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{{Short description|Canadian automobile designer}}
{{Infobox person
| image = IAF NYC Panel Opening 2024 219.png
| caption = Ramnarace at the 2024 [[Independent Art Fair]] opening reception at Spring Studios in New York City.
| alma_mater = [[Cleveland Institute of Art]]
| occupation = [[Industrial Designer]] • Consumer Strategist
| known_for = [[Ford Mustang]]<br>[[Cuisinart]]<br>[[Aston Martin]] Project Vantage Concept<br>[[Ford Motor Company|Ford]] 24.7 <ref>{{Cite web | title=Why Ford's 24.7 Concepts Were So Ahead Of Their Time (For Better Or Worse) | url=https://www.slashgear.com/1497906/why-fords-247-concepts-were-ahead-of-their-time/ | access-date=2025-08-14 | website=www.slashgear.com}}</ref><br> Savora<ref>{{Cite web | title=International Home + Housewares Show 2013: Savora, Q+A with Sid Ramnarace - Core77 | url=https://www.core77.com/posts/24545/international-home-housewares-show-2013-savora-qa-with-sid-ramnarace-24545 | access-date=2025-08-14 | website=www.core77.com}}</ref> <br> Videri<ref>{{Cite web | title=OUTFRONT Media Partners With Videri To Introduce New Digital Display Platform | url=https://www.prnewswire.com/news-releases/outfront-media-partners-with-videri-to-introduce-new-digital-display-platform-300005955.html | access-date=2025-08-14 | website=www.prnewswire.com}}</ref>
}}
'''Sid Ramnarace''' is a [[Canadians|Canadian]]-born [[Americans|American]] designer,<ref name="Core77">{{cite web|url=http://www.core77.com/blog/international_home_housewares_show/international_home_housewares_show_2013_savora_qa_with_sid_ramnarace_24545.asp |title=International Home + Housewares Show 2013: Savora: Q+A, with Sid Ramnarace |work=Core77|accessdate=15 May 2013}}</ref> and consumer [[strategist]] who has worked with the [[Ford Motor Company]], in [[Dearborn, Michigan|Dearborn]], Michigan, United States, and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.<ref name="Design Spotter">{{cite web|url=http://www.designspotter.com/product/2009/07/Ramnarace-Gilles-Cufflinks.html?r=1857565028|title=Ramnarace Gilles Cufflinks=Design Spotter|accessdate=26 January 2009}}</ref><ref name="1000 Product Designs">{{cite web|url=http://www.idsa.org/1000-product-designs|title=1000 Product Designs: Form, Function and Technology from Around the World - Eric Chan}}</ref>
==Background==
== External links ==▼
At the age of 12, he submitted letters to [[Chuck Jordan (automobile designer)|Chuck Jordan]] at [[General Motors]] and [[Jack Telnack]] at [[Ford Motor Company|Ford]] in the hope of receiving advice on landing a job as an automobile designer.<ref name="Car Design News">{{cite web |url=http://cardesignnews.com/articles/news/2002/05/ford-renews-design-links-with-the-cleveland-institute-of-art|title=Ford renews design links with The Cleveland Institute of Art |work=Car Design News|accessdate=2 May 2002}}</ref> Based on the reply from those letters, Ramnarace subsequently enrolled at the prestigious [[Brooklyn Technical High School]], majoring in Industrial Design.<ref>{{Cite web | title=317A3568 {{!}} Mr. Sid Ramnarace '90 speaking to the Industrial … {{!}} Flickr | url=https://www.flickr.com/photos/36063280@N02/22881303919/in/photostream/ | access-date=2025-08-14 | website=www.flickr.com}}</ref> He went on to study at the [[Cleveland Institute of Art]], where he graduated with a degree in industrial design, studying under design pioneer, [[Viktor Schreckengost]].
==Career==
===Automotive and Transportation===
After a brief stint at [[General Motors]] as a contract designer, Ramnarace began at [[Ford Motor Company|Ford]] working at Ford's Global Design Center and developed textiles, color and trim for the [[Ford Explorer]], [[Ford Prodigy]]<ref name="EV World">{{cite web|url=http://www.evworld.com/article.cfm?storyid=111 |title=Prodigy Points Way To Ford's Future |work=EV World|accessdate=16 March 2008}}</ref> and 24.7 show car concepts,<ref name="Car Design News 2">{{cite web|url=http://archive.cardesignnews.com/events/detroit2000/features/ford24-7designreview.html|title=Ford 24-7 Design Review|work=Car Design News|accessdate=18 May 2007|url-status=dead |archiveurl=https://web.archive.org/web/20070127235904/http://archive.cardesignnews.com/events/detroit2000/features/ford24-7designreview.html |archivedate=27 January 2007}}</ref> where he worked under VP of Design [[J Mays]] and Chief Designer [[Laurens van den Acker]].
