Director of network programming: Difference between revisions

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In radio or television broadcasting, A '''director of network programming''', shortly '''program director''' or '''director of programming''', also called '''president of TV entertainment''', '''senior vice president for TV programming''' or '''vice president of program scheduling''', is a TV executive who, typically, selects the programs to air and plans the broadcasting schedule ([[broadcast programming]]), deciding what [[radio program]] or TV program will be broadcast and when.<ref>Dave Ross, ''[https://entertainment.howstuffworks.com/networks-television-schedule.htm Who puts together a television network schedule?]'', 15 August 2008, HowStuffWorks.com</ref> In addition of selecting the content that will be broadcast, it might also have a role in developing it.

A program director's selections are based upon expertise in the media as well as knowledge of the target [[demographic]]. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called private television , the most important program directors were or are often the managing directors of the station, such as [[Les Moonves]] for CBS in the United States, or [[Anke Schäferkordt]] for RTL in Germany.

In a broadcasting network, there might be a separation between the news department and the programming department, in which case there is a [[news director]] oversighting the news department, in which the director of programming has no say.<ref>Lynne Gross, Brian Gross, Philippe (2012) ''[https://books.google.it/books?id=qJ7cAwAAQBAJ&pg=PA44 Programming for TV, Radio & The Internet: Strategy, Development & Evaluation]''</ref>