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{{Short description|Former online retailer and delivery service}}
'''Kozmo.com''' was a [[venture-capital]]-driven online company that promised free one-hour delivery of anything from [[DVD]]s to [[Starbucks]] coffee. It was founded by young investment bankers [[Joseph Park]] and [[Yong Kang]] in [[March]] [[1998]] in [[New York, New York|New York City]]. The company is often referred to as an example of the [[dot-com]] excess.
{{Infobox company
|name = Kozmo.com
|logo = File:Kozmo.com logo.png
|foundation = 1998
|defunct = 2001
|fate = Liquidation
|___location = [[New York City]], [[United States]]
|key_people = Joseph Park<br>Yong Kang
|num_employees =
|industry = [[Retail]]
|products = [[Online store]], delivery service
|revenue =
|homepage =
}}
 
'''Kozmo.com''' was a [[venture-capital|venture capital]]–funded online company that promised free one-hour delivery of "videos, games, DVDs, music, mags, books, food, basics and more"<ref>{{cite web
Kozmo promoted an incredible business model; it promised to deliver small goods free of charge. The company raised about $280 million, including $60 million from [[Amazon.com]]. The business model was heavily criticized by business analysts, who pointed out that one-hour point-to-point delivery of small objects is extremely expensive and there was no way Kozmo could make a profit as long as it refused to charge delivery fees.
|url=http://kozmo.com
Not surprisingly, the company failed soon after the collapse of the dot-com bubble, laying off its staff of 1,100 employees and shutting down in [[April]] [[2001]].
|title=Kozmo.com Splash page
|publisher=Kozmo.com
|archiveurl=https://web.archive.org/web/20000408214847/http://www.kozmo.com/
|archivedate=2000-04-08
|accessdate=2010-07-10
|url-status=dead
}}</ref> and [[Starbucks]] coffee in several major cities in the [[United States]]. It was founded in March 1998 by young investment bankers [[Joseph Park (businessman)|Joseph Park]] and Yong Kang in [[New York, New York|New York City]], and was out of business by April 2001. The company is often cited as an example of the [[dot-com bubble]].<ref>{{cite magazine
| first = Eric
| last=Wahlgren
| title =Legacies of the Dot-Com Revolution
| magazine =[[Business Week]]
| date =March 20, 2001
| url =http://www.businessweek.com/careers/content/mar2001/ca20010320_628.htm
| archive-url =https://web.archive.org/web/20010405145212/http://www.businessweek.com/careers/content/mar2001/ca20010320_628.htm
| url-status =dead
| archive-date =April 5, 2001
| accessdate = 2007-07-17 }}</ref> In January 2013, the brand was bought by Yummy.com and announced that they would relaunch soon. In March 2018, Kozmo was relaunched as a [[warehouse club]].<ref>{{cite web|url=https://www.digitalcommerce360.com/2018/03/23/kozmo-com-returns-as-a-warehouse-club/|title=Online grocery pioneer Kozmo.com returns as a warehouse club|last=Melton|first=James|date=March 23, 2018|website=|accessdate=2018-04-05}}</ref> The Kozmo.com website is offline as of July 2023.
 
==Model==
As of [[February]] [[2000]], it operated in [[San Francisco]], [[Seattle]], [[Boston]], [[New York]], [[Washington DC|Washington]], [[San Diego]] and [[Los Angeles, California|Los Angeles]]. Its headquarters were located in New York City. It entered a five-year co-marketing agreement with [[Starbucks]] in February 2000, in which it agreed to pay Starbucks $150 million to promote its services inside the company's coffee shops. Kozmo.com ended its deal in March 2001 after paying out $15 million.
Kozmo had a business model built around the delivery of small purchased goods within an hour by bicycle, car, truck, or public transportation for no delivery fee.<ref name=Wu/> The model was criticized by some business analysts, who said that one-hour point-to-point delivery of small objects is extremely expensive and were skeptical that Kozmo could make a profit as long as it refused to charge delivery fees.<ref name=Forbes>{{cite magazine
|title=Kozmo.com Pedaling To The Precipice?
|magazine=[[Forbes]]
|first=Davide
|last=Dukcevich
|date=June 22, 2000
|url=https://www.forbes.com/2000/06/22/mu3.html
|accessdate=2010-04-16
}}</ref> The company countered in part that, in their target markets, savings due to not needing to rent space for retail stores would exceed delivery costs.
 
