}</ref><ref name="Dystopia">{{cite web |url=https://www.gq.com/story/rip-coke-zero |title=We're About to Lose the Best Soda the World Has Ever Known |first=Jay |last=Willis |date=July 26, 2017}}</ref> The new formula was first tested in the United Kingdom in June 2016, with plans to roll it out in other countries in the following months.<ref>{{Cite web |date=2016-04-19 |title=Coca-Cola Zero to be renamed in UK and will taste 'more like Coke' |url=http://www.theguardian.com/business/2016/apr/19/coca-cola-zero-renamed-uk-taste-more-like-coke-sugar |access-date=2022-11-25 |website=[[The Guardian]] |language=en}}</ref><ref>[http://www.coca-colacompany.com/press-center/company-statements/coke-zero-and-coca-cola-zero-sugar] {{Webarchive|url=https://web.archive.org/web/20171008134701/http://www.coca-colacompany.com/press-center/company-statements/coke-zero-and-coca-cola-zero-sugar|date=October 8, 2017}} - Coca-Cola Company, retrieved June 15, 2017</ref><ref name="auto"/>
 
The announcement caused some vocal backlash from consumers.<ref>{{cite web |url=https://www.self.com/story/coke-zero-sugar |title=Coke Zero Is Being Replaced by Coke Zero Sugar and People Are Outraged |first=Alexa |last=Tucker |date=July 31, 2017 |work=[[Self (magazine)|Self]]}}</ref><ref name="CZ_People">{{cite web |url=http://people.com/food/coke-zero-sugar-twitter-reactions/ |title=People Are Very, Very Upset About the Demise of Coke Zero |first=Shay |last=Spence |date=July 26, 2017 |work=[[People (magazine)|People]]}}</ref> ''[[The Washington Post]]'' noted Coke Zero is very popular, and that fans compared the planned change to the launch of [[New Coke]] in 1985.<ref name="CZWaPo" /> However, ''[[Beverage Digest]]'' executive editor Duane Stanford noted that it was very similar in flavor, and that the formula likely was tweaked only slightly as the ingredients list is the same. He noted that the rebranding was the main emphasis.<ref>{{cite news|url=https://www.usatoday.com/story/money/2017/07/26/coca-cola-second-quarter-earnings/511675001/|title=Coke Zero out, Coca-Cola Zero Sugar in due to recipe change|first=Nathan|last=Bomey|date=July 27, 2017|access-date=December 22, 2018}}</ref>
 
In Australia, the soda was relaunched as "Coca-Cola No Sugar" in 2017 but had trouble gaining initial acceptance.<ref name="No Sugar">{{cite web |url=http://www.news.com.au/finance/business/retail/coke-no-sugar-is-supposed-to-be-replacing-coke-zero-but-australians-arent-playing-along/news-story/554d56b24aa232767dd62a3f07dfb7b0 |title=Coke No Sugar is supposed to be replacing Coke Zero. But Australians aren't playing along |first=Benedict |last=Brook |date=February 22, 2018}}</ref>
 
In July 2018, it was confirmed that the original formula would continue to be sold under the original Coke Zero branding in New Zealand alongside the Coke Zero Sugar product.<ref>{{cite web|url=https://www.nzherald.co.nz/business/coke-zero-to-be-phased-out-in-australia-from-august-1-but-not-in-new-zealand/IKKH6LH3URDCN7NDLIASNJR2ZQ/|title=Coke Zero to be phased out in Australia from August 1 - but not in New Zealand|website=[[The New Zealand Herald]] |date=July 18, 2018 }}</ref> The original Coke Zero branding was finally phased out in 2022 alongside the local launch of the 2021 reformulation.<ref>{{cite news | url=https://www.newshub.co.nz/home/lifestyle/2022/05/coke-zero-no-sugar-officially-scrapped-coke-zero-sugar-launched.html | archive-url=https://web.archive.org/web/20220524235815/https://www.newshub.co.nz/home/lifestyle/2022/05/coke-zero-no-sugar-officially-scrapped-coke-zero-sugar-launched.html | url-status=dead | archive-date=May 24, 2022 | title=Coke Zero, No Sugar officially scrapped, 'Coke Zero Sugar' launched | newspaper=[[Newshub]] }}</ref>
 
=== 2021 reformulation ===
==Ingredients==
In July 2021, the Coca-Cola Company announced that another reformulation of Coca-Cola Zero Sugar would be released throughout the U.S. in August and then throughout Canada in September.<ref name= brace/><ref>{{Cite web |title=Coca-Cola (KO) Zero Sugar Gets Better: Will it Aid the Stock? |url=https://finance.yahoo.com/news/coca-cola-ko-zero-sugar-152203598.html |access-date=2022-11-25 |website=finance.yahoo.com |date=July 14, 2021 |language=en-US}}</ref> The reformulation would be the same recipe that was already available in Europe and Latin America.<ref name= newcokezero>[https://www.coca-colacompany.com/news/coke-zero-sugar-refresh Best Coke Ever? Coca-Cola Zero Sugar Refreshes Taste and Look]" (press release). ''The Coca-Cola Company''. July 13, 2021.</ref><ref>D'Angelo, Bob (July 14, 2021). "[https://www.wsbtv.com/news/trending/coke-zero-sugar-will-be-changing-its-flavor/ Coke Zero Sugar will be changing its flavor]{{Dead link|date=December 2023 |bot=InternetArchiveBot |fix-attempted=yes }}<!--article is still available, URL probably changed. US editor (or VPN user) will need to fix -->". ''[[WSBT-TV]]''.</ref> The company said the recipe would "optimize existing...flavors and existing ingredients" without requiring a change in the listed ingredients or nutritional information.<ref name= brace/> Along with the reformulation, the labeling was updated.<ref name= brace/>
Coke Zero's stated ingredients vary in different markets:
 
{| class="wikitable"
== Logo ==
The original Coca-Cola Zero logo generally featured the Coca-Cola logo in red script with white trim, with the word "zero" underneath in lower case in the geometric [[typeface]] [[Avenir (typeface)|Avenir]] (or a customized version of it). These words appeared on a black background. Some details varied from country to country. Later packagings swapped the colors of the "Coca-Cola" script and "Zero", leaving the former in white and the latter in red.
 