He has contributed to automobile interiors and exteriors including the [[Ford Edge]] and [[Lincoln MKX]], [[Ford Flex]], [[Ford Thunderbird]]<ref name="Car and Driver">{{cite web|url=http://www.caranddriver.com/columns/john-phillips-capturing-the-allure-of-ginger-column
|title=John Phillips: Capturing the Allure of Ginger |work=Car and Driver|accessdate=15 August 2014}}</ref> and most notably, the 5th generation [[Ford Mustang]] which was cited as one of the most iconic cars of the last 20 years.<ref name="NYTimes">{{cite web|url=http://images.businessweek.com/ss/09/05/0521_iconic_car_designs/21.htm|archive-url=https://web.archive.org/web/20090527084803/http://images.businessweek.com/ss/09/05/0521_iconic_car_designs/21.htm|url-status=dead|archive-date=May 27, 2009|title=25 Most Iconic Cars of the Past 20 Years |work=Businessweek|accessdate=16 February 2010}}</ref>
===IoT and Media Technology===
[[Category:Canadian designers|Ramnarace, Sid]]▼
[[File:New York City Metropolitan Transit Installation Grand Central Videri 2019 219.png|thumb|300 px|New York City Metropolitan Transit Installation at [[Grand Central–42nd Street station]] Subway Station in 2019]]
[[Category:Living people|Ramnarace, Sid]]▼
In 2019, Ramnarace became EVP at Videri, an early-stage [[Internet of things|IoT]] and media technology firm, responsible for the development and implementation of addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure. Through a partnership with the [[New York City Transit Authority|New York Transit Authority]] and [[Outfront Media]], the firm implemented a strategic deployment of its ON Smart Media platform,<ref>{{Cite web | title=OUTFRONT Media Rolls Out On Smart Media Platform at TurnStyle Columbus Circle | url=https://www.prnewswire.com/news-releases/outfront-media-rolls-out-on-smart-media-platform-at-turnstyle-columbus-circle-300254397.html | access-date=2025-08-14 | website=www.prnewswire.com}}</ref> throughout the [[New York City Subway]] system and subsequently to stadiums<ref>{{Cite web | title=Red Bull Mediahouse | url=https://www.redbullmediahouse.com/en/about-us#:~:text=Red%20Bull%20Media%20House%20is,films%20from%20around%20the%20world. | archive-url=https://web.archive.org/web/20211006091412/https://www.redbullmediahouse.com/en/about-us | access-date=2025-08-14 | archive-date=2021-10-06}}</ref> retail environments<ref>{{Cite web | title=Videri. – We bring easy to digital. | url=https://videri.com/#:~:text=%E2%80%9CVideri%20now%20gives%20us%20the,Director%2C%20Marketing%20Culture%20and%20Learning | access-date=2025-08-14 | website=videri.com}}</ref> and public spaces around the world.<ref>{{Cite web | title=Videri News & Media {{!}} Digital Signage Today | url=https://www.digitalsignagetoday.com/companies/media/videri/ | access-date=2025-08-14 | website=www.digitalsignagetoday.com}}</ref><ref>https://fox2now.com/business/press-releases/ein-presswire/668495439/lago-innovation-fund-expands-its-reach-in-b2b-technology-space-with-20mm-in-growth-capital-for-videri/</ref>
===Consumer Goods===
▲[[pl:Sid Ramnarace]]
[[File:International Housewares Association TradePanel 2015 219.png|thumb|300 px|[[International Housewares Association]] Trade Panel 2015]]
In 2021, following the acquisition of [[Conair Corporation]] by the New York-based private equity firm, [[American Securities]],<ref>{{Cite web | title=American Securities to Buy Hair-Dryer, Appliance Maker Conair | url=https://www.wsj.com/articles/american-securities-to-buy-hair-dryer-appliance-maker-conair-11615579456 | archive-url=https://web.archive.org/web/20210312220112/https://www.wsj.com/articles/american-securities-to-buy-hair-dryer-appliance-maker-conair-11615579456 | access-date=2025-08-14 | archive-date=2021-03-12}}</ref> Ramnarace joined to lead a brand and product revitalization for [[Cuisinart]].
