Stanford Behavior Design Lab: Difference between revisions

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The '''Stanford Behavior Design Lab''' (formerly known as the '''Stanford Persuasive Technology Lab''' and '''Stanford Captology Lab''') is a research organization advancing behavior change methods and models based at [[Stanford University]]. Founded in 1998 and directed by [[B. J. Fogg]], the Behavior Design Lab is an interdisciplinary team of Stanford students, recent graduates, and quantitative researchers who study factors that impact human behavior, conduct [[Institutional review board|IRB]] [[research]], share insights, and create practical solutions that make people happier and healthier. The team is the global authority in a new and systematic way to design for behavior change, an approach called “Behavior Design”. The Lab manager is Tanna Drapkin<ref>{{Cite web |title=People {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/people |access-date=2022-04-30 |website=behaviordesign.stanford.edu}}</ref><ref>{{Cite web |date=2020-02-22 |title=Cardinal Crush clarifies privacy policy, Behavior Design Lab affiliation |url=https://stanforddaily.com/2020/02/22/cardinal-crush-team-clarifies-inaccessible-privacy-policy-false-affiliation-with-behavior-design-lab/ |access-date=2022-04-16 |website=The Stanford Daily |language=en-US}}</ref>

With an emphasis on health, productivity, and financial well-being, the Behavior Design Lab performs research and trains Fortune 500 companies on the use of Computing Technology and Behavior Design to facilitate positive behavior change in product design and new product development ([[Instagram]], [[Goodyear Tire and Rubber Company|Goodyear Tire]]).<ref>{{Cite journal |last=Fogg |first=B.J. |last2=Euchner |first2=Jim |date=2019-09-03 |title=Designing for Behavior Change—New Models and Moral Issues |url=https://doi.org/10.1080/08956308.2019.1638490 |journal=Research-Technology Management |volume=62 |issue=5 |pages=14–19 |doi=10.1080/08956308.2019.1638490 |issn=0895-6308}}</ref><ref>{{Cite web |last=Fogg |first=B. J. |title=I run the Behavior Design Lab at Stanford. Here's how to 'troubleshoot' your bad behavior — or someone else's. |url=https://www.businessinsider.com/steps-to-troubleshoot-bad-behavior-design-stanford |access-date=2022-04-16 |website=Business Insider |language=en-US}}</ref>

The Lab is best known as the mobile health and start-up Lab at Stanford University, having been the inception of concepts for big name companies such as [[Instagram]], [[Facebook apps|Facebook Apps]], and [[Clubhouse (app)|Clubhouse]] among others. The Lab’sLab's alumni network is extensive, deeply rooted, and has actively driven, participated, advised, and/or invested in multiple successful Silicon Valley unicorns and Fortune 500 companies.<ref>{{Cite web |date=2021-09-09 |title=Notion’s COO: Why changing stock prices or valuations don’t necessarily reflect the full value you’re creating |url=https://venturebeat.com/2021/09/09/notions-coo-why-changing-stock-prices-or-valuations-dont-necessarily-reflect-the-full-value-youre-creating/ |access-date=2022-04-30 |website=VentureBeat |language=en-US}}</ref><ref>{{Cite book |last=Solis |first=Brian |title=Lifescale: How To Live A More Creative, Productive and Happy Life |publisher=John Wiley & Sons, Inc. |year=2019}}</ref>

The Behavior Design Lab's mission is to "teach good people how human behavior works so they can create solutions that effectively increase health, boost happiness, and promote human flourishing."

== History ==

The Lab was originally founded as the Stanford Persuasive Technology Lab in 1998 by [[B. J. Fogg]] to research [[computers]] as [[Persuasive technology|Persuasive Technology]] as part of H-STAR ([https://hstar.stanford.edu/ Human Sciences and Technologies Advanced Research Institute]) at Stanford University, which focuses on advancing the human sciences, often in the context of their application to the design and use of information technologies, their influences on people, and with a particular emphasis on education and learning. As a research lab within H-STAR, the Lab performed cutting -edge research into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do. At the intersection of human-computer interaction and behavior change, the Lab aimed to unlock actionable insights and accelerate the creation of tools to help facilitate positive behavior change across categories below:

* Human-Centered Tech: Ensuring pervasive safety and health of people over the lifespan with human-centered technology innovations.

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* Technology Complexity: Reducing the complexity of information technology to enable its widespread adoption and appropriate use.

In 2002, the Lab created the [https://credibility.stanford.edu/ Stanford Web Credibility Project] and led a large study that resulted in the publication ''How Do People Evaluate a Web Site's Credibility?''

In 2005, the Lab received a grant from the National Science Foundation to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion.”

Between 2005- and 2009, the Lab became increasingly aware of how traditional approaches to behavior change have not been effective and how most programs that had been created to influence behavior had failed miserably. Recognizing this reality a decade ago, the Stanford Behavior Design stepped away from the tradition and began creating a new way to design for behavior change.

In 2009, the Lab focused on technology to promote peace, which later led to a new group at Stanford called the [https://peaceinnovation.stanford.edu/ Peace Innovation Lab].