These words appeared in a red disc on a black background. In European markets, the packaging instead matches the classic Coca-Cola red design with the addition of a black band around the top of the label with the text "zero sugar".<ref>{{cite web|title=Red is the new black – Coca-Cola reveals new packaging design|url=https://www.coca-cola.co.uk/newsroom/press-releases/coca-cola-reveals-new-look-packaging-and-marketing-campaign|url-status=dead|archive-url=https://web.archive.org/web/20200102124305/https://www.coca-cola.co.uk/newsroom/press-releases/coca-cola-reveals-new-look-packaging-and-marketing-campaign|archive-date=2 January 2020|access-date=2020-01-02|website=www.coca-cola.co.uk|language=en-GB}}</ref> After the 2021 reformulation, the red disc was removed and the logo was changed to black text on a red background, the color of the background changing for certain flavors.
 
== Ingredients ==
 
=== Listed ingredients ===
 
* [[Carbonated water]]
* [[Caramel color]]
* [[Phosphoric acid]]
* [[Aspartame]]
* [[Potassium benzoate]]
* [[Flavoring|Natural flavors]]
* [[Caffeine]]<ref>{{Cite web |title=Coca-Cola Zero Sugar - All Products & Ingredients {{!}} Coca-Cola US |url=https://www.coca-cola.com/us/en/brands/coca-cola/products/zero#:~:text=CARBONATED%20WATER,%20CARAMEL%20COLOR,%20PHOSPHORIC,CITRATE,%20ACESULFAME%20POTASSIUM,%20CAFFEINE. |access-date=2024-12-02 |website=www.coca-cola.com |language=en-US}}</ref>
 
All versions of Coca-Cola Zero Sugar sold in various countries are based on the same flavoring formula, and all are carbonated. One liter of Coca-Cola Zero Sugar contains 96&nbsp;mg caffeine.<ref>{{cite web|date=April 13, 2010|title=How much caffeine is in Diet Coke, Coca‑Cola and Coke Zero? : FAQ - Coca-Cola GB|url=http://www.coca-cola.co.uk/faq/ingredients/how-much-caffeine-is-in-diet-coke-coca-cola-and-coke-zero.html|url-status=dead|archive-url=https://web.archive.org/web/20101205011309/http://www.coca-cola.co.uk/faq/ingredients/how-much-caffeine-is-in-diet-coke-coca-cola-and-coke-zero.html|archive-date=5 December 2010|access-date=January 24, 2014|publisher=Coca-cola.co.uk}}</ref> Additionally, [[artificial sweeteners]] are used. In the U.S., this includes [[aspartame]] and [[acesulfame potassium]].<ref>{{cite news|url=http://www.huffingtonpost.com/2012/01/11/diet-coke-vs-coca-cola-zero_n_1199008.html|title=Diet Coke vs. Coca-Cola Zero: What's The Difference?|date=November 1, 2012|work=[[The Huffington Post]]|publisher=[[AOL]]|access-date=December 28, 2013}}</ref> However, the exact combination of sweeteners and preservatives used varies from market to market. Compared to Diet Coke, Coca-Cola Zero Sugar contains less caffeine, and uses acesulfame potassium and aspartame as sweeteners, while Diet Coke uses only aspartame as a sweetener. In addition, Coca-Cola Zero sugar contains [[potassium citrate]] unlike Diet Coke and does not use [[citric acid]] like Diet Coke.<ref>{{Cite web |date=2023-09-04 |title=Zero sugar, two choices: What’s the difference between Coke Zero and Diet Coke? |url=https://www.yahoo.com/news/zero-sugar-two-choices-difference-210952193.html |access-date=2025-02-11 |website=Yahoo News |language=en-US}}</ref>
 
Scientific studies consistently confirm [[aspartame]] and [[acesulfame potassium]] can be safely consumed.<ref>{{Cite journal |last=Program |first=Human Foods |date=2024-11-04 |title=Aspartame and Other Sweeteners in Food |url=https://www.fda.gov/food/food-additives-petitions/aspartame-and-other-sweeteners-food#:~:text=Scientific%20evidence%20has%20continued%20to,the%20approved%20conditions%20of%20use. |archive-url=https://web.archive.org/web/20230601065858/https://www.fda.gov/food/food-additives-petitions/aspartame-and-other-sweeteners-food#:~:text=Scientific%20evidence%20has%20continued%20to,the%20approved%20conditions%20of%20use. |url-status=dead |archive-date=June 1, 2023 |journal=FDA |language=en}}</ref>
 
== Marketing ==
[[File:Javits Ctr West Side 07 - Coke Zero Sugar.jpg|thumb|left|A Coca-Cola Zero Sugar billboard in [[Hudson Yards, Manhattan]] in 2017<!--, after it replaced Coke Zero-->]]
Coke Zero was originally specifically marketed to men, who are shown to associate "diet" drinks with women.<ref>{{cite web|url=http://hbswk.hbs.edu/item/should-mens-products-fear-a-womans-touch |title=Should Men's Products Fear a Woman's Touch? |publisher=HBS |date=November 13, 2013}}</ref> It was primarily marketed towards young adult males<ref>{{Cite book
| last = Tungate
| first = Mark
| publication-date = 2008
| year = 2008
| title = Branded Male: Marketing to Men
| publication-place = London and Philadelphia
| publisher = Kogan Page Limited
| pages = Chapter 3
| isbn = 978-0-7494-5011-3
| url = https://archive.org/details/brandedmalemarke0000tung
}}</ref><ref name="self-litigation ads">Elliott, Stuart; March 5, 2007; "[https://www.nytimes.com/2007/03/05/business/media/05adcol.html Can’t Tell Your Cokes Apart? Sue Someone]"; ''[[The New York Times]]''; retrieved March 6, 2007.</ref> In the US, advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.<ref name="self-litigation ads"/> In 2007, the male-oriented advertising was dropped in favor of the tagline "Great taste, zero sugar."<ref>{{cite news |last1=Bokaie |first1=Jemima |title=Coke Zero to drop 'bloke coke' advertising theme |url=https://www.campaignlive.co.uk/article/coke-zero-drop-bloke-coke-advertising-theme/765161 |access-date=26 August 2025 |work=www.campaignlive.co.uk |date=7 November 2007 |language=en}}</ref>
 
