Extended parallel process model: Difference between revisions

Revision as of 05:24, 11 February 2022

Revision as of 09:04, 11 February 2022

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[[Appraisal theory|Appraisal Theory]] states that an individual makes either an emotional or affective response to external stimuli. The EPPM outlines two primary appraisals an individual makes in response to a fear appeal: a threat appraisal, followed by an efficacy appraisal.

* '';Low threat appraisal'': when a threat appraisal is perceived to be low, i.e., there is a lack of imminent threat, the fear appeal is rejected immediately.

* '';Moderate to High threat appraisal'': When a threat appraisal is perceived as moderate or high, fear is induced, and individuals begin the efficacy appraisal.

* '';Low efficacy appraisal'': when the efficacy appraisal is perceived to be low, the message does not induce behavioural change.

* '';Moderate to High efficacy appraisal'': when the efficacy appraisal is perceived as moderate or high, the message induces a behavioural change.

After appraisals of the fear appeal, individuals then take action based on whether the threat is imminent or trivial.