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User needs analysis is the process of learning more about a target population/ patrons with a view to identifying their information needs. Hence, this concept is also referred as to; Community analysis, user studies, information needs analysis, needs assessment and information audit. The following factors should be taken into consideration when doing the user analysis; available funds, number and qualifications of available staff, the depth and breadth of the study. However, there are options of choosing who can do the study; an institution can choose or hire people that can do the information needs analysis using qualified experienced consultant or constituting a committee comprising own members of staff and either the combination of the two mentioned.
Therefore, there are several advantages of [[Recruitment|hiring]] a qualified and experienced consultant for the following reasons;
The study will be done in a professional manner, the option will ensure completion of the study in good time, there will be no interruption of services as staff will be free to perform their normal duties.
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