US marketing also emphasized its similarity in taste to sugared Coca-Cola; an advertising campaign for the beverage focused on Coca-Cola executives who were so angry over the drinks' similarities, they were considering [[litigation|suing]] their co-workers for "taste infringement".<ref name="self-litigation ads" /> Continuing the theme, a Coca-Cola Zero ad aired during [[Super Bowl XLIII]] parodied Coke's iconic "[[Hey Kid, Catch!]]" commercial, which is interrupted by two Coca-Cola "brand managers" accusing [[Troy Polamalu]] of "stealing" their commercial.<ref name="freep-09ads">{{cite web|last1=Hinds|first1=Julie|date=February 2, 2009|title=Super Bowl ads deliver big laughs|url=http://archive.freep.com/article/20090202/ENT03/902020367/Super-Bowl-ads-deliver-big-laughs|url-status=dead|archive-url=https://web.archive.org/web/20150402133105/http://archive.freep.com/article/20090202/ENT03/902020367/Super-Bowl-ads-deliver-big-laughs|archive-date=2 April 2015|access-date=March 20, 2015|website=Detroit Free Press}}</ref><ref name="abchron-meanjoezero">{{cite news|title=Coke to reprise 'Mean Joe' commercial for Super Bowl|url=http://www.bizjournals.com/atlanta/stories/2009/01/26/daily11.html|website=Atlanta Business Chronicle|access-date=March 20, 2015}}</ref>
 
In Australia, the product's launch was promoted by a fake [[front group]]; the campaign included outdoor [[graffiti]] and online [[spamming]] that mentioned a [[fake blog]].<ref>[http://blog.marketingdoctor.tv/2008/03/20/tantillos-branding-bite-pepsi-goes-online-exclusively.aspx "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)"] {{Webarchive|url=https://web.archive.org/web/20100611073550/http://blog.marketingdoctor.tv/2008/03/20/tantillos-branding-bite-pepsi-goes-online-exclusively.aspx |date=June 11, 2010 }} Marketing Doctor Blog. March 20, 2008.</ref><ref>[http://www.theage.com.au/news/breaking/coke-site-gets-zero-for-effort/2006/01/24/1138066785594.html "Coke Gets A Zero For Effort"] Marketing Doctor Blog. January 25, 2006.</ref> Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement<ref>{{cite web|title=The Zero Movement|url=http://www.thezeromovement.org/|url-status=dead|archive-url=https://web.archive.org/web/20060112042556/http://www.thezeromovement.org/|archive-date=12 January 2006|access-date=July 24, 2006|publisher=Tim Longhurst}}</ref> to comment on the ethics of Coke's activities.<ref>{{cite web|title=The Zero Coke Movement|url=http://www.thezeromovement.org/quotes_on_the_coke_zero_movement.html|url-status=dead|archive-url=https://web.archive.org/web/20060718020320/http://www.thezeromovement.org/quotes_on_the_coke_zero_movement.html|archive-date=July 18, 2006|access-date=July 24, 2006}}</ref>
 
Coca-Cola Zero sponsors [[Bundesliga]] club [[Borussia Dortmund]], the [[NASCAR Cup Series]] [[Coke Zero Sugar 400]] at [[Daytona International Speedway]] in August, and also the [[Suzuka 8 Hours]] in Japan, a motorcycle endurance race.<ref>{{cite web|url=https://www.bvb.de/?%EF%BF%BDS%1B%EF%BF%BD%EF%BF%BD%EF%BF%BD|title=Borussia Dortmund|website=www.bvb.de}}</ref>
 
In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke, and Coke Zero bottles and cans in many European countries with 150 of the most popular local names for a summer-long "Share a Coke" campaign.<ref>{{cite web |url=http://www.brandchannel.com/home/post/Coke-Share-Campaign-051513.aspx |title=Coca-Cola Gets Personal in Europe with "Share a Coke" Campaign |publisher=Brandchannel.com |date=May 15, 2013 |access-date=January 24, 2014 |archive-url=https://web.archive.org/web/20140121162444/http://www.brandchannel.com/home/post/Coke-Share-Campaign-051513.aspx |archive-date=January 21, 2014 |url-status=dead }}</ref> The same campaign was used in North America the following summer.
 
For Christmas 2013, Coke Zero launched an interactive website that allowed people to customize the designs of their [[Christmas jumper|Christmas sweater]],<ref>[http://blog.hubspot.com/marketing/best-holiday-marketing-campaigns-of-2013-list 7 Great Holiday Marketing Campaigns of 2013] Matthew Bushery. The Hubspot. December 2013. Retrieved April 9, 2014</ref> which have a significant role in [[United Kingdom]] Christmas traditions.<ref>[http://www.prdaily.com/Main/Articles/Coke_Zero_dares_fans_to_design_the_ugliest_Christm_15652.aspx# Coke Zero dares fans to design the ugliest Christmas sweater] Kevin Allen. PR Daily. November 2013. Retrieved April 9, 2014</ref> On the website, people could detail the cut, pattern, and icons for their sweater,<ref>{{cite magazine|url=http://www.adweek.com/news/technology/coke-zeros-digital-sweater-generator-calls-your-inner-knitter-153944|title=Coke Zero's Digital Sweater Generator Calls on Your Inner Knitter|magazine=AdWeek|date=November 2013}}</ref> and join a popularity contest.<ref>[http://www.psfk.com/2013/11/coca-cola-tacky-christmas-sweater.html#!C11c9 Coca-Cola helps fans create customer tacky Christmas Sweaters for the holidays.] Ross Brooks. PSFK. November 2013. Retrieved April 9, 2014</ref> Users could choose designs from Christmas trees and Santa's head to reindeer, sleighs, and turkeys.<ref>[http://www.fastcocreate.com/3021849/create-the-seasonal-horror-of-your-dreams-with-coke-zeros-holiday-sweater-generator Create the seasonal horror of your dreams with Coke Zero’s Holiday Sweater Generator] Rae Ann Fera. FastCoCreate.com Retrieved April 9, 2014</ref> This initiative was tied to a social media campaign,<ref>[https://web.archive.org/web/20131122192946/http://designtaxi.com/news/362216/Coca-Cola-Lets-You-Create-Your-Own-Ugly-Christmas-Sweater/ Coca-Cola Lets You Create Your Own Ugly Christmas Sweater] Anthea Quay. DesignTaxi. November 2013. Retrieved April 9, 2014</ref> where the top 100 sweater designs with the most votes were manufactured and shipped to the contest winners.<ref>[http://www.marketingmagazine.co.uk/article/1221623/coke-zero-invites-users-create-own-tacky-christmas-sweater Coke Zero invites users to create their own tacky Christmas sweater] Ben Bold. Marketing Magazine UK. November 2013. Retrieved April 9, 2014</ref> According to the Coca-Cola Company, the website generated nearly 42,000 sweater designs in its first four days.<ref>[https://web.archive.org/web/20131130051047/http://www.coca-colacompany.com/stories/tis-the-season-for-tacky-traditions-coke-zero-launches-online-sweater-generator ‘Tis the Season for Tacky Traditions: Coke Zero Launches Online Sweater Generator] Jay Moye. The Coca-Cola Company Press Center. November 2013. Retrieved April 9, 2014</ref>
 
