Tom Novak (professor): Difference between revisions

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{{Short description|American academic}}

Tom Novak is Albert O. Steffey Professor of Marketing and Co-Director of the [[Sloan Center for Internet Retailing]] at the [[University of California, Riverside]], where he joined the faculty in July 2006. Novak's research since 1993 has focused exclusively on Internet and Web based commerce. His current research areas include measuring the online consumer experience ([[flow (psychology) | flow]], consumer control and the design of compelling online environments); online advertising (Web advertising metrics and modeling online advertising exposure); Internet marketing strategy (business models, new paradigms for electronic commerce); and electronic commerce policy (the "[[digital divide]]," privacy, and trust).

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| institution = [[The George Washington University]]

| field = [[Center for the Connected Consumer]]

| alma_mater = [[Oberlin College]]<br>[[University of North Carolina at Chapel Hill|University of North Carolina]]

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'''Thomas P. Novak''' is the Denit Trust Distinguished Scholar and Professor of Marketing at [[The George Washington University School of Business]], where he co-directs the [[Center for the Connected Consumer]]<ref name=ccc>{{cite web|title=Center for the Connected Consumer|url=http://postsocial.gwu.edu}}</ref> and the Connected Consumer Panel.<ref>{{cite web|title=Connected Consumer Panel|url=http://www.postsocial.gwu.edu/#!join/cjg9|access-date=2013-11-30|archive-date=2013-12-03|archive-url=https://web.archive.org/web/20131203021556/http://www.postsocial.gwu.edu/#!join/cjg9|url-status=dead}}</ref> Professor Novak’s research since 1993 has focused exclusively on consumer behavior in online environments and digital marketing. His current research interests deal with consumer motivations for using social media, the impact of the social web on consumer well-being, and post-social media marketing including the gamification of marketing, the [[Internet of Things]], and the connected consumer.{{citation needed|date=March 2021}}

An internationally recognized academic researcher of Web-based commerce, Novak has published extensively on the topic in academic journals in a range of scholarly disciplines, including SCIENCE, Marketing Science, Journal of Marketing, Communications of the ACM, the Information Society, and Harvard Business Review . He has also been a contributing writer to both Wired and HotWired .

Over the past two decades, Novak and his wife, [[Donna Hoffman]] co-founded and co-directed a series of research centers (Project 2000, eLab, the Sloan Center for Internet Retailing, and the [[Center for the Connected Consumer]]) with support from the Alfred P. Sloan Foundation, the National Science Foundation, Paul Allen’s [[Interval Research Corporation]] and 40 other corporate sponsors including Walmart.com, Netscape, Procter & Gamble, and Hershey’s.{{citation needed|date=March 2021}}

Prior to joining the faculty at Vanderbilt, Novak served on the faculties of New York University, Columbia University, and Southern Methodist University. From 1995 through 1999, he spent summers as a visiting scholar at Paul Allen's [[Interval Research Corporation]], Palo Alto California, and was a visiting scholar at Stanford University in the summers of 1997 and 2000.

==Research==

Novak received his A.B. in Psychology from [[Oberlin College]] in 1977 and his M.A. (1980) and Ph.D. (1984, in quantitative psychology with a formal minor in Biostatistics) from the L.L. Thurstone Psychometric Laboratory at the [[University of North Carolina, Chapel Hill]].

An internationally recognized academic researcher in Web-based commerce, Novak has published extensively on the subject in top academic journals in a range of scholarly disciplines. His work has had global impact with over 14,000 citations in Google Scholar.<ref name=novak-google-scholar>{{cite web|title=Tom Novak's Google Scholar Citations|url=https://scholar.google.com/citations?hl=en&user=IK6_rNQAAAAJ}}</ref> He has been awarded numerous prestigious research awards, including the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, the Robert D. Buzzell Marketing Science Institute Best Paper Award Honorable Mention. He has won research proposal competitions from the Marketing Science Institute, Google, and the University of Pennsylvania, and was named a finalist for the Paul D. Converse Award, for his lasting contributions to the marketing field.{{citation needed|date=March 2021}}

==Academic career==

== '''External Links''' ==

Prior to joining the faculty at Vanderbilt"the George Washington University" in 2013, Novak served on the faculties of New Yorkthe "University of California", Columbia"Vanderbilt University", and Southern Methodist University. From 1995 through 1999, he spent summers as a visiting scholar at Paul Allen'sAllen’s [[Interval Research Corporation]], Palo Alto California, and was a visiting scholar at Stanford University in the summers of 1997 and 2000, was a visiting scholar at the [[USC Annenberg School for Communication and Journalism]] in Fall 2010, and visited at [[New York University]] and [[Columbia University]] in the late 1980s. Prior to joining academia he spent five years at [[Young & Rubicam]], New York.{{citation needed|date=March 2021}}

Novak received his A.B. in Psychology from [[Oberlin College]] in 1977 and his M.A. (1980) and Ph.D. (1984, in quantitative psychology with a formal minor in Biostatistics) from the L. L. Thurstone Psychometric Laboratory at the [[University of North Carolina, Chapel Hill]]. He was recognized as a University of North Carolina Distinguished Graduate Alumni in 2002.

*[http://sloan.ucr.edu/blog/uploads/vita.novak.july.2006.pdf Current Vita for Tom Novak]

*[http://sloan.ucr.edu/ Sloan Center for Internet Retailing]

==References==

*[http://elab.ucr.edu/ eLab 2.0]

{{Reflist}}

*[http://www.agsm.ucr.edu/ A. Gary Anderson Graduate School of Management]

*[http://www.ucr.edu/ University of California, Riverside]

== '''External Links''' links==

* [http://sloanmedia.ucrwix.educom/blogugd/uploads/vita.novak.july.2006e51e2e_565a4b1ba4eb448bbfa6f0fbea4d8a29.pdf Current Vita for Tom Novak]

* [http://tomnovak.com/ Tom Novak's Blog]

* [https://web.archive.org/web/20131203031102/http://business.gwu.edu/faculty/thomas_novak.cfm/ The George Washington University School of Business]

{{DEFAULTSORT:Novak, Tom}}

[[Category:George Washington University faculty]]

[[Category:Living people]]

[[Category:Year of birth missing (living people)]]

[[Category:Oberlin College alumni]]

[[Category:University of North Carolina at Chapel Hill alumni]]