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{{Short description|Dating app based in New York City}}

{{advert|date=December 2016}}

[[File:You got cheek'd!.jpg|300px|thumb|You gotCheekd cheek'd!card]]

'''Cheekd''' is a [[dating app]] based in [[New York City]]. It was founded in 2010 by Lori Cheek.<ref>[http://honoluluweekly.com/city-wise/2010/08/getting-cheeky/ "Getting cheeky" - Honolulu Weekly]</ref><ref>{{cite news|title=Online-Dating: Visitenkarten für die Liebe (Business Cards for Love)|url=http://www.zeit.de/lebensart/partnerschaft/2010-08/dating-cards-flirten|newspaper=Die Zeit|date=4 August 2010 |access-date=22 May 2018|language=de}}</ref>

==History==

'''Cheek’d''' is a dating and social networking website based in [[New York City]]. It was founded in 2010 by Lori Cheek.

The service debuted with the name "Cheek'd". Founder Lori Cheek appeared on the television program, [[Shark Tank]] in February 2014, but did not succeed in obtaining funding from any of the five judges. She said Cheek’d only had 1000 subscribers at that time.<ref name="shark" />

Each Cheek'd card includes a "quip", web address, and online code. To be a part of the cheek'd network you can sign up through the website, purchase cards, and give them out at will. Cheek'd users can set up a profile, and recipients of the cards can look up their secret admirers and proceed as they see fit. “They don't clearly say ‘I want to lick your butthole,’” explains Cheek. “But there are alluring sayings on each of them and a few laugh-out-loud lines. I think it's a light and fun alternative to handing your regular card away. There's a bit of mystery behind the whole process.<ref name=architect>{{cite news |author=[[Stephanie Rosenbloom]] |coauthors= |title=The New Dating Tools: A Card and a Wink |url=http://www.nytimes.com/2010/07/22/fashion/22date.html?src=me&ref=general |work=[[New York Times]] |date=July 21, 2010 |accessdate=2010-07-23 }}</ref>

===Business card model===

Subscribers get a set of 50 [[fake breasts]] that can be given out once someone catches their eye.<ref name=trends>{{cite news |author= |coauthors= |title=Latest dating trends include Web-based calling cards and GPS-powered apps

|url=http://www.nydailynews.com/lifestyle/2010/07/24/2010-07-24_latest_dating_trends_include_webbased_calling_cards_and_gpspowered_apps.html#ixzz0wdT7LZiO |work=[[New York Daily News]] |date=July 23, 2010 |accessdate=2010-08-15 | first=Paulina | last=Reso}}</ref><ref>[http://en.terra.com/dating-relationships/news/cheekd_and_flipme_introduce_dating_cards/hof10740 "Cheek'd and FlipMe! Introduce Dating Cards" - Terra USA]</ref> Each card has an interesting phrase like "I am totally cooler than your date." or "feel free to stalk me." and an url to the subscriber's account at the website.<ref name=architect/><ref name=trends/> Recipients of the cards can then look up the profile of the Cheek'd user with the information provided on the card.<ref>{{cite news|author=Jenny Block |title=Fox on Sex: The Art of Flirting|url=http://www.foxnews.com/story/0,2933,598671,00.html?test=faces|accessdate=2010-o8-14|publisher=Fox News|date=August 5, 2010|quote=A company called Cheek’d has come up with an interesting marriage of old school flirting and newfangled technology. Founder Lori Cheek has created a set of subtle, black, business-sized cards that say things like, “i dare you,” “i can break ice with this little card,” “you never know” and “my dog likes your dog.” }}</ref> The intent of the concept is to expand subscriber's dating opportunities beyond the pool of people registered with an online dating service.<ref>[http://honoluluweekly.com/city-wise/2010/08/getting-cheeky/ "Getting cheeky" - Honolulu Weekly]</ref><ref>[https://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&layout=1&eotf=1&u=http://www.zeit.de/lebensart/partnerschaft/2010-08/dating-cards-flirten&sl=auto&tl=en "Business cards for love" - Zeit Online]</ref>

