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m →Segmenting: The primary aim of adding the changes was to make the reader understand the overall rationale of segmenting. The original article does provide details of segmenting, targeting and positioning. However, it does not provide the need for segmenting. Hence, two lines have been added to define that segmenting is all about segregating the market and since one product cannot satisfy all the customers, it is essential to segment the market based on different variables. |
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{{See|Market analysis|Market segmentation}}
Segmenting can be referred to as a process of segregating the market on the basis of different variables<ref>{{Cite web|last=Alter|first=Tom|date=June 14, 2018|title=What is STP model in Marketing?|url=https://www.makemyassignments.com/blog/what-is-the-stp-model-in-marketing/|url-status=live|access-date=November 22, 2021|website=Make My Assignments}}</ref>. However, segmenting a market has widely been debated over the years as researchers have argued over what variables to consider when dividing the market. Approaches through social, economic and individual factors, such as brand loyalty, have been considered<ref>{{Cite book|title = Marketing, Planning and Strategy|last = Jain|first = S C|publisher = South-Western Publishing Co.|year = 1993|___location = Cincinnati, OH, United States}}</ref> along with the more widely recognized geographic, psychographics, demographic and behavioral variables proposed by Philip Kotler.<ref>{{Cite book|title = Marketing Management Analysis, Planning, Implementation, and Control|last = Kotler|first = Philip|publisher = Prentice Hall International|year = 1997|___location = New Jersey}}</ref>
* Measurability – The understanding of size, purchasing characteristics and value needs of a particular segment
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