IntelliTXT: Difference between revisions

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[[File:Intellitext example.jpg|thumb|220px|Example of an intellitext ad]]

'''IntelliTXT''' is a piece of software developed by [http://www.vibrantmedia.com Vibrant Media]. IntelliTXT is a script that website authors insert into their pages that will find keywords on the page and double underline them when a viewer views the page. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their ads associated with particular words. "Context" is considered ensuring that the ads are relevant to the web page hosting IntelliTXT.

[[Image:Intellitxt logo.png|thumb|The IntelliTXT Logo.]]

Following the Help link in an IntelliTXT popup box leads to a page that offers to let you turn off IntelliTXT, but IntelliTXT ignores the request. This makes viewing pages with IntelliTXT more difficult, as the reader must be careful not to inadvertently mouse over a link, causing a delay while the page searches and generates a popup. The refusal to accept opt-outs or reply to requests is earning Vibrant Media animosity and complaints.

'''IntelliTXT''' is a piece[[keyword ofadvertising]] softwareplatform developed by [http://www.vibrantmedia.com Vibrant Media]. IntelliTXTWeb ispage publishers insert a [[JavaScript|script]] thatinto websitetheir authorspages insertwhich intocalls theirthe pagesIntelliTXT thatplatform willwhen finda keywordsviewer onviews the page. andThis doublescript underlinethen themfinds whenkeywords aon viewerthe viewspage theand pagedouble underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their ads associated with particular words. "Context" is considered ensuring that the ads are relevantassociated to thetheir web page hosting IntelliTXTadvertisements.

== Customers ==

Competitors in the in-text advertising space include [http://www.kontera.com Kontera], [http://www.adbrite.com Adbrite], [http://www.ontok.com Ontok] and [http://www.linkworth.com LinkWorth].

According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. [[Nike, Inc.|Nike]], [[Sony]] and [[Microsoft]] are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.<ref>{{cite web|url=http://www.vibrantmedia.com/about_vibrant/pressReleases/Vibrant_Media_Named_One_of_the_Fastest-Growing_Companies_on_Inc_500_List.asp|title=Vibrant Media Named One of the Fastest-Growing Companies on Inc. 500 List|access-date=2009-10-08|archive-url=https://web.archive.org/web/20091024052858/http://www.vibrantmedia.com/about_vibrant/pressReleases/Vibrant_Media_Named_One_of_the_Fastest-Growing_Companies_on_Inc_500_List.asp|archive-date=2009-10-24|url-status=dead}}</ref>

== Competitors ==

Programmer Brian Donovan has written a [[Greasemonkey]] script called [http://userscripts.org/scripts/show/4250 Uh Oh IntelliTXT] to block IntelliTXT popups for [[Firefox]] users. IntelliTXT can also be deactivated with the [[Adblock plus]] Firefox extension by using the string *Intellitxt* in your filter list.

* [[Adbrite]]

== References ==

To block IntelliTXT popups in [[Opera browser]], simply add the string <nowiki>http://*.*.intellitxt.com/*</nowiki> into Tools > Advanced > Blocked Content.

{{reflist}}

{{refbegin}}

* {{cite news

| last = Einstein

| first = David

| title = Computing Q&A: Satellite radio choices are pretty equal

| publisher = [[San Francisco Chronicle]]

| date = 2006-06-12

| url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/06/12/BUGMKJBDB21.DTL

| accessdate = 2007-05-09}}

* {{cite web

{{www-stub}}

|last=Morrissey

[[Category:Internet advertising and promotion]]

|first=Brian

|title=Video Ads Spread to Links

|publisher=[[Adweek|Adweek.com]]

|date=2006-06-12

|url=http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y

|accessdate=2007-05-09

|archiveurl=https://web.archive.org/web/20070927212906/http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y

|archivedate=2007-09-27

|url-status=dead

}}

{{refend}}

== External links ==

<!-- Please add information on how to block the ads in the form of links here, not as instructions in the article text -->

*[http://www.intellitxt.com/ The IntelliTXT website]

*[http://www.vibrantmedia.com/privacy.asp Vibrant media privacy statement]

*[https://web.archive.org/web/20131103151326/http://userscripts.org/scripts/show/3637 Disable text ads user script for Greasemonkey and Opera's UserJS]

[[Category:InternetOnline advertising services and promotionaffiliate networks]]