==History==
Although Kozmo filed an [[Initial public offering|IPO]] with [[Credit Suisse First Boston]], it never went public.
Kozmo.com's headquarters was in New York City. According to documents filed with the [[Securities and Exchange Commission]], in 1999 the company had revenue of $3.5 million, with a resulting net loss of $26.3 million.<ref name=SEC>{{cite web
| title =Kozmo Com Inc SEC filing · S-1 · On 3/20/00
| publisher =SECInfo.com
| date =March 20, 2000
| url =http://www.secinfo.com/dRqWm.5c8t.htm
| accessdate =2008-01-07 }}</ref> The company had raised probably about $250 million, including $28 million from a group of investors in 1999 which included [[Flatiron Partners|Flatiron]], [[Oak Investment Partners|Oak]] and [[Chase Capital Partners|Chase]]<ref>[http://findarticles.com/p/articles/mi_m0EIN/is_1999_Oct_13/ai_56252091/pg_1 "Kozmo.com Receives $28 Million from Flatiron, Oak Investment, Chase Capital and Others"]. [[Business Wire]], Press Release. October 13, 1999. Retrieved 2010-03-11.</ref> and $60 million from [[Amazon.com]] in 2000.<ref>{{cite web
|title = Press Release: Amazon.com Announces Investment...
|last = Greenspan
|first = Sharon
|publisher = [[Amazon.com]]
|date = March 20, 2000
|url = http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle_Print&ID=81108&highlight=%20press%20release
|accessdate = 2007-07-17
|archive-url = https://web.archive.org/web/20171103154104/http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle_Print&ID=81108&highlight=%20press%20release
|archive-date = November 3, 2017
|url-status = dead
}}</ref> It had entered a five-year co-marketing agreement with [[Starbucks]] in February 2000, in which it agreed to pay Starbucks $150 million (${{Format price|{{Inflation|index=US-GDP|value=150000000|start_year=2000}}}} in {{Inflation/year|US-GDP}}) to promote its services inside the company's coffee shops.<ref>{{cite web
|url=http://news.cnet.com/2100-1017-236857.html
|title=Kozmo.com sees more sales in Starbucks deal
|first= Joe
|last=Wilcox
|publisher=[[News.com]]
|date=February 14, 2000
|accessdate=April 16, 2010
}}</ref> This included up to 500 Starbucks locations to host drop-boxes in-store for video returns.<ref>{{cite web|url=http://www.bizjournals.com/seattle/stories/2000/02/14/daily1.html|title=Kozmo.com will pay Starbucks $150M|last=|first=|date=February 14, 2000|website=|accessdate=April 29, 2015}}</ref> Kozmo.com ended its deal in March 2001 after paying out $15 million (~${{Format price|{{Inflation|index=US-GDP|value=15000000|start_year=2001}}}} in {{Inflation/year|US-GDP}}). In July 2000, at the height of its business, the company operated in [[Atlanta]], [[Chicago]], [[Houston]], [[San Francisco]], [[Seattle]], [[Portland, Oregon|Portland]], [[Boston]], [[New York City|New York]], [[Washington, D.C.]], [[San Diego]], and [[Los Angeles, California|Los Angeles]].<ref name=Wu>{{cite web
|first=John C.
|last=Wu
|title=Anatomy of a Dot-Com
|publisher=Supply Chain Management Review
|date=November 1, 2001
|url=http://www.scmr.com/article/CA184173.html
|archiveurl=https://web.archive.org/web/20040821125230/http://www.manufacturing.net/scm/index.asp?layout=articleWebzine&articleid=CA184173
|archivedate=August 21, 2004
|accessdate=2007-07-17
|url-status=dead
}}</ref> Kozmo filed an [[Initial public offering|IPO]] with [[Credit Suisse First Boston]], but never went public.<ref>Sandoval, Greg (February 29, 2000). [http://news.cnet.com/2100-1017-237445.html "Kozmo may deliver itself to the public"]. ''[[News.com]]''. Retrieved 2010-04-16.</ref>
 