Between 1998- and 2018, the Lab gradually moved away from Persuasive Technology to focus on Behavior Change methods and models. The Lab advises and encourages anyone looking to design persuasive technologies to [https://behaviordesign.stanford.edu/ethical-use-persuasive-technology review their early and significant contributions on ethics] and focus their research and efforts on positive change and helping people succeed and feel successful at doing what they already want to do. <ref>{{Cite news |last=Staff |first=WIRED |title=Fiddling With Human Behavior |language=en-US |work=Wired |url=https://www.wired.com/2000/03/fiddling-with-human-behavior/ |access-date=2022-04-30 |issn=1059-1028}}</ref><ref>{{Cite web |title=Download Limit Exceeded |url=http://citeseerx.ist.psu.edu/messages/downloadsexceeded.html |access-date=2022-04-30 |website=citeseerx.ist.psu.edu}}</ref><ref>{{Cite journal |last=Fogg |first=BJ |last2=Cypher |first2=Allen |last3=Druin |first3=Allison |last4=Friedman |first4=Batya |last5=Strommen |first5=Erik |date=1999-05-15 |title=Is ActiMates Barney ethical? the potential good, bad, and ugly of interactive plush toys |url=https://doi.org/10.1145/632716.632772 |journal=CHI '99 Extended Abstracts on Human Factors in Computing Systems |series=CHI EA '99 |___location=New York, NY, USA |publisher=Association for Computing Machinery |pages=91–92 |doi=10.1145/632716.632772 |isbn=978-1-58113-158-1}}</ref><ref>{{Cite web |title=May 1999 Table of Contents {{!}} Communications of the ACM |url=https://cacm.acm.org/magazines/1999/5 |access-date=2022-04-30 |website=cacm.acm.org}}</ref>

In 2018, the sole focus became Behavior Design, thus resulting in the renaming of the Lab as it is used today. The Lab directed its focus to conduct [[research]] advancing Behavior Design methods, models, and maxims that help people do what they already want to do and help people feel successful.<ref>{{Cite web |title=Welcome {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/ |access-date=2022-04-16 |website=behaviordesign.stanford.edu}}</ref>

Between 2018- and 2021, over ten different projects have been completed. Current projects are Climate Action,<ref>{{Cite web |title=Behavior Design for Climate Action Training |url=https://behaviordesign.info/climateaction/ |access-date=2022-04-30 |website=Behavior Design |language=en-US}}</ref><ref>{{Cite web |title=Behavior Design for Climate Action |url=https://climatebehaviordesign.com/ |access-date=2022-04-30 |website=Behavior Design for Climate Action |language=en}}</ref> Upregulating Positive Emotions, Rosetta Project, and the P.E.P. - The Positive Experience Project.<ref>{{Cite web |title=Projects {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/projects |access-date=2022-05-01 |website=behaviordesign.stanford.edu}}</ref>

In 2021, the Lab relocated to [[Stanford School of Medicine|Stanford’sStanford's School of Medicine]] under the umbrella of [https://vaden.stanford.edu/ Vaden Health Services] in the [https://med.stanford.edu/hhp.html Division of Health and Human Performance (HHP)] and within the [https://med.stanford.edu/content/sm/hhp/CTL.html.html Stanford Flourishing Project]. The affiliation opened new doors to additional computing technology research and real-world impact.<ref>{{Cite web |title=About Us {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/about-us |access-date=2022-04-16 |website=behaviordesign.stanford.edu}}</ref>

== Notable Alumni ==

*Dean Eckles, Scientist & Statistician, Faculty at MIT<ref>{{Cite web |title=Embodied Agents On A Website Modelling |url=https://d1wqtxts1xzle7.cloudfront.net/42077374/Embodied_Agents_on_a_Website_Modelling_a20160204-30232-nxvuj5-with-cover-page-v2.pdf?Expires=1652834834&Signature=Ri6TcJHYLUOCKQVoiVjCF2bGvdwva5W-z6ZZNQCiLKLa8akwRgpYSFI0xv-Yrb68n9K4HSOOOh1iLznVjMdu7c82cu3fCHxkSFDb-KG9UPuUDgPRx14YSd4oGZ1W~R8Dxx2FNggXpLQWQFcokYS4inypn6DLE2jZSheYqhcKwCPkpFU3XFJ7bU1bG6a8HsyCXzNpfr3D75APc121lWIV45OpQQdx9F3DAgwXXJWDGt3Vj1IkcI9HyX71xBJZuBWGs7i8KzCOsksGcu4UcT2sOboxv9hgb4lG1cpBBGCg74GTtWqLRY63Uq-GQt7WnLMRCzkUGGgbMPjpyBMbkOL89A__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA#page=210}}</ref>

*Jason Hreah, Founder of Persona<ref>{{Cite web |title=Behavior Wizard: A Method for Matching Target Behaviors with Solutions |url=https://link.springer.com/chapter/10.1007/978-3-642-13226-1_13}}</ref>

*Ari Qayumi, founder of Mindful Venture Capital<ref>{{Cite web |first= |date=2021 |title=Ari Qayumi {{!}} The Pitch 2021 - Constellation Research |url=https://www.constellationr.com/events/thepitch2021/speakers/ari-qayumi |archive-url=https://www.constellationr.com/events/thepitch2021/speakers/ari-qayumi |archive-date=May 11, 2022 |access-date=May 11, 2022 |website=https://www.constellationr.com/}}</ref>

*[[Ramit Sethi]], founder of GrowthLab.com and co-founder of [[PBworks]]

== Notes ==

The Lab is committed to improving the methods, models, and applications of Behavior Design, an ongoing process of iteration and learning.

The Lab also collaborates with the [[Hasso Plattner Institute of Design|Stanford d.School]], [[Stanford University School of Medicine|Stanford Medicine]], [[Stanford Graduate School of Business|Stanford GSB]], [https://ehs.stanford.edu/ Stanford Environmental Health and Safety], [[Stanford University School of Engineering|Stanford Engineering]], Computer Science Department, HCI and AI Labs, among others.

Behavior Design Lab members and alumni become experts in training other people to use Behavior Design in practical ways and have built capacity in organizations around the world to further help tackle their most challenging problems.

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*{{official website|http://captology.stanford.edu/}}

*[http://hstar.stanford.edu/ Human Sciences and Technologies Advanced Research Institute]

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[[Category:Stanford University independent research|Behavior Design Lab]]