2ergo: Difference between revisions

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{{Short description|Communications company}}

{{Advertuse British English|date=MarchApril 20142013}}

{{EngvarB|date=April 2013}}

{{Use dmy dates|date=January 2020}}

{{Infobox company

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'''2ergo''' was a provider of mobile-phone marketing and messaging services.<ref>{{cite web|last=Thompson |first=Sarah |url=https://www.bloomberg.com/apps/news?pid=20601102&sid=aNxf24AUeFDs&refer=uk |title=U.K. Stocks Increase; Yell and British Airways Pace the Advance |publisher=Bloomberg |date=29 January 2007 |access-date=2 March 2014}}</ref> FormedFounded in 1999, it is based in [[Salford Quays]], near [[Manchester]], UK.<ref>{{cite web|author=Kevin Feddy |url=http://www.manchestereveningnews.co.uk/news/business/s/1081960_2ergo_to_move_to_digital_world_centre_in_salford_quays |title=2ergo to move to Digital World Centre in Salford Quays |publisher=Manchester Evening News |date=19 April 2010 |access-date=2 March 2014}}</ref><ref>{{cite web|url=http://www.thebusinessdesk.com/northwest/news/12484-2ergo-dials-chinese-link.html?news_section=4158 |title=Deals/Restructuring / 2ergo dials Chinese link |publisher=Thebusinessdesk.com |date=2 June 2009 |access-date=2 March 2014}}</ref> In April 2014, it was taken over by Eagle Eye, and is now a division of Eagle Eye.<ref>{{cite web|last1=Lepitak|first1=Stephen|title=Eagle Eye Group acquires 2ergo mobile coupon service in £4.5m deal|url=http://www.thedrum.com/news/2014/03/21/eagle-eye-group-acquires-2ergo-mobile-coupon-service-45m-deal|website=The Drum}}</ref>

==Mobile websites and publishing==

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==Awards==

'''The Revolution Awards'''

In April 2010 2ergo was recognised for creativity and innovative, winning the "Best Use of Mobile" award for the Rightmove iPhone application.<ref>{{cite web|url=http://www.revolutionawards.com/ |archive-url=https://archive.today/20120911234221/http://www.revolutionawards.com/ |url-status=usurped |archive-date=11 September 2012 |title=Welcome to Brand Republic Digital Awards &#124; Brand Republic Digital Awards |publisher=Revolutionawards.com |access-date=2 March 2014}}</ref>

'''MMA 2009 Global Awards – Finalist'''

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==Text messages complaints==

On 18 September 2009, 2ergo were fined £80,000 by [[PhonepayPlus]], regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.<ref>[http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html] {{webarchive |url=https://web.archive.org/web/20120314214105/http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html |date=14 March 2012 }}</ref><ref>{{cite web|author=Steve Playle |url=https://www.theguardian.com/money/2009/oct/24/utext-text-messages |title=UText messages take advantage of my 13-year-old daughter &#124; Money |work=The Guardian|date=23 October 2009 |access-date=2 March 2014}}</ref>

In June 2011, 2ergo announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a profit warning.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1423567_update-2ergos-share-price-hit-by-new-regulations |title=UPDATE: 2ergo's share price hit by new regulations - Manchester Evening News |publisher=Menmedia.co.uk |date=14 June 2011 |access-date=2 March 2014}}</ref>