Content deleted Content added
rmv promotional external link |
m Added references to relevant ad networks and trademark issues with DKI |
||
Line 4:
One user searches for "north carolina car insurance" and a second user searches for "maine car insurance". An advertiser bidding on car insurance keywords in both states can use dynamic keyword insertion to insert the user's state on-the-fly (see image to the right).
There is an inherent danger of trademark violations when using Dynamic Keyword Insertion<ref>{{cite web|title=DYNAMIC KEYWORD INSERTION: THE PPC FEATURE THAT LAUNCHED A THOUSAND LAWSUITS!|url=https://internet-expert-witness.peterkentconsulting.com/dynamic-keyword-insertion-ppc-feature-launched-thousand-lawsuits/|publisher=Peter Kent Consulting|accessdate=5 October 2021}}</ref>
==See also==
* [[Google Ads]]
* [[Microsoft Advertising]]
* [[Pay-per-click]]
* [[Cloaking]]
* [[Index term]]
| |||