Image development (visual arts): Difference between revisions

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'''Image development''' is an [[umbrella term]] used to encompass the development of graphics (mainly but not exclusively [[computer graphic]]s) for use in [[media]].{{fact}} Since the computer has merged skills such as [[illustrator|illustrating]], [[photography]], [[photo editing]], [[3-D modeling]], and [[handicraft]], [[creative professional]]s may find "image development" a more flexible umbrella term to avoid over-specifying or limiting options in the [[design]] process{{fact}}. The merging of the skills has led to multi-skilled image development artists{{fact}}. [[Photographer]]s may become [[digital artist]]s. Illustrators may become [[animators]]. [[Handicraft]] may be [[computer-aided]] or use [[computer generated imagery]] as a template.

The term is also used to distinguish the process of '''preparing elements''' for use in media (e.g. [[photograph]]s, [[illustration]]s, [[chart]]s, [[collage]]s) from the process of '''composing elements''' (e.g. [[page layout]], [[web development]], [[film editing]], [[desktop publishing]]) to a single presentation piece (e.g. [[brochure]], [[web page]], [[movie]], [[Billboard (advertising)|billboard]], [[poster]]){{fact}}. Artists that know [[Composition (visual arts)|composition]] skills may also know image development skills. They may do the image development themselves or collaborate with other individually skilled image developers. Collaboration with image developers may be more useful with higher budget projects and projects that require rare or completely unique image development styles.

Because the word "[[image]]" can have more than one shade of meaning, the term "image development" may be confused with the development process for the [[corporate image]] called [[brand]]ing or [[Positioning (marketing)|positioning]]{{fact}}. Ironically, both uses of the term may apply in the same profession such as the [[advertising agency]] using ''graphic'' image development in the process of developing the ''corporate'' image of a client. The term is also in contrast to "[[image editing]]" which excludes the capturing of images, creation of images from scratch by [[sculpting]] or [[artistic rendering|rendering]], and creation of images by calculating [[fractal]] mathematical functions{{fact}}. The term "image development" may have emerged due to the lack of an alternative umbrella term with as broad of a scope{{fact}}.

==See Also==

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==References==

{{primarysources}}

* Michael Sims, ''Working With Agencies: An Insider's Guide,'' Dec 2005 pp:165

* Natanya Pitts, Chelsea Valentine, and Ed Tittel, ''CIW Site Designer Certification Bible,'' Dec 2001 pp:85,109