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{{Short description|American sports equipment manufacture}}
{{Infobox company
| name = Wilson Sporting Goods Company
| former_name = Ashland Manufacturing Company<br> (1913–31)
| logo = Wilson logo.svg
| logo_size = 180px
| image =
|
| image_alt =
| image_caption =
|
| type = [[Privately held company|Private]] (1913–67)<br>[[Subsidiary]] (1967–present)
| fate = Acquired by Ling-Temco-Vought in 1967, then other owners
| industry = [[Sports equipment]]
| foundation = {{start date and age|1913}}
| founder =
| location_city = Chicago, Illinois
| location_country = U.S.
| products = Balls, rackets, shuttlecocks, uniforms, apparel
| num_employees = 1,600<ref>{{cite web| url=http://www.wilson.com/en-us/about/| title=About Wilson Sporting Goods and Sports Equipment| website=Wilson}}</ref>
| parent = [[Amer Sports]]
| divisions =
| subsid = {{nowrap|
* [[DeMarini]]
* [[EvoShield]]
* Louisville Slugger
}}
| brands = [[Wilson Staff]]
| net_income = $930 million (2010)<ref name=funding/>
| revenue =
| homepage = [http://www.wilson.com/ wilson.com]
}}
The '''Wilson Sporting Goods Company''' is an American [[sports equipment]] manufacturer based in [[Chicago]], Illinois. Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, [[fastpitch softball]], golf, racquetball, soccer, squash, tennis, pickleball and volleyball.
The company has been a subsidiary of Finnish retailer [[Amer Sports]] since 1989.<ref>Freudenheim, Milt. [https://query.nytimes.com/gst/fullpage.html?res=950DE7DF1038F932A15751C0A96F948260 Amer Group to Acquire Wilson Sporting Goods], ''The New York Times'', February 21, 1989</ref><ref>{{Cite news |date=2023-09-06 |title=Wilson tennis racket maker Amer Sports files for US IPO, Bloomberg reports |language=en |work=Reuters |url=https://www.reuters.com/business/wilson-tennis-racket-maker-amer-sports-files-us-ipo-bloomberg-news-2023-09-06/ |access-date=2023-10-14}}</ref>
==
[[File:Thomas_E._Wilson.jpg|thumb|right|170px|Thomas Wilson founded the company, also serving as its president and chairman for 35 years.]]
The company traces its roots to the "Schwarzschild & Sulzberger" meatpacking company (later changed to "Sulzberger & Son's") based in [[New York (state)|New York]], that operated [[meat packing]] slaughterhouses.<ref>{{cite book| url=https://books.google.com/books?id=G4cDAAAAYAAJ&q=Sulzberger+&pg=RA5-PA785| title=Everybody's Magazine| last1=Norris| first1=Frank| last2=Henry| first2=O| year=1905}}</ref>
Sulzberger & Son's founded the "Ashland Manufacturing Company" in 1913 to use [[animal by-products]] from its slaughterhouses. It started out in 1914, making tennis racket strings, violin strings, and surgical sutures, but soon expanded into baseball shoes and tennis racquets.<ref name=funding>{{cite web| url=http://www.fundinguniverse.com/company-histories/Wilson-Sporting-Goods-Company-Company-History.html| title=History of Wilson Sporting Goods Company| website=Funding Universe}}</ref>
In 1915, [[Thomas E. Wilson]], former president of meatpacker [[Morris & Company]], was appointed president by the controlling banks and renamed the company "Thomas E. Wilson Company". The company acquired the Hetzinger Knitting Mills to produce athletic uniforms and a caddie bag company which produced golf balls but soon expanded into footballs and basketballs.<ref name=funding/>
In 1918, Wilson left to concentrate on the beef-packing business, changing the Sulzberger company to Wilson & Co. (which would ultimately become [[Iowa Beef Packers]] and then be taken over by [[Tyson Foods]]). The packing company continued to have control in the company until 1967 when it was sold to [[Ling-Temco-Vought]].<ref name=funding/>
Under new president Lawrence Blaine Icely, it acquired the "Chicago Sporting Goods Company" and struck a deal to supply the [[Chicago Cubs]]. It also hired Arch Turner, a leather designer who would design the leather football.<ref name=funding/>
In 1922, it introduced the [[Ray Schalk]] catcher's mitt which later became the standard. It worked with [[Knute Rockne]] to introduce the double-lined leather football and first valve football and the first waist-line football pants with pads.<ref name=funding/> In 1925, it was renamed "Wilson-Western Sporting Goods" following a distribution agreement with "Western Sporting Goods".