==Variants==
===Standard===
{| class="wikitable sortable" style=text-align:center
|- style="text-align: center;"
! Name !! Launched !! class="unsortable" |Notes !! class="unsortable" |Photo
|-
|data-sort-value="Cherry"| [[Coca-Cola Cherry|Coca-Cola Cherry Zero Sugar]]
! Ingredient Name
| style="text-align:center;"| 2007
! valign="top"|[[Australia]]<br />[[New Zealand]]
| Coca-Cola Zero Sugar with cherry flavor. The drink was first introduced in the United States in Late-January 2007 prior to its official debut which occurred on February 7, 2007, at [[New York Fashion Week]].<ref>[http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003538680 "Cherry Coke Gets Fresh Jay-Z graciel Remix"] {{Webarchive|url=https://web.archive.org/web/20070927045730/http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003538680 |date=September 27, 2007 }}, Kenneth Hein, BrandWeek, January 29, 2007</ref> It was launched in the UK in 2014. In 2017, it was launched along with Coca-Cola Lemon Zero Sugar in Luxembourg, Poland and Belgium.
! valign="top"|[[United States]]<br />[[Canada]]
| [[File:Cherry Coca Cola Zero Sugar.jpg|frameless|200x200px]]
! valign="top"|[[Germany]]
! valign="top"|[[Spain]]
! valign="top"|[[United Kingdom]]
! valign="top"|[[Norway]] <br /> [[Finland]] <br /> [[Denmark]]
! valign="top"|[[Belgium]] <br /> [[Netherlands]]
! valign="top"|[[Argentina]]
! valign="top"|[[France]]
! valign="top"|[[Mexico]]
|-
|data-sort-value="Vanilla"| [[Coca-Cola Vanilla|Coca-Cola Vanilla Zero Sugar]]
| [[Carbonated water]]
| style="text-align:center;"| 2007
| Yes
| Coca-Cola Zero Sugar with additional vanilla flavor. Introduced in the US in June 2007<ref>[http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=0C3CA1C9-BF44-49DF-B831-4F455816E3AC Vanilla Coke is Back!] {{Webarchive|url=https://web.archive.org/web/20071021155535/http://smartbrief.com/news/aaaa/industryBW-detail.jsp?id=0C3CA1C9-BF44-49DF-B831-4F455816E3AC |date=October 21, 2007 }}, [[Business Wire]], May 25, 2007</ref> concurrently with the relaunch of Coca-Cola Vanilla, and was later introduced in the UK in 2017. It has also been sold in Australia, New Zealand, Canada, Belgium, Hungary, Philippines and Thailand.
| Yes
|
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
|-
|data-sort-value="Caffeine"| [[Caffeine-Free Coca-Cola|Coca-Cola Zero Sugar Zero Caffeine]]
| [[Color]]
| style="text-align:center;"| 2010
| [[Sulphite ammonia caramel|E150d]]*
| Coca-Cola Zero Sugar without caffeine (formerly marketed as "Caffeine-Free Coca-Cola Zero Sugar"). First released in France in February 2010 as Coca-Cola Zero Sans Caféine<ref>[http://www.cocac20web.fr/2010/02/15/le-coca-cola-zero-sans-cafeine-arrive-dans-vos-verres Le Coca-Cola Zéro sans caféine arrive dans vos verres]{{Dead link|date=July 2020 |bot=InternetArchiveBot |fix-attempted=yes }}, CocaColaWeb.fr, February 15, 2010</ref> It was later released in Japan as Coca-Cola Zero Free in April 2010.<ref>[http://www.cocacola.co.jp/corporate/news/news_20100419_01.html Coca-Cola | News: Details] {{webarchive|url=https://web.archive.org/web/20100422121036/http://www.cocacola.co.jp/corporate/news/news_20100419_01.html |date=April 22, 2010 }}, CocaCola.Co.jp, April 26, 2010</ref> In Israel, The Netherlands, Belgium, Greece and Luxembourg as Coca-Cola Zero Caffeine Free since the start of 2011 and in the US since July 2013. In Great Britain it is referred to as Coca-Cola Zero Zero.<ref>[https://www.coca-cola.co.uk/our-business/media-centre/coca-cola-zero-zero-launches-in-great-britain Coca-Cola Zero Zero launches in Great Britain],Coca-cola.co.uk, February 2023</ref>
| Caramel
| [[File:Caffeine Free Coca-Cola Zero.jpg|frameless|200x200px]]
| [[Sulphite ammonia caramel|E150d]]*
| [[Sulphite ammonia caramel|E150d]]*
| [[Sulphite ammonia caramel|E150d]]*
| [[Sulphite ammonia caramel|E150d]]*
| [[Sulphite ammonia caramel|E150d]]*
| [[Sulphite ammonia caramel|E150d]]*
| Caramel
| [[Sulphite ammonia caramel|E150d]]*
|-
|data-sort-value="Lemon"| [[Coca-Cola with Lemon|Coca-Cola Lemon Zero Sugar]]
| [[Acesulfame potassium]]
| style="text-align:center;"| 2017
| Yes
| Coca-Cola Zero Sugar with additional lemon flavor. It has been sold since 2017 in Italy, Luxembourg, Belgium, Denmark, Norway, Netherlands, Sweden, Poland, Israel, Croatia, Czechia, and Serbia.
| Yes
| [[File:Coca-Cola Zero Sugar and Zero Sugar Lemon.png|frameless|200x200px]]
| Yes
| As E-950
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
|-
|data-sort-value="Peach"| Coca-Cola Peach Zero Sugar
| [[Aspartame]]
| style="text-align:center;"| 2018
| Yes
| Coca-Cola Zero Sugar with peach flavor. Released in the United Kingdom in 2018,<ref>{{cite web|title=Life just got peachy! Coca-Cola brings Coca-Cola Zero Sugar Peach to UK shores|url=https://www.coca-cola.co.uk/newsroom/press-releases/life-just-got-peachy-|url-status=dead|archive-url=https://web.archive.org/web/20180406114243/https://www.coca-cola.co.uk/newsroom/press-releases/life-just-got-peachy-|archive-date=6 April 2018|access-date=2019-10-03|website=www.coca-cola.co.uk|language=en-GB}}</ref> Australia and Lithuania in 2019<ref>{{cite web|url=https://mumbrella.com.au/coca-cola-launches-limited-edition-peach-flavour-564802|title=Coca-Cola launches limited edition peach flavour|date=2019-02-11|website=Mumbrella|language=en-US|access-date=2019-10-03}}</ref><ref>{{cite web|url=https://alytausgidas.lt/naujiena/27729-maziau-cukraus-gerimuose-ir-nauji-skoniai
| Yes
|title=Mažiau cukraus gėrimuose ir nauji skoniai|date=2019-04-26|website=Alytaus Gidas|language=lt-LT|access-date=2020-01-10}}</ref>
| Yes
|
| As E-951
| Yes**
| Yes**
| Yes**
| Yes**
| Yes**
| Yes**
|-
|data-sort-value="Clear"| [[Coca-Cola Clear]]
| [[Caffeine]]
| style="text-align:center;"| 2018
| Yes
| A 'clear' version of Coca-Cola Zero Sugar, with a hint of extra lemon. Released in Japan in 2018.
| Yes
| [[File:Coca-cola-clear.jpg|frameless|200x200px]]
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
| Yes
|-
|data-sort-value="Raspberry"| [[Coca-Cola Raspberry|Coca-Cola Raspberry Zero Sugar]]
| [[Phosphoric acid]]
| style="text-align:center;"| 2018
| Yes
