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=== 2) 'Bang for buck' ===
[[Bang for the buck|Bang for buck]] is a main concept in utility maximization and consists of the consumer wanting to get the best value for their money. If Walras's law has been satisfied, the optimal solution of the consumer lies at the point where the budget line and optimal indifference curve intersect, this is called the tangency condition.<ref name=":0">{{Cite book|last=Board|first=Simon|title=Utility maximization problem|publisher=Department of economics, UCLA|year=2009|pages=10–17}}</ref> To find this point,
<math> MU_x/p_x = MU_y/p_y</math>
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