After Rockne's death, the company focused on golf, introducing the R-90, a sand wedge golf club inspired by [[Gene Sarazen]]'s victory in the 1932 [[British Open]].<ref name=funding/>
In 1931, it renamed itself "Wilson Sporting Goods Company". During [[World War II]] it introduced the Wilson ''Duke'' [[ball (gridiron football)|football]], featuring high-quality leather, ends that were hand-sewn, lock-stitch seams, and triple lining, which was adopted as the official ball of the [[National Football League]] in 1941; this partnership between Wilson and NFL has continued since.<ref>[https://www.wilson.com/en-us/explore/football/nfl Wilson & the NFL since 1941] on Wilson website, 13 Mar 2019</ref><ref name=funding/>
[[Horween Leather Company]] has supplied Wilson with pebbled cowhide since 1941 for use in the manufacture of footballs and basketballs. Wilson is Horween Leather Company's largest customer.<ref>{{cite news |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=MWSB&p_theme=mwsb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=120F68CA56273420&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |first=John |last=Schmid |title= Getting a grip |newspaper=[[Milwaukee Journal Sentinel]] |date=May 28, 2008 |access-date=March 26, 2013}}</ref><ref name="businessweek1">{{cite magazine |url=http://www.businessweek.com/stories/2008-05-16/horween-leather-faces-an-uncertain-futurebusinessweek-business-news-stock-market-and-financial-advice |archive-url=https://web.archive.org/web/20120708131028/http://www.businessweek.com/stories/2008-05-16/horween-leather-faces-an-uncertain-futurebusinessweek-business-news-stock-market-and-financial-advice |url-status=dead |archive-date=July 8, 2012 |first=Howard |last=Wolinsky |title=Horween Leather Faces an Uncertain Future |magazine=[[Bloomberg Business Week]] |date=May 16, 2008 |access-date=March 26, 2013}}</ref>
[[File:Signed Green Bay Packers Football (1987.246.2).jpg|thumb|right|170px|Wilson American football signed by the [[Green Bay Packers]] in 1975. Wilson became official supplier of the [[National Football League|NFL]] in 1941]]
Wilson became the official game ball supplier of the newly-formed Basketball Association of America (BAA; the forerunner league of what would eventually become today's [[National Basketball Association|NBA]]) in [[1946–47 BAA season|1946]], this partnership would last 37 years until 1983.<ref name=cnbc/>
After World War II, Wilson focused on tennis and signed [[Jack Kramer]], who developed its line of Jack Kramer signed tennis rackets. L. B. Icely died in 1950, but the company continued to expand. In 1955, it acquired Ohio-Kentucky Manufacturing for making footballs.<ref name="ada"/>
[[File:Seles outfit and racket.jpg|thumb|left|200px|Wilson steel racquet T2000, used by [[Jimmy Connors]]]]
In 1964, Wilson acquired "Wonder Products Company", which made toys and custom-molded items. The company transformed the custom-mold section to make [[protective gear in sports|protective equipment]] for American football and baseball, such as face masks for [[football helmet]]s and [[pads|leg guards]] for [[catcher|baseball catchers]].
In 1967, the company was acquired by Ling-Temco-Vought. Only three years later, [[PepsiCo]] became Wilson's new owner. In those days, the company manufactured and commercialized the official balls of both the NBA and NFL, and provided most of the uniforms of teams in [[Major League Baseball]] (MLB) and the [[United States Olympic Committee|United States Summer Olympics teams]].
