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No matter which development method is followed, every team should include a [[customer representative]] (known as ''product owner'' in [[Scrum (software development)|Scrum]]). This representative is agreed by stakeholders to act on their behalf and makes a personal commitment to being available for developers to answer questions throughout the iteration. At the end of each iteration, the [[project stakeholder]]s together with the customer representative review progress and re-evaluate priorities with a view to optimizing the [[Rate of return|return on investment]] (ROI) and ensuring alignment with customer needs and company goals. The importance of stakeholder satisfaction, detailed by frequent interaction and review at the end of each phase, is why the approach is often denoted as a [[Customer centricity|customer-centered methodology]].<ref>{{Cite book |last1=Jain |first1=Parita |last2=Sharma |first2=Arun
|last3=Ahuja |first3=Laxmi |title=2018 7th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) |chapter=The Impact of Agile Software Development Process on the Quality of Software Product |date=August 2018
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*{{cite book |first1=Torgeir |last1=Dingsøyr |first2=Tore |last2=Dybå |first3=Nils Brede |last3=Moe |title=Agile Software Development: Current Research and Future Directions |url=https://books.google.com/books?id=JRhGAAAAQBAJ |date=2010 |publisher=Springer |isbn=978-3-642-12575-1 }}
*{{cite book|last=Fowler|first=Martin|chapter=Is Design Dead?|chapter-url=http://www.martinfowler.com/articles/designDead.html|pages=[https://archive.org/details/extremeprogrammi0000succ/page/3 3–18]|editor-first=Giancarlo|editor-last=Succi|editor2-first=Michele|editor2-last=Marchesi|title=Extreme Programming Examined|year=2001|publisher=Addison-Wesley|isbn=978-0-201-71040-3|ref={{harvid|Succi|Marchesi|2001}}|url=https://archive.org/details/extremeprogrammi0000succ/page/3}}
*{{cite journal |first1=Craig |last1=Larman |last2=Basili |first2=Victor R. |s2cid=9240477 |title=Iterative and Incremental Development: A Brief History |journal=IEEE Computer |volume=36 |issue=3 |pages=47–56 |date=June 2003 |doi=10.1109/MC.2003.1204375 |bibcode=2003Compr..36f..47L }}
*{{cite journal | publisher = MITRE | title =Handbook for Implementing Agile in Department of Defense Information Technology Acquisition | journal =The Mitre Corporation | url=https://www.mitre.org/publications/technical-papers/handbook-for-implementing-agile-in-department-of-defense-information-technology-acquisition| date =8 September 2013 | last1 =Casagni | first1 =Michelle | last2 =Benito | first2 =Robert | last3 =Mayfield | first3 =Kathleen M. | last4 =Northern | first4 =Carlton }}
*{{cite book|first=Alan|last=Moran|title=Managing Agile: Strategy, Implementation, Organisation and People|url=https://books.google.com/books?id=I6l_BwAAQBAJ|date=2015|publisher=Springer|isbn=978-3-319-16262-1}}
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* [https://www.agilealliance.org/agile101/agile-glossary/ Agile Glossary] of the Agile Alliance
* [http://martinfowler.com/articles/newMethodology.html The New Methodology] - [[Martin Fowler (software engineer)|Martin Fowler]]'s description of the background to agile methods
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