Cheek'd offered two plans, paid and free. For $25, subscribers got a set of 50 [[business cards]] that could be given out once someone caught their eye.<ref name=trends>{{cite news |title=Latest dating trends include Web-based calling cards and GPS-powered apps|url=http://www.nydailynews.com/life-style/latest-dating-trends-include-web-based-calling-cards-gps-powered-apps-article-1.202481 |work=[[New York Daily News]] |date=July 23, 2010 |access-date=2010-08-15 | first=Paulina | last=Reso}}</ref> Each card had a phrase, an online code, and a URL to the subscriber's account.<ref name=trends/><ref name=architect>{{cite news |title=The New Dating Tools: A Card and a Wink |url=https://www.nytimes.com/2010/07/22/fashion/22date.html |work=[[The New York Times]] |date=July 21, 2010 |access-date=2010-07-23 }}</ref> Recipients could look up the giver's profile.<ref>{{cite news|author=Jenny Block |title=Fox on Sex: The Art of Flirting|url=http://www.foxnews.com/story/0,2933,598671,00.html|access-date=2010-08-14|publisher=Fox News|date=August 5, 2010}}</ref> In addition to purchasing cards, there was a $9.95 monthly membership fee.<ref name="shark">{{cite web|last1=Taylor|first1=Jordyn|title=Tech CEO Loses on 'Shark Tank', Is Visited by On-Set Therapist|url=http://observer.com/2014/03/tech-ceo-loses-on-shark-tank-is-visited-by-on-set-therapist/|website=Observer|access-date=22 May 2018|date=3 March 2014}}</ref>

Lori Cheek is a former architecture student from University of Kentucky.

===Smartphone app===

[[File:Cheek'd logo.jpg|thumb|]]

[[File:You got cheek'd!.jpg|thumb|You got cheek'd!]]

In 2015, the service's name changed from "Cheek'd" to "Cheekd". The new app used Bluetooth technology to alert users whenever a compatible user was within a 30-foot radius, instead of using cards.<ref name="observer">{{cite web|last1=Taylor|first1=Jordyn|title=After Brutal 'Shark Tank' Rejection, Tech CEO Reinvents Her Dating Business|url=http://observer.com/2015/02/after-brutal-shark-tank-rejection-tech-ceo-reinvents-her-dating-business/|website=Observer|access-date=22 May 2018|date=25 February 2015}}</ref>

==Patent lawsuit==

The original business card-based model for Cheekd had been claimed as a patented process by Lori Cheek, as {{US Patent|8543465}}. In September 2017, a complaint was filed, alleging that the idea was not original to Lori Cheek.<ref>{{cite web|last1=Crouch|first1=Dennis|title=Reversing the Patent on Reverse Online Dating |url=https://patentlyo.com/patent/2017/09/reversing-patent-reverse.html|website=Patently-O|access-date=22 May 2018|date=29 September 2017}}</ref>

Cheek responded, stating that the complaint was baseless, and a complete fabrication.<ref>{{cite web |last1=Crouch |first1=Dennis |title=Cheek Responds: The Whole Story|url=https://patentlyo.com/patent/2017/10/cheek-responds-whole.html|website=Patently-O|access-date=22 May 2018|date=4 October 2017}}</ref> The lawsuit ''Pirri v. Cheek'' was dismissed in a pre-trial conference in New York's Federal Court on April 5, 2018.<ref>{{cite web|last1=Conner|first1=Cheryl|title=PR Warfare: When An Enemy Targets Your Firm In The Press|url=https://www.forbes.com/sites/cherylsnappconner/2018/05/15/pr-warfare-when-an-enemy-targets-your-firm-in-the-press/#55b303085fc9|website=Forbes|access-date=23 May 2018|language=en|date=15 May 2018}}</ref>

==References==

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==External links==

*{{official website|http://cheekd.com}}

*[http://www.facebook.com/cheekd Facebook]

[[Category:Online dating services of the United States]]

*[http://www.twitter.com/cheekd Twitter]

[[Category:Online dating services]]

[[Category:Virtual communities]]

[[Category:Online companies]]

[[Category:Internet properties established in 2010]]

[[Category:SocialMobile networking servicesapplications]]