In 1979, Wilson tennis balls were first used in the [[US Open (tennis)|US Open]],<ref>{{cite web |url=http://www.wilson.com/wilson/racquet/products.jsp?CONTENT%3C%3Ecnt_id=10134198673975924&FOLDER%3C%3Efolder_id=2534374302756175&bmUID=1182358231397 |title=Wilson Tennis Balls |website=Wilson}}</ref> and still are used to this day. In 2006, the [[Australian Open]] began using Wilson tennis balls.<ref>[http://www.australianopen.com/en_AU/event_guide/sponsors.html Australian Open Sponsors], 2007-06-23</ref> In 1985, Wilson was acquired by Westray Capital Corporation, through subsidiary WSGC Holdings. In 1989, WSGC merged with Bogey Acquisitions Company, which is affiliated with the Finnish group [[Amer Sports]].<ref name=funding/>
In May 2020, it was announced that Wilson became the NBA and WNBA's official game ball supplier, starting with the 2021 season; Wilson replaced [[Spalding (company)|Spalding]], after the latter company's 37-year partnership with the league ended, thus returning Wilson as the game ball supplier to the NBA.<ref name=cnbc>[https://www.cnbc.com/2020/05/13/nba-drops-spalding-as-maker-of-official-basketball-after-more-than-30-years.html NBA drops Spalding as maker of official basketball after more than 30 years] by Jabari Young on CNBC, 13 May 2020</ref>
==Products==
Wilson manufactures and commercializes a variety of products for several sports. The following chart contains all the product lines by the company.<ref>[https://www.wilson.com/en-us Company products] Wilson, 13 Mar 2019</ref>
{{multiple image
|align = center
|perrow = 6
|total_width = 700
| image1 = Wilson American football.jpg
| image2 = Wilson Solution.jpg
| image3 = Wilson_Tennis_Racquet.jpg
| image4 = Davies_Stadium_Ball.jpg
| image5 = Baseball bat 1.jpg
| image6 = Wilson baseball bag.jpg
| footer = Some of the Wilson products: American football, basketball, tennis racquet, volleyball, baseball bats and baseball glove
}}
{| class="wikitable sortable" style="text-align:left" width=700px
! width=200px|Sport
! width=500px|Range of products
|-
| '''[[American football]]''' || [[football (ball)|Balls]]
|-
| '''[[Badminton]]''' || [[Racket (sports equipment)|Rackets]]
|-
| '''[[Baseball]]''' || [[Baseball (ball)|Balls]], [[baseball bat|bats]],{{refn|Some manufactured and commercialized through Wilson's subsidiary brand [[DeMarini]], some (Louisville Slugger) manufacture under contract by [[Hillerich & Bradsby]] for Wilson.|group=note|name=subsid1}} [[batting gloves]], [[baseball uniform|uniforms]], [[protective gear in sports|protective gear]] ([[Batting helmet]], [[shin guard]]s, [[Shoulder pads (sport)|shoulder pads]])
|-
| '''[[Basketball]]''' || [[Basketball (ball)|Balls]]
|-
| '''[[Fastpitch softball]]''' || Balls, [[protective gear in sports|protective gear]]
|-
| '''[[Golf]]''' || [[golf club|Clubs]], [[Golf ball|balls]], [[Golf equipment|bags]], apparel
|-
| '''[[Paddle tennis]]''' || Paddles
|-
| '''[[Pickleball]]''' || Paddles, balls, shoes, bags
|-
| '''[[Platform tennis]]''' || Paddles
|-
| '''[[Racquetball]]''' || [[Racket (sports equipment)|Rackets]], balls, [[sneakers|shoes]]
|-
| '''[[Association football|Soccer]]''' || [[Ball (association football)|Balls]]
|-
| '''[[Squash (sport)|Squash]]''' || [[Racket (sports equipment)|Rackets]]
|-
| '''[[Tennis]]''' || [[Racket (sports equipment)|Rackets]] & strings, [[Grip (tennis)|grips]], [[tennis ball|balls]], [[sneakers|shoes]], [[clothing|apparel]], bags
|-
| '''[[Volleyball]]''' || [[Volleyball (ball)|Balls]]
|-
| '''General accessories''' || Bags, gloves, [[shin guard]]s
|}
;Notes
{{Reflist|group=note}}
===Louisville Slugger===
The Louisville Slugger brand baseball bat has been manufactured since 1884, and has been very popular in [[professional baseball]] for many decades. The bat was endorsed by [[Honus Wagner]] in 1905 (likely the first endorsement of a product by an American professional athlete),<ref>{{cite magazine|last=Surowiecki |first=James |url=https://www.newyorker.com/magazine/2009/12/21/branded-a-cheat |title=Branded a Cheat |magazine=The New Yorker |date=December 21, 2009 |access-date=March 19, 2021}}</ref> and was used by [[Babe Ruth]] along with many other baseball stars through history.
