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{{Short description|Organization}}
{{refimprove|date=August 2020}}
'''The [[Stanford University|Stanford]] Behavior Design Lab''' (formerly '''Persuasive Technology Lab''') <ref>{{Cite web |title=Welcome {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/ |access-date=2022-04-16 |website=behaviordesign.stanford.edu}}</ref> performs [[research]] into [[computers]] as [[persuasion|persuasive]] technologies. With an emphasis on health, productivity, and financial well-being, the lab does research and trains Fortune 500 companies on the use of persuasive technology in product design ([[Instagram]], [[Goodyear Tire and Rubber Company|Goodyear Tire]]).<ref>{{Cite journal |last=Fogg |first=B.J. |last2=Euchner |first2=Jim |date=2019-09-03 |title=Designing for Behavior Change—New Models and Moral Issues |url=https://doi.org/10.1080/08956308.2019.1638490 |journal=Research-Technology Management |volume=62 |issue=5 |pages=14–19 |doi=10.1080/08956308.2019.1638490 |issn=0895-6308}}</ref><ref>{{Cite web |last=Fogg |first=B. J. |title=I run the Behavior Design Lab at Stanford. Here's how to 'troubleshoot' your bad behavior — or someone else's. |url=https://www.businessinsider.com/steps-to-troubleshoot-bad-behavior-design-stanford |access-date=2022-04-16 |website=Business Insider |language=en-US}}</ref> The founder & director is [[B. J. Fogg]], the lab is managed by Tanna Drapkin and notable members include Ari Qayumi.<ref>{{Cite web |title=People {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/people |access-date=2022-04-16 |website=behaviordesign.stanford.edu}}</ref><ref>{{Cite web |date=2020-02-22 |title=Cardinal Crush clarifies privacy policy, Behavior Design Lab affiliation |url=https://stanforddaily.com/2020/02/22/cardinal-crush-team-clarifies-inaccessible-privacy-policy-false-affiliation-with-behavior-design-lab/ |access-date=2022-04-16 |website=The Stanford Daily |language=en-US}}</ref>
Founded as the Persuasive Technology Lab in 1998, as part of H-STAR, the [https://hstar.stanford.edu/ Human Sciences and Technologies Advanced Research Institute] cutting edge research was done on human and computer interaction. The Lab included the [https://credibility.stanford.edu/ Stanford Web Credibility Project], which published ''How Do People Evaluate a Web Site's Credibility? Resulted from a Large Study'' in 2002. In 2005, they received a grant from the National Science Foundation to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."
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