| Coca-Cola Zero Sugar with raspberry flavor. Released in Norway in 2018, Denmark and UK in 2019 and Australia in 2023.
| Yes
|
| Yes
| As E-338
| Yes
| As E-338
| As E-338
| As E-338
| Yes
| Yes
|-
|data-sort-value="Cinnamon"| Coca-Cola Cinnamon Zero Sugar
| [[Potassium benzoate]]
| style="text-align:center;"| 2018
| Coca-Cola Zero Sugar with extra cinnamon flavor. Released in the United Kingdom, Czechia, Poland, Lithuania and Estonia in 2018 for the Christmas period.<ref>[https://www.cocacola.com.pl/dla-mediow/komunikaty-prasowe/Nowy-smak-na-swieta-Coca-Cola-Cynamon "Nowy smak na Święta - Coca-Cola Cynamon"], Coca-Cola Journey, October 20, 2018</ref><ref>[https://baltics.coca-colahellenic.com/en/news-and-media/news/cinnamon-coca-cola-will-be-on-sale-by-christmas/ "Cinnamon Coca-Cola will be on sale by Christmas"] {{Webarchive|url=https://web.archive.org/web/20190407110514/https://baltics.coca-colahellenic.com/en/news-and-media/news/cinnamon-coca-cola-will-be-on-sale-by-christmas/ |date=April 7, 2019 }}, Coca-Cola HBC Baltics, October 29, 2018</ref>
|
|-
| Yes
|data-sort-value="Stevia"| [[Coca-Cola with Stevia|Coca-Cola Stevia No Sugar]]
|
| style="text-align:center;"| 2018
|
| Coca-Cola Stevia No Sugar was a variant that used stevia as its sole sweetener. Replaced [[Coca-Cola Life]] in New Zealand on 7 May 2018.<ref>[https://www.coca-colajourney.co.nz/stories/coca-cola-stevia-no-sugar-launches "Kiwis First In The World: Coca-Cola Stevia No Sugar Launches"] {{Webarchive|url=https://web.archive.org/web/20190922123721/https://www.coca-colajourney.co.nz/stories/coca-cola-stevia-no-sugar-launches |date=September 22, 2019 }}, Coca-Cola Journey, May 2, 2018</ref> Product lineups of Coke No Sugar and the still-lingering-in-this-region original incarnation of Coke Zero were both phased out completely in New Zealand as of June 2022, and replaced with the reformulated & rebranded Coke Zero Sugar product line.<ref>{{cite web|url=https://www.coca-cola.com/nz/en/media-centre/coca-cola-zero-sugar-refreshed-package-design|title=Coca‑Cola New Zealand introduces Coca‑Cola Zero Sugar|date=May 25, 2022|website=www.coca-cola.com/nz|language=en|access-date=2023-08-04}}</ref>
| Yes
|
|-
|data-sort-value="OrangeVanilla"| [[Coca-Cola Orange Vanilla|Coca-Cola Orange Vanilla Zero Sugar]]
| style="text-align:center;"| 2019
| Coca-Cola Zero Sugar with orange and vanilla flavors. Made available nationwide in the United States on February 25, 2019. Available in Romania since 2020<ref>[https://web.archive.org/web/20190208230432/https://www.coca-colacompany.com/stories/introducing-orange-vanilla-coke-and-orange-vanilla-coke-zero-sugar "Introducing Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar"], Coca-Cola Journey, February 8, 2019</ref>
|
|-
|data-sort-value="Energy"| Coca-Cola Energy Zero Sugar
| style="text-align:center;"| 2019
| Coca-Cola Zero Sugar with ingredients found in other Energy Drinks. Originally launched in Hungary and Spain,<ref>{{cite web|url=https://insidefmcg.com.au/2019/04/01/first-coca-cola-branded-energy-drink-to-launch-this-month/|title=First Coca-Cola branded energy drink to launch this month|date=2019-04-01|website=Inside FMCG|language=en-US|access-date=2019-10-03}}</ref> it is now also available in the United Kingdom<ref>{{cite web|url=https://www.coca-cola.co.uk/newsroom/press-releases/Coca-Cola-energy-launch |title=Coca-Cola-energy-launch |date=2019-03-28 |archive-url=https://web.archive.org/web/20190526165146/https://www.coca-cola.co.uk/newsroom/press-releases/Coca-Cola-energy-launch |access-date=2021-05-06|archive-date=May 26, 2019 }}</ref> and Australia.<ref>{{cite web|url=https://insidefmcg.com.au/2019/06/14/coca-cola-energy-to-hit-australia-later-this-month/|title=Coca-Cola Energy to hit Australia later this month|date=2019-06-14|website=Inside FMCG|language=en-US|access-date=2019-10-03}}</ref> Coca-Cola confirmed October 2019 it will be launching the variety in the United States in 2020, along with a Cherry variant of Coca-Cola Energy.<ref>{{cite web|date=October 1, 2019|title=First Coke-Branded Energy Drink to Launch in the U.S. in 2020|url=https://www.coca-colacompany.com/stories/first-coke-branded-energy-drink-to-launch-in-the-us-in-2020|url-status=dead|archive-url=https://web.archive.org/web/20191001221616/https://www.coca-colacompany.com/stories/first-coke-branded-energy-drink-to-launch-in-the-us-in-2020|archive-date=1 October 2019|access-date=2019-10-03|website=The Coca-Cola Company|language=en-US}}</ref>
|
|-
|data-sort-value="Lime"| [[Coca-Cola with Lime|Coca-Cola Lime Zero Sugar]]
| style="text-align:center;"| 2019
|Coca-Cola Zero Sugar with a Lime flavor. Available only in the United Kingdom, Czechia, Romania, Sweden, Portugal, Australia and Thailand.
|
|-
|data-sort-value="CherryVanilla"| Coca-Cola Cherry Vanilla Zero Sugar
| align="center"}| 2020
| Coca-Cola Zero Sugar with cherry and vanilla flavors. Released in the United States on February 10, 2020.
|
|-
|data-sort-value="Orange"| [[Coca-Cola Orange|Coca-Cola Orange Zero Sugar]]
| [[Potassium citrate]]
| align="center"}| 2020
|
| Coca-Cola Zero Sugar with orange flavor. Available in Poland, Hungary, Serbia, Russia and Thailand.<ref>{{cite web|url=https://www.coca-cola.hu/markaink/coca-cola|title=Coca-Cola változatok &#124; Tápértékadatok és összetevők &#124; Termékinformációk|website=www.coca-cola.hu}}</ref>
| Yes
|
|
|
|
|
|
|
|
|-
|data-sort-value="Mango"| Coca-Cola Zero Mango
| [[Sodium benzoate]]
| style="text-align:center;"| 2020
| Yes
|Coca-Cola Zero Sugar with mango flavor. Available only in Israel.<ref>{{cite web |title=Coca-Cola launches new mango-flavored zero-calorie version in Israel |url=https://www.jpost.com/israel-news/coca-cola-to-debut-new-mango-flavored-zero-calorie-version-in-israel-632319 |website=The Jerusalem Post |date=June 22, 2020 |access-date=7 January 2022}}</ref>
|
|
| As E-211
|
| As E-211
|
| Yes
|
| Yes
|-
|data-sort-value="Lemon-Lime"| [[Coca-Cola Citra|Coca-Cola Zero Calories Lemon-Lime]]
| [[Sodium citrate]]
| style="text-align:center;"| 2021
| Yes
|Coca-Cola Zero Sugar with a Lemon and Lime flavor. Available only in Jordan.
|
|}
| Yes
 