The Louisville Slugger brand was controlled and manufactured by [[Hillerich & Bradsby]] from 1884 until 2015, when the brand was bought by Wilson.<ref name=LousivilleBusinessFirst>{{cite web |url=https://www.bizjournals.com/louisville/news/2015/04/22/wilson-sporting-goods-completes-acquisition-of.html |title=Wilson Sporting Goods completes acquisition of Louisville Slugger brand |author=Marty Finley |date=April 22, 2015 |work=Louisville Business First |accessdate=March 19, 2021}}</ref><ref name=ESPN>{{cite web |url=https://www.espn.com/mlb/story/_/id/12544727/wilson-parent-company-buys-louisville-slugger-70-million |title=Wilson buys Louisville Slugger |author=Darren Rovell |date=March 23, 2015 |work=ESPN |accessdate=March 19, 2021}}</ref> The brand complements Wilson's existing [[DeMarini]] subsidiary which also produces bats. Hillerich & Bradsby remains an independent business and continues to manufacture bats as an exclusive supplier for Wilson. The company also operates [[Louisville Slugger Museum and Factory]], an attraction in downtown Louisville, Kentucky which showcases the story of Louisville Slugger baseball bats in baseball and in American history.
====P72 baseball bat====
The P72 model Louisville Slugger bat was created in 1954 (while the brand was still under the ownership of Hillerich & Bradsby) for career minor leaguer [https://www.baseball-reference.com/register/player.fcgi?id=pinkha001les Les Pinkham], and became one of baseball's most popular bats. Baseball Hall of Famers [[Cal Ripken Jr.]] and [[Robin Yount]] are among the players who used the P72 over the years. [[New York Yankees|New York Yankee]] star [[Derek Jeter]] used the P72 for every at bat in his 20 MLB seasons, with over 12,500 plate appearances and 3,749 P72 models ordered.
On September 25, 2014, in honor of Jeter's impending retirement, the P72 designation was retired, and the bat was renamed the DJ2 (Jeter wore #2).<ref>{{cite web|url=https://www.mlb.com/news/louisville-slugger-retires-p72-bat-model-in-honor-of-derek-jeter/c-96195366|title=Louisville Slugger® retires P72 bat model in honor of Derek Jeter|website=[[MLB.com]] }}</ref> Descendants of Les Pinkam will still be allowed to get the bat with its P72 designation. In addition to retiring the P72 model number, Louisville Slugger also promised to give the final 72 P72 bats produced to Jeter to raise funds for his [[Turn 2 Foundation]].
==Sponsorships==
===American football===
Wilson has been the official game ball supplier of the [[National Football League|NFL]] and [[Canadian Football League|CFL]] since 1941 and 1995, respectively,<ref>{{cite press release| url=https://www.cfl.ca/2018/03/19/cfl-roll-new-ball-2018-season/| title=CFL To Roll Out New Ball For 2018 Season| publisher=Canadian Football League| date=March 19, 2018}}</ref> and the now defunct [[United Football League (2009)|UFL]] and [[Alliance of American Football|AAF]]; in addition, the company also makes footballs for college and high school levels of play.<ref name="ada">{{cite news |last1=Bhasin |first1=Kim |title=Inside Wilson's Football Factory, Where NFL History Is Made |url=https://www.bloomberg.com/features/2024-wilson-football-factory/ |access-date=6 December 2024 |work=[[Bloomberg Businessweek]] |date=5 December 2024 |language=en}}</ref>
===Baseball===
Wilson makes a variety of baseball gloves for several different patterns. Wilson has three main series of baseball gloves, the A2K, the A2000, and the A1000, as well as many other models for younger children. The A2K is made from Wilson's Pro Stock Select leather, which is made from triple sorting their famous pro stock leather. A stock A2K (Pro Stock select leather) retails for US$399. The A2000, made from Wilson's Pro Stock leather, is the oldest glove series Wilson offers. The A2000 retails for US$299. The A1000 is made from Wilson's top-shelf leather and retails US$149. Some of Wilson's most famous patterns include the datdude, 1786, Dp15, 1787, 1776, 1788, 1799, 2800, M1, 1791 Pudge, and many others.
