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TechNewsSF (talk | contribs) The lab is now called the Behavior Design Lab |
TechNewsSF (talk | contribs) Lab Work |
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Founded by [[B.J. Fogg]], it includes the [[Stanford Web Credibility Project]], which published ''How Do People Evaluate a Web Site's Credibility? Results from a Large Study'' in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."
With an emphasis on health, productivity, and financial well-being, the lab trains Fortune 500 companies on the use of persuasive technology in product design. ([[Instagram]], [[Goodyear Tire and Rubber Company|Goodyear Tire]]).<ref>{{Cite journal |last=Fogg |first=B.J. |last2=Euchner |first2=Jim |date=2019-09-03 |title=Designing for Behavior Change—New Models and Moral Issues |url=https://doi.org/10.1080/08956308.2019.1638490 |journal=Research-Technology Management |volume=62 |issue=5 |pages=14–19 |doi=10.1080/08956308.2019.1638490 |issn=0895-6308}}</ref><ref>{{Cite web |last=Fogg |first=B. J. |title=I run the Behavior Design Lab at Stanford. Here's how to 'troubleshoot' your bad behavior — or someone else's. |url=https://www.businessinsider.com/steps-to-troubleshoot-bad-behavior-design-stanford |access-date=2022-04-16 |website=Business Insider |language=en-US}}</ref>
==See also==
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