| As E-331
===Coca-Cola Creations===
| As E-331
 
| As E-331
{{see also|Coca-Cola Creations}}
| As E-331
{| class="wikitable sortable" style=text-align:center
| As E-331
|- style="text-align: center;"
| Yes
! Name !! Launched !! class="unsortable" |Notes !! class="unsortable" |Photo
| Yes
|-
|data-sort-value="Starlight"| [[Coca-Cola Starlight|Coca-Cola Starlight Zero Sugar]]
| [[Cyclamate|Sodium cyclamate]]
| style="text-align:center;"| 2022
| Coca-Cola Zero Sugar with the mysterious "space-inspired" flavor. Limited edition, available in North America.<ref>{{cite web |last1=Pearlman |first1=Robert Z. |date=February 17, 2022 |title=Coca-Cola launches 'Starlight' limited-edition drink inspired by space |url=https://www.space.com/coca-cola-starlight-space-limited |website=[[Space.com]]}}</ref> Branded alternately as Coca-Cola Intergalactic in the UK and other select markets.
| [[File:Coca cola starlight.jpg|frameless|200x200px]]
|-
|data-sort-value="Marshmello"| Coca-Cola Marshmello Zero Sugar
| style="text-align:center;"| 2022
| Coca-Cola Zero Sugar flavored with watermelon and strawberry. Created in collaboration with electronic music producer/DJ [[Marshmello]].
| [[File:Coca-Cola Zero Sugar 20230306.jpg|frameless|200x200px]]
|-
|data-sort-value="Dreamworld"| Coca-Cola Dreamworld Zero Sugar
| style="text-align:center;"| 2022
| Coca-Cola Zero Sugar with a mystery "dreams-inspired" flavor.
| [[File:Coca-Cola Zero Sugar 20230306.jpg|frameless|200x200px]][[Romania]]n Coca-Cola Creations cans.
|-
|data-sort-value="Movement"| Coca-Cola Movement Zero Sugar
| style="text-align:center;"| 2023
| Coca-Cola Zero Sugar with a mystery "transformation" flavor. Created in collaboration with [[Rosalía]]. Branded alternately as Coca-Cola Movement in the UK and other select markets.
|
|
| Yes
| As E-952
|
|
|
| Yes
|
| Yes
|-
|data-sort-value="Ultimate"| Coca-Cola Ultimate Zero Sugar
| [[Flavour]]
| style="text-align:center;"| 2023
| Yes
| Coca-Cola Zero Sugar with a mystery "+XP" flavor. Created in collaboration with [[League of Legends]] developer [[Riot Games]].<ref>{{cite web |title=Game On: Coca-Cola and Riot Games Team Up for 'Ultimate' Flavor and Experiences Celebrating Every Player's Journey |url=https://www.coca-colacompany.com/media-center/game-on-coca-cola-riot-games-team-up-ultimate-flavor-and-experiences |website=www.coca-colacompany.com |access-date=26 June 2023}}</ref>
| Natural flavors
| [[File:Coca-Cola Ultimate.jpg|frameless|200x200px]]
| Yes
|-
| Yes
|data-sort-value="3000"| Coca-Cola 3000 Zero Sugar
| Yes
| style="text-align:center;"| 2023
| Yes
| Coca-Cola Zero Sugar with a "future-inspired" flavor co-created with AI.
|
| Yes
| Yes
| Yes
|-
|[[Oreo Coca-Cola|Oreo Coca-Cola Zero Sugar]]
| [[Calories]] per 100ml (3.4 US fl. oz.)
| style="text-align: center;" |2024
| 0.3 cal
|Limited edition variant of Coca-Cola made in collaboration with [[Oreo]], sold in 35 countries across Europe, Asia, and North America starting in September 2025.<ref>{{Cite web |title=Coca-Cola and the OREO Brand are Teaming Up: 'Besties' Around the World Can Savor New Limited-Edition Drink and Cookie |url=https://www.coca-colacompany.com/media-center/coca-cola-and-the-oreo-brand-are-teaming-up |access-date=2025-05-30 |website=www.coca-colacompany.com |language=en-US}}</ref><ref>{{Cite web |title=Coke Oreos and Oreo Coke Zero Hit Stores Next Month |url=https://www.foodnetwork.com/fn-dish/news/coca-cola-oreos-collaboration |access-date=2024-12-02 |website=Food Network |language=en}}</ref><ref>{{Cite web |title=Meet Your New Besties: Coca-Cola x Oreo Limited Edition Collaboration |url=https://www.coca-cola.com/us/en/offerings/creations |access-date=2024-12-02 |website=www.coca-cola.com |language=en-US}}</ref>
| 0.5 cal
|<gallery widths="350" heights="350" mode="nolines">
|
|<gallery widths="350" heights="350" mode="nolines">
|
File:Coke zero Oreo.jpg
| 0.5 cal
</gallery>
| 0.3 cal
|-
| 0.3 cal
| 0 cal
| 0.3 cal
| 0.3 cal
|}
 