===Basketball===
Wilson has been the official ball supplier for many [[FIBA]] competitions,<ref>{{cite press release|url=http://www.amersports.com/newsroom/archive/news-article/2015/06/09/wilson-to-provide-the-official-game-ball-for-fiba |title=Wilson to provide the Official Game Ball for FIBA |publisher=[[Amer Sports]] |date=June 9, 2015 |access-date=August 17, 2015}}</ref> the [[National Basketball Association|NBA]], the [[Women's National Basketball Association|WNBA]], the [[College basketball|NCAA basketball championship tournaments]],<ref>[https://www.ncaa.com/news/basketball-men/article/2018-04-17/wilson-sporting-goods-ncaa-extend-basketball-partnership Wilson, NCAA extend basketball partnership through 2020-21] on NCAA, Apr 23, 2018</ref> the [[Canadian Elite Basketball League|CEBL]], the [[Basketball Africa League|BAL]], and many others.
In May 2024, [[Caitlin Clark]] signed a multiyear contract with Wilson, the official basketball supplier for [[WNBA]] at the time.<ref name="WilsonPR">{{cite press release |first=Vinciane |last=Ngomsi |title=Caitlin Clark & Wilson Team Up in Full-Circle Moment for Fever Rookie |url=https://boardroom.tv/caitlin-clark-wilson-basketball-ambassador/|work=Boardroom |date=May 21, 2024}}</ref> Clark was designated a brand ambassador for the company and creative director for her basketball collections scheduled to be released throughout 2024.<ref name="WilsonCNN">{{cite news|first=Jordan |last=Valinsky |title=Caitlin Clark just did something no athlete has done since Michael Jordan |url=https://www.cnn.com/2024/05/21/business/caitlin-clark-wilson-basketball-deal/index.html |publisher=[[CNN]] |date=May 21, 2024 |access-date=May 26, 2024}}</ref> Clark was the first athlete to create and release a signature Wilson basketball collection since [[Michael Jordan]] released his with the company in the 1980s and was the first-ever female athlete to have a signature collection with Wilson.<ref name="WilsonPR" /><ref>{{cite news |first=Tyler |last=Conway |title=Caitlin Clark Lands Wilson Contract; 1st Athlete Since Michael Jordan with Collection |url=https://bleacherreport.com/articles/10121863-caitlin-clark-lands-wilson-contract-1st-athlete-since-michael-jordan-with-collection |work=[[The Bleacher Report]] |date=May 21, 2024 |access-date=May 26, 2024}}</ref>
===Golf===
{{Main|Wilson Staff}}
'''Wilson Staff''' is the [[golf]] division of Wilson Sporting Goods. The company designs and manufactures a full range of [[golf equipment]], accessories and clothing using the Wilson Staff, ProStaff and Ultra [[brand]]s.
Many of the world's top [[professional golfer]]s have used Wilson equipment including [[Nick Faldo]], [[Arnold Palmer]] and [[Ben Crenshaw]]; the latter two of whom used Wilson 8802 putters. Crenshaw's even received the moniker ''Little Ben'' due to his proficiency with it{{Citation needed|date=July 2014}}. Current Wilson Staff players include [[The Open Championship|British Open]] and [[PGA Championship]] champion [[Pádraig Harrington]].
