Fox Racing: Difference between revisions

Revision as of 16:32, 14 May 2007

Latest revision as of 06:15, 20 August 2025

(488 intermediate revisions by more than 100 users not shown)

Line 1:

{{short description|American action sports and clothing brand}}

{{Wikify|date=April 2007}}

{{Infobox company

{{Cleanup|date=April 2007}}

| name = Fox Head, Inc.

| trade_name = Fox Racing

| logo = Fox Racing 2024 logo.svg

| type =

| key_people = Geoff Fox, Founder

| industry = [[Sporting goods]]

| products = Motocross and MTB gear, Clothing, Footwear, Eyewear, Bags, Stickers, Apparel, Helmets, Boots, Men's, Women's, Youth

| revenue =

| num_employees = 301<ref name=ReferenceUSA2016/>

| owner = Revelyst

| foundation = 1974

| ___location = [[Irvine, California]], U.S.

| homepage = https://www.foxracing.com

}}

'''Fox Head, Inc.''' ([[doing business as]] '''Fox Racing''') is an American [[extreme sport]]s (primarily [[motocross]] and [[mountain biking]]), protective equipment, and [[Lifestyle brand|lifestyle]]-clothing brand founded in 1974. Fox is owned by Revelyst, having been previously owned by [[Vista Outdoor]].

'''Fox Racing''' is a company that produces [[motocross]] equipment and clothing.

==History==

The early histories of Fox Racing and [[Fox Racing Shox]] were intertwined. Fox Racing Shox is a brand of offroad-racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox was originally owned by Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory.<ref name="shox">{{cite web |url=http://www.motoxmuseum.com/Articles/fox_air_shock/history_of_fox_air_shox.pdf |title=The History of Fox Air Shocks |publisher=Moto Cross History Museum |page=2 |access-date=May 20, 2018}}</ref>

Fox Racing was founded in 1974 by [[Geoff Fox]] in Morgan Hill,CA. It started as a small business distributing European motocross bikes. After two years, Moto-X Fox, as it was originally known, was making high-performance [[suspension (vehicle)|suspension]] and engine components for racers. Geoff Fox started a racing team to showcase his products and after fans saw the bright gear his riders wore, they began calling him to get them. The handmade gear was a hit and Fox recognized the opportunity. By 1980 Fox had reshaped his company to be a big part of the [[United States]] Motocross apparel industry. In later years Fox started to make BMX gear and sell products in New Zealand.

[[File:FoxHeadStore.jpg|thumb|left|A Fox Head store at the Hayuelos Mall in [[Bogotá]], [[Colombia]]]]

==Success==

[[As of 2007]], Fox Racing has become one the best selling brand of motocross apparel in the world.{{Fact|date=April 2007}} Fox Racing riders have won over 30 national motocross and supercross championships.{{Fact|date=April 2007}} It is still a family owned business with all four of Geoff's children working full-time for the company. They have branched off to offer apparel for BMX, Wakeboarding, Surfing, and Mountain biking. The Fox Head logo has become the most recognized alternative sports brand.{{fact}} They also offer a line of casual wear that includes the following: t-shirts, shorts, hats, jeans, sweaters, sweatshirts, and jackets in both mens and womens sizes.

<gallery>

In July 2006, Fox Racing decided to change its corporate name to Fox Head.<ref>{{Cite web |last=Raha |first=MFN |title=Archived copy Fox Head 1998 |url=http://www.allbusiness.com/north-america/united-states-california-metro-areas/4076039-1.html |url-status=live |archive-url=https://web.archive.org/web/20111126211528/http://www.allbusiness.com/north-america/united-states-california-metro-areas/4076039-1.html |archive-date=2011-11-26 |access-date=2010-07-16 |website=Brand Strategy inc.}}</ref> The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.

</gallery>

[http://www.motorhelmets.com/htm-service/resources-manufacturer-info-fox-table.htm Fox History]<br>

[http://www.foxracing.com Fox Racing Official Site]<br>

Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors.<ref name=Antonovich2014/> Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company.<ref name=Antonovich2014/><ref name=Lunan2014/>

[[Category:Motorcycle sport]]

In July 2022, it was announced that Fox Racing would be acquired by [[Vista Outdoor]] for $540 million. <ref>{{Cite web |title=Vista Outdoor to acquire Fox Racing for $540 million |url=https://www.bicycleretailer.com/industry-news/2022/07/06/vista-outdoor-acquire-fox-racing-540-million |access-date=2022-07-07 |website=Bicycle Retailer and Industry News |language=en}}</ref>

Fox Racing entered the shoe business in early 2022 with the introduction of Union shoe line designed for bicyclists.<ref name="Shoes">{{cite news |last1=Clark |first1=Nick |title=Fox Racing now covers head-to-toe with new Union shoe range |url=https://www.bikeradar.com/news/fox-racing-union-shoes/ |access-date=9 March 2023 |work=Bike Radar |date=9 February 2023}}</ref>

In 2023, Vista Outdoor began to integrate brands such as [[Bell Sports|Bell]] and [[Giro (company)|Giro]] into the Action Sports division with Fox Racing.<ref name="MAX">{{cite news |last1=Chun |first1=Max |title=Vista Outdoor to lay off workers, close Bell/Giro facility in Scotts Valley |url=https://lookout.co/santacruz/news/story/2023-04-10/vista-outdoor-bell-helmet-giro-sport-design-scotts-valley |access-date=11 April 2023 |work=[[Lookout Santa Cruz]] |date=10 April 2023}}</ref>

==References==

{{reflist|30em|refs=

<ref name=Antonovich2014>{{Citation |url= http://motocross.transworld.net/features/fox-head-acquired-altamont-capital-partners/#EkRU65JWdlBJRezl.97 |website=Transworld Motocross |title= FOX Head Acquired By Altamont Capital Partners |date= December 9, 2014 |first= Michael |last= Antonovich }}</ref>

<ref name=ReferenceUSA2016>{{Citation |date= May 2016 |title= Fox Head, Inc. |publisher=[[ReferenceUSA]] }}</ref>

<ref name=Lunan2014>{{Citation |url= https://sgbonline.com/fox-head-names-former-ceo-peter-fox-chief-creative-officer/ |website=SGB Media |title= Fox Head Names Former CEO Peter Fox Chief Creative Officer |first= Charlie |last= Lunan |date=December 11, 2014 }}</ref>

}}

==External links==

<!--========================({{No More Links}})============================

| PLEASE BE CAUTIOUS IN ADDING MORE LINKS TO THIS ARTICLE. WIKIPEDIA |

| IS NOT A COLLECTION OF LINKS NOR SHOULD IT BE USED FOR ADVERTISING. |

| |

| Excessive or inappropriate links WILL BE DELETED. |

| See [[Wikipedia:External links]] & [[Wikipedia:Spam]] for details. |

| |

| If there are already plentiful links, please propose additions or |

| replacements on this article's discussion page, or submit your link |

| to the relevant category at the Open Directory Project (dmoz.org) |

| and link back to that category using the {{dmoz}} template. |

=======================({{No More Links}})=============================-->

*

*{{official|https://www.foxracing.com}}

[[Category:1974 establishments in California]]

[[Category:2014 mergers and acquisitions]]

[[Category:2022 mergers and acquisitions]]

[[Category:American companies established in 1974]]

[[Category:Clothing companies established in 1974]]

[[Category:Companies based in Irvine, California]]

[[Category:Motorcycling retailers]]

[[Category:Privately held companies based in California]]

[[Category:Retail companies established in 1974]]

[[Category:MotorcycleSportswear sportbrands]]