==See also==
<nowiki>*</nowiki> Note that E150d is listed as Sulfite ammonia caramel in the table of [[E number]]s, so essentially it is the same as Caramel.
* [[Sugar substitute]]
<br><nowiki>**</nowiki> The Argentinian, Mexican, Norwegian, French, Danish, UK, German, and Belgian Coca-Cola Zero Ingredient labels mark that the soda water contains a [[Phenylalanine]] source. This is probably from [[Aspartame]].
 
It is a caffeinated beverage with 34.5 mg of caffeine per 12 US Fluid Ounces (9.7mg/100ml), roughly the same as regular Coke (which has 34 mg of caffeine) <ref>[http://www.energyfiend.com/the-caffeine-database/ Energy Fiend » The Caffeine Database]</ref>.
 
==Distribution==
Coke Zero is currently sold in
 
*[[Argentina]](since January 2007)
*[[Australia]] (since January 8, 2006 <ref>{{cite web | url=http://www.smh.com.au/news/Business/CocaCola-Amatil-records-sweet-result/2006/05/03/1146335787382.html | title = Coca-Cola Amatil records sweet result | accessdate=2007-02-08}}</ref>)
*[[Belgium]] (since August 2006)
*[[Bolivia]]
*[[Brazil]] (since January 15, 2007 <ref>{{cite web | url=http://www.ovendedorprofissional.com.br/producao/WebForms/wfrNoticiaDetalhe.aspx?IdNoticia=584 | title = Companhia lança Coca-Cola Zero no Brasil | accessdate=2007-01-16}}</ref>)
*[[Canada]]
*[[Chile]]
*[[Denmark]] (since January 2007)
*[[Faroe Islands]] (since January 2007)
*[[Finland]] (since November 2006)
*[[France]] (since January 2007)
*[[Germany]] (since July 2006)
*[[Hong Kong]]
*[[Hungary]]
*[[Ireland]]
*[[South Korea]]
*[[Mexico]] (since January 26, 2007)
*[[New Zealand]]
*[[Netherlands]] (since February 5, 2007)
*[[Norway]] (distributed since [[September 30]] [[2006]]<ref>{{cite web | url=http://www.handelsbladetfk.no/artikel.asp?artikelId=107825&strukturId=3&visa=1 | title=Handelsbladet Fk – Kraftig satsing på sukkerfri brus | accessdate=2006-10-13}}</ref>)
*[[Peru]] (since January 11, 2007 <ref>http://www.larepublica.com.pe/index.php?option=com_content&task=view&id=139676&Itemid=0</ref>)
*[[Spain]] (since July 2005 <ref>[http://www.conocecocacola.com/conoce.cfm?id_seccion=670,1140&id_celda=1 Coca-Cola España - Coca-Cola Zero, auténtico sabor zero azúcar]</ref>)
*[[Switzerland]] (since February 6, 2007)
*The [[United Kingdom]] (since June 2006)<ref>{{cite web | url=http://www.beverageworld.com/index.php?option=com_content&task=view&id=5728&Itemid=92 | title=Coke Zero's UK Debut Targets "Real Men" | publisher=Beverage World | accessdate=2006-07-24}}</ref>
*The [[United States]]
 
A Cherry line extension is also being developed, and will be released in the United States in January 2007.
 
[[Image:CokeZeroUKLabel.jpg|thumb|200px|Coca-Cola Zero logo in the UK]]
 
==Marketing==
Coke Zero is Coca-Cola's biggest product launch in 22 years, and primarily targets young adult males with the marketing claim that the taste is almost indistinguishable from [[Coca-Cola]] since, unlike [[Diet Coke]], Coke Zero is based on the formulation of Coca-Cola.
[[Image:Cokezeroar.jpg|thumb|left|Coca-Cola zero logo from Argentina]]
In Australia, the company created a controversial fake [[front group]] to promote the product,<ref>{{cite web | url=http://www.thezeromovement.com | title=The Zero Movement | publisher=Coca Cola Company | accessdate=2006-07-24}}</ref> a campaign of outdoor [[graffiti]] and online [[spamming]] (which promoted a fake [[blog]]), was created by Coca-Cola and designed to appeal to its target audience. Once exposed, consumer advocates assailed the campaign as misleading and established the [[Zero Coke Movement]] to comment on the ethics of Coke's activities.<ref>{{cite web | url=http://www.thezeromovement.org/quotes_on_the_coke_zero_movement.html | title=The Zero Movement | accessdate=2006-07-24}}</ref>
 
