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{{short description|ESPN Radio affiliate in East St. Louis, Illinois}}
{{Infobox Radio Station
{{Use American English|date=February 2025}}
|image =
{{Use mdy dates|date=July 2023}}
|name = WMVN
{{More citations needed|date=August 2008}}
frequency = 101.1 ([[megahertz|MHz]])|
{{Infobox Radioradio Stationstation
area = [[St. Louis, Missouri|Saint Louis]]|
| name = WMVNWXOS
format = [[Rhythmic Adult Contemporary|Rhythmic Hits]]|
| logo = WXOS 101 ESPN logo.png
owner = [[Bonneville International]]|
| logo_size = 200px
erp = [[watt]]s|
| city = [[East St. Louis, Illinois]]
branding = ''MOViN 101.1''|
| area = [[Greater St. Louis]]
slogan = ''Makes You Feel Good!''|
| branding = ''MOViN 101.1 ESPN''|
class = |
| frequency = 101.1 ([[megahertzMegahertz|MHz]])| {{HD Radio}}
website = [http://www.wvrv.com/ http://www.movinstlouis.com] |
| airdate = May 13, [[1966 in radio|1966]] (as WMRY)
callsign_meaning = '''W''' '''M'''O'''V'''i'''N'''|
| format = [[Sports radio|Sports]]
| subchannels = HD2: [[ESPNews]]
| erp = 100,000 [[watt]]s|
| haat = {{convert|300.4|m|sp=us}}
| class = C1
| facility_id = 56512
| coordinates = {{coord|38|28|56|N|90|23|53|W}}
| callsign_meaning = X's and O's (icons representing players in [[American football strategy|football play diagrams]])
| former_callsigns = {{ubl|WMRY (1966–1989)|WSNL (1989–1991)|WFXB (1991–1994)|WVRV (1994–2006)|WMVN (2006–2008)<ref name="fcc1">{{cite web |title=Call Sign History |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=56512&Callsign=WMVN |work=FCC Media Bureau CDBS Public Access Database}}</ref>}}
| affiliations = {{ubl|[[ESPN Radio]]|[[St. Louis Blues]]}}
| owner = [[Hubbard Broadcasting]]
| licensee = St. Louis FCC License Sub, LLC
| sister_stations = [[KPNT]], [[KSHE]], [[WARH]], [[WIL-FM]]
| webcast = [https://live.101espn.com/listen/ Listen Live]
| website = [https://www.101espn.com 101espn.com]
}}
 
'''WMVNWXOS''', '''MOViN (101.1''' [[FM broadcasting|FM]]) is a commercial [[radio station]] operatingaffiliated atwith 101.1[[ESPN FMRadio]] inand licensed to [[East St. Louis, MissouriIllinois]], broadcasting to the [[Greater St. ItLouis]] isarea. ownedOwned by [[BonnevilleHubbard InternationalBroadcasting]]., WMVNits operatesstudio fromfacilities studiosare located at 11647on Olive BlvdBoulevard in St. Louis, while its transmitter is located in south [[St. Louis County, MO 63141Missouri|St. Louis County]] near [[Concord, Missouri|Concord]].
 
==Programming==
While airing as WVRV, the station became the home of the well-received [[Steve and DC Morning Show]] in January of 2006, displacing the locally-produced and popular "Vic and Trish in the Morning" (longtime DJs Vic Porcelli and Trish Gezell). The show was removed from the airwaves the morning of September 8, 2006, immediately preceding the format change announcement.
[[Image:Espn101stlouis2013.jpg|300px|left|thumb|from left: [[Randy Karraker]], [[D'Marco Farr]], and Michelle Smallmon]]
WXOS, an [[ESPN Radio]] affiliate, carries ESPN shows on nights and weekends. The station is the flagship station for the [[St. Louis Blues]].<ref>{{Cite web|url=https://www.nhl.com/blues/news/blues-create-new-broadcast-partnership-with-101-espn/c-304329884|title=Blues create new broadcast partnership with 101 ESPN|website=NHL.com|date=January 31, 2019 |language=en-US|access-date=January 31, 2019}}</ref> It also previously held the rights to [[Saint Louis Billikens men's basketball]] which it acquired from [[KFNS (AM)|KFNS]], until 2020 saw the Bills move to [[KMOX]]. Play-by-play announcer Bob Ramsey joined 101 ESPN as a member of the Fast Lane when the station launched. 101 ESPN also airs the [[College Football Playoff]], the [[World Series]], the [[NBA Finals]], and other events from [[ESPN Radio]].
 
