Tree testing: Difference between revisions

Revision as of 07:16, 23 June 2022

Revision as of 07:26, 23 June 2022

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== Basic method ==

In a typical tree test<ref>{{Cite book |last=Frick |first=Tim |title=Return on Engagement : Content Strategy and Web Design Techniques for Digital Marketing |last2=Eyler-Werve |first2=Kate |publisher=CRC Press |year=2014 |isbn=9781135012939 |___location=Oxford |pages=78-87 |language=en}}</ref>:

In a typical tree test:

# The participant is given a "find it" task (e.g., "Look for men's belts under $25").<ref>{{Cite book |last=Sharon |first=Tomer |title=Validating product ideas: through lean user research |last2=Gadbaw |first2=Benjamin |publisher=Rosenfeld Media |year=2016 |isbn=978-1-4571-9077-3 |___location=Brooklyn, NY |pages=275 |language=English}}</ref>