In the UK, [[Girls Aloud]] singer [[Cheryl Tweedy]] was signed up to launch the product in a campaign aimed at young men.<ref>{{cite web |url=http://www.thepublican.com/story.asp?sectioncode=7&storycode=52299&c=1 | title=Coke launches new advert for Zero | publisher=The Publican | author=Adam Withrington | accessdate=2006-07-24}}</ref> A television advert was aired, featuring a group of men marching through a city saying "Why can't all the good things in life come without downsides?", ending with a huge banner being rolled down a building, reminiscent of a scene from the German movie ''[[Good Bye Lenin!]]''. However, leaked sales data from AC Nielsen reveal that Coke Zero has failed to excite UK consumers, with sales flat lining after just 3 weeks in market.<ref> http://www.theaustralian.news.com.au/story/0,20867,20270993-643,00.html</ref> Recently, [[Manchester United F.C.|Manchester United]] and [[England national football team|England]] football player [[Wayne Rooney]] and his girlfriend [[Coleen McLoughlin]] have been advertising Coke Zero in a print campaign.
 
In Austria, Coca-Cola Zero is sold as [[Diet Coke|Coca-Cola Light]], with a new taste ("Neuer Geschmack"). The launch of Coke Zero, which is a different product from Coca-Cola Light, is under evaluation. {{fact}}
 
In Norway, the launch started on [[Monday]] [[October 2]] [[2006]]<ref>{{cite web | url=http://n24.no/oppogfrem/article1477106.ece | title=n24.no – Cola bare for gutta | accessdate=2006-10-13}}</ref> and like in Australia the online forums are being spammed by the companies representatives.<ref>{{cite web | url=http://www.freakforum.nu/forum/showthread.php?t=72245 | title=Norwegian Forum tracking the Zero spammers | accessdate=2006-10-02}}</ref> The launch is the largest and most expensive launch of any food product ever seen in Norway {{citation needed}}.
 
In Finland, Coca-Cola called off the Zero marketing campaign on Internet due to its sexist implications. The campaign was deemed to objectify women as sex objects and hence endorse discriminating attitudes to women.<ref>{{cite web | url=http://www.hs.fi/talous/artikkeli/Kuluttajavirasto+Coca-Colan+mainos+halventaa+naista/1135223711259 | title=Kuluttajavirasto: Coca-Colan mainos halventaa naista | accessdate=2006-12-15}}</ref>
 
In January 2007, the campaign started in [[Argentina]], with the taglines "Coca-Cola Zero, lo que no esperabas" (Coca-Cola Zero, what you weren't expecting) and "El mismo sabor de siempre, zero azúcar" (The same taste as always, zero sugar).
 
On January 15. 2007, television commercials for Zero appeared in Denmark and the product can be found in local stores,
 
With its current targeting of young males Coke Zero seems destined to compete head on with [[Pepsi Max]]. In the UK some Coke Zero advertising alluded to Pepsi Max, leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero."
 
==Dispute over the Zero name==
In Norway the Brewery [[Ringnes]] claims that [[Bryggeriforeningen]] owns the right to Zero name. The Zero name was used on a non alcoholic beverage from [[1972]] to [[1996]]. <ref>[http://www.vg.no/pub/vgart.hbs?artid=134118 Sorry, Zero! Coca-Cola og Ringnes i navnestrid]</ref>
 
==Criticism==
* Several customers in Norway have complained that Coca Cola Zero in 1.5 litre bottles contains particles. A representative of the Norwegian division of Coca Cola Company says that one of the ingredients did not mix well enough.<ref>[http://www.vg.no/pub/vgart.hbs?artid=133158 Klumpe-trøbbel for <supercola>], news article from [[Verdens Gang]], [[October 5]] [[2006]]. Retrieved on [[October 7]] [[2006]]</ref>
* There are also concerns about [[Aspartame controversy|health effects of aspartame]].
 
<!-- Unsourced image removed: [[Image:Cokecherryzero.jpg|thumb|200px|Coca-Cola Cherry Zero 2-liter label]] -->
 
==Coca-Cola Cherry Zero==
 
Coca-Cola Cherry Zero, the [[cherry]]-flavored variation of Coca-Cola Zero, is the newest product from the Coca-Cola Company. In late January of 2007, it was quietly introduced to store shelves and was widely available throughout the United States even before its official début.
 
The official début of Coca-Cola Cherry Zero will occur on February 7, 2007, at [[New York City]]'s [[Fashion Week]].<ref>[http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003538680 "Cherry Coke Gets Fresh Jay-Z Remix"], Kenneth Hein, BrandWeek, January 29, 2007</ref>
 
==References==
{{reflist}}
<references />
 
==External links==
{{Commons category}}
* {{official website}}
 
{{Varieties of Coca-Cola}}
* [http://www.cocacolazero.com/ United States Campaign website]
{{Coca-Cola brands}}
* [http://www.cokezero.de/ German Campaign website]
{{Diet sodas}}
* [http://www.loquenoesperabas.com/ Argentina Campaign website]
* [http://www.cocacolazero.com.br/ Brazilian Campaign website]
* [http://www.zeroidea.com.mx/ Mexican Campaign website]
* [http://pasozero.cocacola.es/ Spain campaigne website]
*Australia:
* [http://www.thezeromovement.com/ Australian Campaign website - The Zero Movement] Originally an [[astroturfing]] website run by Coca-Cola, the site is now an overtly promotional vehicle.
* [http://www.thezeromovement.org/ Australian Campaign anti-website - the Zero Coke Movement] Designed as a Coke 'zero movement' spoof, includes background information on Coke Zero's controversial Australian [[astroturfing]] campaign.
 
{{Cc brands}}
 
[[Category:Coca-Cola brands]]
[[Category:Cola]]
[[Category:Diet sodas]]
[[Category:2005 introductions]]
 
[[Category:Caffeinated soft drinks]]
[[da:Coca Cola Zero]]
[[esCategory:Coca-Cola Zerocola brands]]
[[fiCategory:Coca-ColaDiet Zerodrinks]]
[[Category:Food and drink introduced in 2005]]
[[no:Coca-Cola Zero]]
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