===Soccer===
Wilson has been the official ball supplier for [[College soccer in the United States|NCAA soccer]].<ref>[https://www.ncaa.com/news/soccer-men/article/2018-02-20/ncaa-and-wilson-sporting-goods-extend-partnership-college-soccer NCAA, Wilson extend soccer partnership through 2021] NCAA, February 21, 2018, Willson Also Makes Referee Jersey For [[Liga MX]]</ref>
===Tennis===
[[File:Roger Federer (26 June 2009, Wimbledon) 2 (crop-2).jpg|thumb|[[Roger Federer]] used Wilson racquets in the [[2009 Wimbledon Championships – Men's Singles|2009 Wimbledon Championship]]]]
Wilson is a major manufacturer of tennis [[Racket (sports equipment)|rackets]]. The original [[kevlar]] [[Wilson ProStaff Original 6.0|Pro Staff]] model racket, known for its use by [[Pete Sampras]], was heavy (more than 350g strung) and small-headed (85 sq. in.); Roger Federer also used the same racket model. In 2015, he used the Pro Staff RF97 Autograph model that is heavy (340 g/12 oz unstrung) and larger (97 sq. in.). Jim Courier and Stefan Edberg also used the Pro Staff Original, Edberg later switching to the Pro Staff Classic in 1991, which was the same racket (85 sq. in. with slightly rounded frame edges) but with different paint work. In late 2009, Wilson unveiled their latest line of rackets, codenamed 20x, which they would later rename BLX. This line directly replaces their previous K-Factor series with all new technologies.<ref>{{usurped|1=[https://web.archive.org/web/20191030112445/https://cuzgeek.com/best-badminton-rackets/ Latest Wilson Rackets - CuzGeek]}}</ref> Also, many pros use custom-made rackets that perform differently from the mass-produced versions, as highlighted in a 2013 class-action lawsuit which address the complaint detailing that "Wilson Sporting Goods falsely claimed that Federer used its Six.One Tour BLX racket when he won the 2010 Stockholm Open and Wilson’s Pro Staff Six.One 90 racket when he won a Grand Slam event."<ref>{{Cite web |last=Mirando |first=Sarah |date=2013-03-12 |title=Wilson Federer Tennis Racket Class Action Lawsuit |url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/wilson-federer-tennis-racket-class-action-lawsuit/ |access-date=2025-06-22 |website=Top Class Actions |language=en}}</ref>
'''Models of Wilson's tennis balls'''
{| class="wikitable" style="text-align: center;"
|-
| [[File: Wilson 1 US Open Tennis ball.jpg |115px]]
| [[File: Wilson tennis ball.jpg |115px]]
| [[File: Wilson US Open3 front.jpg|115px]]
| [[File:Wilson 100 Tennis Ball on Concrete (cropped).jpg|115px]]
|-
| Wilson US Open 1 ball
| Wilson 2 ball
| Wilson US Open 3 ball
| Wilson 100 Ball
|}[[File:Wilson Sporting Goods orange tennis bagA.jpg | thumb | right | Wilson Sporting Goods orange tennis bag]]
Aside from tennis rackets, the Wilson sporting goods company also makes [[tennis balls]] (including the official balls of the [[US Open (tennis)|US Open]] and starting in 2020, the [[French Open]] major championships), shoes, balls, strings, clothes, and racquet bags.<ref>{{cite web| url=http://www.wilson.com/en-us/tennis/| title=Wilson Tennis Rackets, Equipment and Accessories| website=Wilson}}</ref>
===Volleyball===
Wilson is the official ball supplier of the [[Association of Volleyball Professionals|AVP]]. In 2021, Wilson developed a brand partnership with [[Crossnet]].{{citation needed|date=January 2024}}
==In popular culture==
A Wilson [[volleyball (ball)|volleyball]] "co-starred" alongside [[Tom Hanks]] in the film ''[[Cast Away]]''. Hanks' character named the ball, with a smiling face drawn from a bloody handprint, which he became deeply attached to, "Wilson" in the film. After the success of the film, Wilson Sporting Goods actually created and marketed [[special edition]] volleyballs with Wilson's "face" printed on.<ref>Price, Annie. [http://www.express.co.uk/celebrity-news/556530/Tom-Hanks-reunited-Wilson-Castaway Tom Hanks is emotionally reunited with his beloved Wilson from Castaway] ''[[Daily Express]]'', London, 6 February 2015.</ref>
==See also==
{{Portal|Companies}}
*[[Ripper (racquet)]]
==References==
{{Reflist|2}}
==External links==
{{Commons category}}
* {{Official website}}
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{{Wilson Sporting Goods}}
{{Amer Sports}}
{{Sports equipment brands}}
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[[
[[Category:1913 establishments in Illinois]]
[[Category:1989 mergers and acquisitions]]
[[Category:Manufacturing companies based in Chicago]]
[[Category:Manufacturing companies established in 1913]]
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