The company was the subject of an April 2000 report by [[MSNBC.com]] reporters [[Brock N. Meeks]] and Elliot Zaret claiming that Kozmo was [[redlining]] sections of the cities it served that were populated primarily by [[African American]]s. Kozmo denied that race played any part in its decision on what zip codes to deliver to, saying it chose market areas based primarily on Internet penetration rates.<ref name=MSNBC>{{cite web
The documentary film ''[[e-Dreams]]'' ([[2001]]) portrays the fate of the company.
|url=http://www.msnbc.com/news/373212.asp
|archiveurl=https://web.archive.org/web/20001217050000/http://www.msnbc.com/news/373212.asp?cp1=1
|archivedate=December 17, 2000
|title=Kozmo's digital dividing lines
|author=Zaret, Eliot
|author2=Meeks, Brock
|publisher=MSNBC.com
|date=April 11, 2000
|accessdate=2010-03-11
|url-status=dead
}}</ref><!-- now redundant<ref name=CNET>{{cite web
| title =Kozmo delivering 'consumer racism'?
| author = Eliot Zaret
| publisher =ZDNET News
| date =April 11, 2000
| url =http://news.zdnet.com/2100-9595_22-502252.html
| archive-url =https://web.archive.org/web/20071215123930/http://news.zdnet.com/2100-9595_22-502252.html
| url-status =dead
| archive-date =December 15, 2007
| accessdate = 2007-07-17 }}</ref> --> The Equal Rights Center (ERC), the [[Washington, D.C.|Washington, DC]]–based civil rights group referenced in the article, pursued the company about the allegations. Later in the year, the ERC announced a joint initiative with Kozmo and stated that "Kozmo's initial service area was not motivated by racial discrimination," and Kozmo committed $125,000 toward increased Internet availability for underserved communities.<ref>{{cite web
|url = http://www.thefreelibrary.com/Kozmo.com+and+Equal+Rights+Center+Announce+Initiative+to+Bridge+the...-a067584214
|title = Kozmo.com and Equal Rights Center Announce Initiative to Bridge the Digital Divide
|publisher = Business Wire
|date = December 5, 2000
|accessdate = 2010-03-11
|archive-date = 2012-10-18
|archive-url = https://web.archive.org/web/20121018052823/http://www.thefreelibrary.com/Kozmo.com+and+Equal+Rights+Center+Announce+Initiative+to+Bridge+the...-a067584214
|url-status = dead
}}</ref>
 
While popular with college students and young professionals,<ref>{{cite news
In [[2005]], former [[CTO]] [[Chris Siragusa]] launched a similar service focused on a small area of lower Manhattan specializing in the delivery of movies and products catering to new parents called [[MaxDelivery]].
| last = Casselman
| first= Ben
| title =Kozmo.com Website Goes Out of Business
| newspaper =[[Columbia Spectator]]
| date =April 17, 2001
| url =http://eyedev.columbiaspectator.com/2001/04/17/kozmocom-website-goes-out-business
| archiveurl = https://web.archive.org/web/20110708175851/http://eyedev.columbiaspectator.com/2001/04/17/kozmocom-website-goes-out-business
| archivedate = 2011-07-08
| url-status = dead
| accessdate = 2007-07-17 }}</ref> the company failed soon after the burst of the [[dot-com bubble]], laying off its staff of 1,100 employees and shutting down in April 2001.<ref>Sandoval, Greg (April 11, 2001). [http://news.cnet.com/2100-1017-255710.html "Kozmo to shut down, lay off 1,100"]. ''[[News.com]]''. Retrieved 2010-04-16.</ref><ref>{{cite web|url=http://www.hive4media.com/news/html/industry_article.cfm?article_id=1068|archiveurl=https://web.archive.org/web/20010420072207/http://www.hive4media.com/news/html/industry_article.cfm?article_id=1068|title=Kozmo.com Ceases Operations, Fires Entire 1,100-Person Staf|website=[[hive4media.com]]|archivedate=April 20, 2001|date=April 12, 2001|accessdate=September 23, 2019|url-status=live}}</ref> Employees at many of the company's 18 locations found out about the shutdown only after arriving to work their scheduled shifts and finding the doors locked. Those locations, as well as their Memphis distribution center, were soon liquidated by a veteran entertainment wholesaler from Florida.{{citation needed|date=November 2012}}<!-- all uncited sentences -->
 
== See also Post-Kozmo==
The documentary film ''[[e-Dreams]]'', released in June [[2001 in film|2001]], depicts the growth and fate of the company.
In April 2005, former [[Chief technical officer|CTO]] Chris Siragusa launched ''MaxDelivery'', a Kozmo-like service in downtown [[Manhattan]] specializing in the delivery of food, wine, DVDs and essentials, and is still in business as of November, 2018.<ref>Cantrell, Amanda (September 14, 2005) [https://money.cnn.com/2005/09/14/technology/kozmo_redux/index.htm "Rebirth of Kozmo.com, kind of"]. [[CNN]], ''[http://CNNMoney.com CNNMoney.com]''. Retrieved 2010-04-16.</ref><ref>{{cite magazine |archiveurl=https://web.archive.org/web/20121105102343/http://www.wired.com/techbiz/media/news/2005/07/68160 |last=Metz |first=Rachel |date=July 13, 2005 |url=https://www.wired.com/techbiz/media/news/2005/07/68160 |title=Diapers Revive Dead Dot-Com |magazine=Wired |archivedate=2012-11-05 |accessdate=2016-12-16 |url-status=bot: unknown }}</ref>
 