Partnering with international product development and innovation firms,<ref>{{Cite web | title=Innovation & Experience Design Case Studies — Jonathan Morgan | url=https://www.expstrategist.com/experience-innovation-projects | access-date=2025-08-14 | website=www.expstrategist.com}}</ref> [[Harman International|Harman]],<ref>{{Cite web | title=Strategic Branding & Design Agency {{!}} Huemen Design | url=https://www.huemendesign.com/index.html#work | access-date=2025-08-14 | website=www.huemendesign.com}}</ref> [[Karim Rashid|Karim Rashid, Inc.]] alumnus, Steve Cozzolino,<ref>{{Cite web | title=IDSA Designer Spotlight Interview — Cozzolino Studio | url=https://www.cozzolinostudio.com/news/2023/12/5/idsa-designer-spotlight-interview | access-date=2025-08-14 | website=www.cozzolinostudio.com}}</ref> Ramnarace launched the One Cuisinart Strategy to promote the brand globally.<ref>{{Cite web | title=Lapine Acquired by adm Group | url=https://members.asicentral.com/news/newsletters/promogram/may-2022/lapine-acquired-by-adm-group/ | access-date=2025-08-14 | website=members.asicentral.com}}</ref><ref>{{Cite web | title=Conair {{!}} Company {{!}} American Securities | url=https://www.american-securities.com/en/companies/conair | access-date=2025-08-14 | website=www.american-securities.com}}</ref> Ramnarace worked extensively with members of the [[Chinese Manufacturers' Association of Hong Kong|CMA]] in Asia to promote trade, focusing on emerging technologies and manufacturing expertise.<ref>{{Cite web | title=Cuisinart Launches Soho Collection to Make Mornings Easier | url=https://www.prnewswire.com/news-releases/cuisinart-launches-soho-collection-to-make-mornings-easier-302215971.html | access-date=2025-08-14 | website=www.prnewswire.com}}</ref><ref>{{Cite web | title=Cuisinart Introduces Limited-Edition Caskata™ Collection | url=https://www.prnewswire.com/news-releases/cuisinart-introduces-limited-edition-caskata-collection-301904001.html | access-date=2025-08-14 | website=www.prnewswire.com}}</ref><ref>{{Cite web | title=Cuisinart Introduces New Indoor Pizza Oven | url=https://www.prnewswire.com/news-releases/cuisinart-introduces-new-indoor-pizza-oven-301919562.html | access-date=2025-08-14 | website=www.prnewswire.com}}</ref>
In 2022, Ramnarace led an effort with the executive team from [[American Securities]] to engage Berlin-based [[MetaDesign]],<ref>{{Cite web | title=Cuisinart — MetaDesign | url=https://metadesign.com/en/work/cuisinart | access-date=2025-08-14 | website=metadesign.com}}</ref><ref>{{Cite web | title=MetaDesign is Red Dot: Agency of the Year 2022 {{!}} Red Dot Design Award | url=https://www.mynewsdesk.com/red-dot-design-award/pressreleases/metadesign-is-red-dot-agency-of-the-year-2022-3316116 | access-date=2025-08-14 | website=www.mynewsdesk.com}}</ref> part of the [[Publicis Groupe]] in a strategic redesign of the Cuisinart brand experience. Subsequently, agency partners [[Publicis Sapient]]<ref>{{Cite web | title=Archived copy | url=https://www.publicisgroupe.com/sites/default/files/press-releases/2024-02/CP_Resultats_FY2023%20GB.pdf | archive-url=https://web.archive.org/web/20240208064020/https://www.publicisgroupe.com/sites/default/files/press-releases/2024-02/CP_Resultats_FY2023%20GB.pdf | archive-date=2024-02-08}}</ref><ref>{{Cite web | title=Lizzie Calo | url=https://www.lizziecalo.com/cuisinart | access-date=2025-08-14 | website=www.lizziecalo.com}}</ref> were brought in to manage a comprehensive redesign of the brand e-commerce and web experience based on the work done by Ramnarace and MetaDesign.
Ramnarace has also spent time teaching at his alma mater as well as appearing as a guest speaker at the [[University of Michigan]] [[Ross School of Business]] at the MBA in Marketing program.<ref name="YaffeCenter">{{cite web|url=http://www.yaffecenter.org/archives/past_speakers/|title=Past Speakers|work=YaffeCenter|accessdate=15 May 2008|url-status=dead |archiveurl=https://web.archive.org/web/20090107041609/http://www.yaffecenter.org/archives/past_speakers/|archivedate=7 January 2009}}</ref>
==Selected projects==
<gallery widths="200" heights="150">
File:2005 Ford Thunderbird Hardtop front 4.28.18.jpg|Ford Thunderbird (11th Generation)
File:2005 Ford Mustang GT Deluxe Coupe, front right, 07-02-2023.jpg|Ford Mustang (5th Generation)<ref>{{cite journal |last=Lingeman |first=Jake |date=December 9, 2013 |title=Facts and Figures on America's First Pony Car |journal=[[Autoweek]] |page=29}}</ref>
File:2009 Ford Edge Sport NY.jpg|Ford Edge
File:Lincoln MKX -- 11-10-2011.jpg|Lincoln MKX
File:2002-2005 Ford Explorer -- 06-16-2011.jpg|Ford Explorer (3rd Generation)
File:Prodigy sm.jpg|Ford Prodigy Concept
</gallery>
==References==
{{reflist|2}}
* [http://www.core77.com/blog/international_home_housewares_show/international_home_housewares_show_2013_savora_qa_with_sid_ramnarace_24545.asp/ Core 77 Interview with Sid Ramnarace] Q+A with Sid Ramnarace at the International Home and Housewares Show
* [http://www.caranddriver.com/features/automotive-inspired-gift-guide-for-dads-and-grads/ Car and Driver] Car and Driver feature on Ramnarace designs
{{authority control}}
{{DEFAULTSORT:Ramnarace, Sid}}
[[Category:American automobile designers]]
[[Category:Ford designers]]
[[Category:People in the automobile industry]]
[[Category:1973 births]]
[[Category:Canadian jewellery designers]]
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