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The '''Stanford Behavior Design Lab''' (formerly known as the '''Stanford Persuasive Technology Lab''' and '''Stanford Captology Lab''') is a research organization advancing behavior change methods and models based at [[Stanford University]]. Founded in 1998 and directed by [[B. J. Fogg]], the Behavior Design Lab is a team of Stanford students, recent graduates, and quantitative researchers who study factors that impact human behavior, and conduct [[Institutional review board|IRB]] [[research]]. The team is the global authority in a new and systematic way to design for behavior change, an approach called “Behavior Design." The Lab manager is Tanna Drapkin.<ref>{{Cite web |title=People {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/people |access-date=2022-04-30 |website=behaviordesign.stanford.edu}}</ref><ref>{{Cite web |date=2020-02-22 |title=Cardinal Crush clarifies privacy policy, Behavior Design Lab affiliation |url=https://stanforddaily.com/2020/02/22/cardinal-crush-team-clarifies-inaccessible-privacy-policy-false-affiliation-with-behavior-design-lab/ |access-date=2022-04-16 |website=The Stanford Daily |language=en-US}}</ref>
The Behavior Design Lab performs research and trains Fortune 500 companies on the use of Computing Technology and Behavior Design to facilitate positive behavior change in product design, and new product development ([[Instagram]], [[Goodyear Tire and Rubber Company|Goodyear Tire]]).<ref>{{Cite journal |last1=Fogg |first1=B.J. |last2=Euchner |first2=Jim |date=2019-09-03 |title=Designing for Behavior Change—New Models and Moral Issues |url=https://doi.org/10.1080/08956308.2019.1638490 |journal=Research-Technology Management |volume=62 |issue=5 |pages=14–19 |doi=10.1080/08956308.2019.1638490 |s2cid=203295092 |issn=0895-6308|url-access=subscription }}</ref><ref>{{Cite web |last=Fogg |first=B. J. |title=I run the Behavior Design Lab at Stanford. Here's how to 'troubleshoot' your bad behavior — or someone else's. |url=https://www.businessinsider.com/steps-to-troubleshoot-bad-behavior-design-stanford |access-date=2022-04-16 |website=Business Insider |language=en-US}}</ref>
The Lab is best known as the mobile health and start-up Lab at Stanford University, having been the inception of concepts for big name companies such as [[Instagram]], [[Facebook apps|Facebook Apps]], and [[Clubhouse (app)|Clubhouse]] among others. The Lab's alumni network is extensive, deeply rooted, and has actively driven, participated, advised, and/or invested in multiple successful Silicon Valley unicorns and Fortune 500 companies.<ref>{{Cite web |date=2021-09-09 |title=Notion's COO: Why changing stock prices or valuations don't necessarily reflect the full value you're creating |url=https://venturebeat.com/2021/09/09/notions-coo-why-changing-stock-prices-or-valuations-dont-necessarily-reflect-the-full-value-youre-creating/ |access-date=2022-04-30 |website=VentureBeat |language=en-US}}</ref><ref>{{Cite book |last=Solis |first=Brian |title=Lifescale: How To Live A More Creative, Productive and Happy Life |publisher=John Wiley & Sons, Inc. |year=2019}}</ref>
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