[[Joseph Park (businessman)|Joseph Park]], former co-founder and CEO, went on to co-found [[Askville]] in 2006, which is now part of [[Amazon.com]]. Park left Amazon.com in June 2009 to become president of [[BibleGateway.com]], which is owned by [[Zondervan]], a Christian publisher that is a unit of [[HarperCollins]] (which is owned by [[News Corp (2013–present)|News Corp.]]).<ref>{{cite web
* [[dot-com]]
| title =Kozmo.com founder Park leaves Amazon for Bible Gateway
| first =Eric | last =Engleman
| publisher =TechFlash
| date= September 29, 2009
| url =http://www.techflash.com/seattle/2009/09/former_kozmocom_ceo_park_leaves_amazon_askville_for_biblegateway.html
| accessdate =2010-04-28 }}</ref>
 
Yong Kang, former co-founder, returned to Wall Street, and as of June 2008 listed his occupation as investment banking at [[Lehman Brothers]] (now [[Barclays Capital]]).<ref>{{cite web|title=Where are they now: Kozmo.com |first=Mark |last=Henricks |publisher=The Industry Standard |date=May 29, 2008 |url=http://www.thestandard.com/news/2008/05/29/where-are-they-now-kozmo-com |archiveurl=https://web.archive.org/web/20080601045303/http://www.thestandard.com/news/2008/05/29/where-are-they-now-kozmo-com |archivedate=June 1, 2008 |url-status=dead }}</ref>
 
Some grocery-store delivery chains offering online ordering with same-day delivery survived the dot-com bust, and in the 2010s various competing [[same-day delivery]] services started in larger U.S. cities.
 
== See also ==
* [[Dot-com company]]
* [[FreshDirect]]
* [[Webvan]] online grocer
* [[Urbanfetch]]
* [[Askville]]
<!-- * [[bezrindas.lv]] -->
 
==References==
{{reflist|2}}
 
==External links==
* [https://web.archive.org/web/*/http://www.kozmo.com/ Archived versions of kozmo.com] at the [[Internet Archive]] (Original Kozmo.com site predates June 1, 2001).
 
{{Dot-com Bubble}}
== External links ==
* [http://web.archive.org/web/*/http://www.kozmo.com/ Archived versions of kozmo.com] at the [[Internet Archive]] (to see the website, look for archives dated before June 1, 2001).
* [http://www.manufacturing.net/scm/index.asp?layout=articleWebzine&articleid=CA184173 Anatomy of a Dot-Com]''Supply Chain Management Review'', [[November 1]], [[2001]] (Great article by John Wu, who was the VP of Logistics at Kozmo)
* [http://news.com.com/2100-1017-255710.html Kozmo to shut down, lay off 1,100] ''News.com'', [[April 11]], [[2001]]
* [http://news.com.com/2100-1017-237445.html?tag=bplst Kozmo may deliver itself to the public February 29, 2000] ''News.com'', a scoop article that disclosed Kozmo's IPO plan.
* [http://news.com.com/2100-1017-236857.html Kozmo.com sees more sales in Starbucks deal] ''News.com'', [[February 14]], [[2000]]
* [http://www.wired.com/news/ebiz/0,1272,68160,00.html?tw=wn_tophead_7 ''Diapers Revive Dead Dot-Com''], [[Wired]], [[July 13]], [[2005]]
 
{{DEFAULTSORT:Kozmo.Com}}
[[Category:Online retail companies of the United States]]
[[Category:InternetRetail companies ofestablished thein United States1998]]
[[Category:Internet properties established in 1998]]
[[Category:Retail companies disestablished in 2001]]
[[Category:Internet properties disestablished in 2001]]
[[Category:Defunct retail companies of the United States]]
[[Category:Dot-comOnline retailers of the United States]]
[[Category:Companies based in New York City]]
[[Category:Defunct online companies of the United States]]
[[Category:Dot-com bubble]]