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Even though the card was printed in red (the real card is printed in blue) and had "specimen" printed across the front, many people used Whitcher's SSN as their own. The Social Security Administration's account of the incident also claims that the fake card was half the size of a real card, despite a miniature card being useless for its purpose and despite Whitcher's holding two cards of apparently identical size in the accompanying photograph. Over time, the number that appeared (078-05-1120) has been claimed by a total of over 40,000 people as their own.<ref name="Misused">{{cite web |url=https://www.ssa.gov/history/ssn/misused.html |title=Social Security Cards Issued by Woolworth |publisher=Social Security Administration |access-date=October 19, 2018}}</ref> The SSA initiated an advertising campaign stating that it was incorrect to use the number (Hilda Whitcher was issued a new SSN). However, the number was found to be in use by 12 individuals as late as 1977.<ref name="Misused" />
More recently, [[Todd Davis (businessman)|Todd Davis]] distributed his SSN in advertisements for his company's [[LifeLock]] identity theft protection service, which allowed his identity to be stolen over a dozen times.<ref name="13times">{{cite web |access-date=October 19, 2018 |last=Zetter |title=LifeLock CEO's Identity Stolen 13 Times |url=https://www.wired.com/2010/05/lifelock-identity-theft/ |work=Wired |date=May 18, 2010 |first=Kim}}</ref><ref>{{cite web |access-date=October 19, 2018 |work=ComputerWorld |date=May 19, 2010 |first=Jaikumar |last=Vijayan |title=LifeLock CEO said to be victim of identity theft 13 times |url=https://www.computerworld.com/article/2517761/data-privacy/lifelock-ceo-said-to-be-victim-of-identity-theft-13-times.html}}</ref>
==List of Social Security area numbers==
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