Sportswriter and The Fast Lane Producer Michelle Smallmon had been filling the spot left by [[Chris Duncan]] on The Fast Lane. However, that spot was permanently filled by [[Brad Thompson]] in 2014.<ref>{{Cite web|url=http://www.allaccess.com/net-news/archive/story/124165/brad-thompson-kevin-wheeler-join-101espn-st-louis-|title=Brad Thompson, Kevin Wheeler Join 101ESPN/St. Louis Lineup}}</ref> Smallmon later became a co-host on "The Bernie Miklasz Show" in 2018 but left the show in 2019. As of May 2020, [[Randy Karraker]] and Smallmon co-host the station's morning drive program, "Karraker & Smallmon".
The St. Louis FM frequency 101.1 has had several call letters since it began airing in the early-1960s. Among them are WMRY (its original call letters), WSNL, WFXB, and most recently WVRV, and now WMVN.
 
WXOS held the radio rights to the [[St. Louis Rams]] of the [[National Football League]] from [[2009 NFL season|2009]] to [[2015 NFL season|2015]] after which they relocated to Los Angeles. Rams games were previously aired on [[KLOU]]. The station also broadcasts selected [[Chicago Bulls]] and [[Memphis Grizzlies]] games.
On September 8, 2006, at 11:00 am local time, WVRV changed its format to "adult rhythmic hits from today, the 80s and 90s plus a sprinkling of rhythmic classics," and changed its nickname to MOViN 101.1. The new slogan is "Makes You Feel Good." They are the fourth station to adopt the "MOViN" moniker, after [[KQMV]]/[[Seattle, Washington|Seattle]], [[KMVN-FM]]/[[Los Angeles]] and [[KYMV]]/[[Salt Lake City, Utah|Salt Lake City]]. The announcement was made with no prior notification to its on air personalities and they were dismissed on very short notice. The station posted security guards outside its offices on Olive Boulevard at Highway 270, and former staffers were allowed to go in only to retrieve personal effects, according to now-[[KIHT]] DJ [[Vic Porcelli]]. The station announced that it will go 90 days without personalities (i.e. computer-controlled) before it hires any of its old personnel back or hires new talent.
 
==History==
Listenership facts and figures should be noted and posted after three [[Arbitron]] rating books to report trends on the new format. Ratings at WVRV have remained mainly flat since Fall 2005. 12+ overall WVRV has hung onto 11-13 spot (making it one of the worse rated strong signals in [[St. Louis, Missouri|St. Louis]]). Among target audience> Women 25-54 remained fairly flat too during the past year.
=== Early years ===
WXOS has adopted several [[call sign]]s and formats since it began airing on May 13, 1966. The station first broadcast under WMRY and had studios based out of the Our Lady of the Snows shrine near [[Belleville, Illinois|Belleville]]. The station, however, never broadcast a religious format. Rather, they aired non-commercial pop music with periodic positive motivational messages from different faiths interspersed. In the mid-1980s, the station became a commercial station, and aired a [[progressive rock]] format. Their studios were relocated to an office park in St. Louis County, Missouri.
 
=== 1991–1994: Various rock formats===
==External links==
In January 1991, the station flipped to [[soft AC]] as "Sunny 101", WSNL. Two months later, the station flipped to "mellow rock" as WFXB, "The Fox", and simulcast on [[KPNT|KFXB]] (105.7 FM). In February 1993, the simulcasting ended, though 101.1 would continue to carry the mellow rock format, which would evolve to a [[adult album alternative|AAA]] format, and then an "[[Arrow (radio format)|Arrow]]"-type [[classic hits]] format, while still being called "The Fox".
*[http://www.wvrv.com Official Website of MOViN' 101.1]
*[http://www.bonnint.com Bonneville International]
 
=== 1994–2006: "The River" ===
{{St. Louis FM}}
On November 24, 1994, the station would return to AAA as "101 The River" and the WVRV call letters.<ref>{{cite web|url=https://worldradiohistory.com/Archive-All-Music/Archive-RandR/1990s/1994/RR-1994-11-25.pdf#page=3 |publisher=Radio & Records|access-date=2023-09-11|title='The River' Runs Through Detroit And St. Louis|pages=3|date=1994-11-25}}</ref> By Summer of 1997, the format evolved to [[modern AC]].<ref>{{cite web|url=http://www.americanradiohistory.com/Archive-RandR/1990s/1998/RR-1998-07-03.pdf#page=73 |title=CHR For St. Louis' Big Kids|pages=73| publisher=Radio & Records| access-date=2023-09-11| date=1998-07-03}}</ref> In 2004, the format shifted to [[adult top 40]], but retained the "River" moniker and call letters.
 
=== 2006–2008: "Movin" ===
[[Image:WMVN logo.PNG|left|thumb|125px|MoViN' logo (2006–2008)]]
On September 8, 2006, at 11:00&nbsp;a.m., WVRV changed its format to [[rhythmic adult contemporary]], changed its moniker to "MOViN 101.1", and adopted the slogan of "Makes You Feel Good". The first song on "MOViN" was "[[Good Vibrations (Marky Mark and the Funky Bunch song)|Good Vibrations]]" by [[Marky Mark & the Funky Bunch]].<ref>{{Cite web|url=http://www.riverfronttimes.com/newsblog/2006/09/18/the-river-runs-dry|title=The River Runs Dry}}</ref> They were the fourth station to adopt the "MOViN" moniker, after [[KQMV]] in [[Seattle]], [[KLLI (FM)|KMVN]] in Los Angeles and [[KYMV]] in [[Salt Lake City, Utah|Salt Lake City]]. The announcement was made with no prior notification to its on-air personalities, and they were dismissed on short notice, as is the norm in format switches. The station announced that it would go 90 days without personalities before DJs would be announced. Under the Rhythmic AC format, the station's playlist consisted of "adult rhythmic hits from today, the 1980s and 1990s, plus a sprinkling of rhythmic classics." The station would change call letters to WMVN shortly afterward.
 
