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Most graphical [[email client]]s support HTML email, and many default to it. Many of these clients include both a [[GUI]] editor for composing HTML emails and a rendering engine for displaying received HTML emails.
Since its conception, a number of people have vocally opposed all HTML email (and even [[MIME]] itself), for a variety of reasons.<ref>[https://subversion.american.edu/aisaac/notes/htmlmail.htm HTML Email: Whenever Possible, Turn It Off!]</ref> For instance, the ''ASCII Ribbon Campaign'' advocated that all email should be sent in [[ASCII]] text format. Proponents placed [[ASCII art]] in their [[signature block]]s, meant to look like an [[awareness ribbon]], along with a message or link to an advocacy site. The campaign was unsuccessful and was abandoned in 2013.<ref>{{Cite web |title=The Ascii Ribbon Campaign official homepage |url=http://www.asciiribbon.org/ |access-date=30 January 2016 |archive-url=https://web.archive.org/web/20100311081242/http://www.asciiribbon.org/ |archive-date=11 March 2010 |url-status=dead }}</ref><ref>{{Cite web|title = Shutdown of the ASCII ribbon campaign – Pale Moon forum|url = http://forum.palemoon.org/viewtopic.php?f=4&t=2705|website = forum.palemoon.org|access-date = 2016-01-30|archive-url = https://web.archive.org/web/20160203102930/http://forum.palemoon.org/viewtopic.php?f=4&t=2705|archive-date = 3 February 2016|url-status = dead}}</ref>
While still considered inappropriate in many newsgroup postings and mailing lists, HTML adoption for personal and business mail has only increased over time. Some of those who strongly opposed it when it first came out now see it as mostly harmless.<ref>[http://birdhouse.org/blog/2006/01/15/html-email-the-poll/ HTML Email: The Poll] (Scot Hacker, originator of the much-linked-to ''Why HTML in E-Mail is a Bad Idea'' discusses how his feelings have changed since the 1990s)</ref>
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