The first on-air DJs were former [[Steve and DC Morning Show|Steve & DC]] castmember Jill Devine, [[Mysti]] and Raven Rush, who joined on December 15. On February 12, 2007, former [[KYKY]] morning show co-host Steph Duran joined MOViN' for mornings. Prior to joining WMVN, Duran had been at [[KALV-FM|KZON]] and [[KUPD]] in [[Phoenix, Arizona|Phoenix]]. She was joined on September 1, 2007, by co host Eric Schmidt. Schmidt had previously worked at WMVN sister station [[WARH]]. A veteran of the St. Louis market he had also worked at WVRV, [[KPNT]], [[WKRK-FM#WXTM: 92.3 Xtreme Radio|WXTM]], [[WHHL|WMLL]], [[KCLC]], and [[KFAV]]. WMVN was programmed by Jules Riley, who also programs WARH.
 
After an economic-related shakeup on March 3, 2008, Mysti and Raven Rush were let go. Schmidt moved to the afternoon drive slot and Steph Duran took a solo morning shift. The format was shifted to [[hot adult contemporary]] after this.
 
=== 2009-present: "ESPN 101" ===
On September 22, 2008, it was announced that WMVN would flip to an all-sports format on January 1, 2009, featuring a combination of local and [[ESPN Radio]] programming. The station would also change call letters to the current WXOS.<ref name="m1">{{cite news |work=St. Louis Post-Dispatch |url=https://www.stltoday.com/stltoday/sports/stories.nsf/othersports/story/07B1438198FB6142862574CC0066B71F?OpenDocument |title=FM station (101.1) moves into sports-talk radio field |date=September 22, 2008}}</ref> To prepare for the change, on October 10, WMVN began [[stunting (broadcasting)|stunting]] with all-[[Christmas music]], which lasted until the full format flip occurred.<ref name="m2">{{cite news |url=http://www.radio-info.com/news/its-a-very-early-christmas-in-st-louis-on-movin |title=It's a very early Christmas in St. Louis – on "Movin'" |date=October 10, 2008 |work=Radio-Info.com |access-date=October 10, 2008}}</ref>
 
[[Bonneville International]] announced the sale of WXOS, as well as 16 other stations, to [[Minneapolis–Saint Paul|Twin Cities]]-based [[Hubbard Broadcasting]] on January 19, 2011.<ref name=ri-saletohubbard>{{cite news|title=$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard|url=http://www.radio-info.com/news/505m-sale-bonneville-sells-chicago-dc-st-louis-and-cincinnati-to-hubbard|access-date=January 19, 2011|work=Radio-Info.com|date=January 19, 2011|archive-url=https://web.archive.org/web/20110121233505/http://www.radio-info.com/news/505m-sale-bonneville-sells-chicago-dc-st-louis-and-cincinnati-to-hubbard|archive-date=January 21, 2011|url-status=dead}}</ref> The sale was completed on April 29, 2011.<ref name=ri-hubbardtakeover>{{cite news|title=Hubbard deal to purchase Bonneville stations closes|url=http://www.radioink.com/Article.asp?id=2174844&spid=24698|access-date=May 2, 2011|newspaper=[[Radio Ink]]|date=May 2, 2011|archive-url=https://web.archive.org/web/20120312055419/http://www.radioink.com/Article.asp?id=2174844&spid=24698|archive-date=March 12, 2012|url-status=dead}}</ref>
 
==References==
{{Reflist}}
 
==External links==
*[http://www.101sports.com/ Station website]
*{{FM station data|56512|WXOS}}
 
{{St. Louis FMRadio}}
[[Category:Bonneville International]]
[[Category:{{Sports Radio stationsStations in St. Louis|WVRV]]Illinois}}
{{ESPN Illinois}}
[[Category:Rhythmic AC stations]]
{{Hubbard Broadcasting Corporation}}
 
[[Category:Sports in St. Louis]]
{{Missouri-radio-station-stub}}
[[Category:Radio stations in St. Louis|μ]]
[[Category:Radio stations in Illinois|XOS]]
[[Category:Sports radio stations in the United States]]
[[Category:RhythmicESPN ACRadio stations]]
[[Category:Radio stations established in 1966]]
[[Category:Hubbard Broadcasting]]
[[Category:1966 establishments in Illinois]]