2ergo: Difference between revisions

Revision as of 21:19, 15 October 2022

Revision as of 18:12, 23 October 2022

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'''2ergo''' wasis a provider of mobile-phone marketing and messaging services.<ref>{{cite web|last=Thompson |first=Sarah |url=https://www.bloomberg.com/apps/news?pid=20601102&sid=aNxf24AUeFDs&refer=uk |title=U.K. Stocks Increase; Yell and British Airways Pace the Advance |publisher=Bloomberg |date=29 January 2007 |access-date=2 March 2014}}</ref> Formed in 1999,the itcompany is based in [[Salford Quays]], near [[Manchester]], UK.<ref>{{cite web|author=Kevin Feddy |url=http://www.manchestereveningnews.co.uk/news/business/s/1081960_2ergo_to_move_to_digital_world_centre_in_salford_quays |title=2ergo to move to Digital World Centre in Salford Quays |publisher=Manchester Evening News |date=19 April 2010 |access-date=2 March 2014}}</ref><ref>{{cite web|url=http://www.thebusinessdesk.com/northwest/news/12484-2ergo-dials-chinese-link.html?news_section=4158 |title=Deals/Restructuring / 2ergo dials Chinese link |publisher=Thebusinessdesk.com |date=2 June 2009 |access-date=2 March 2014}}</ref> In April 2014, it was taken over by Eagle Eye, and is now a division of Eagle Eye.<ref>{{cite web|last1=Lepitak|first1=Stephen|title=Eagle Eye Group acquires 2ergo mobile coupon service in £4.5m deal|url=http://www.thedrum.com/news/2014/03/21/eagle-eye-group-acquires-2ergo-mobile-coupon-service-45m-deal|website=The Drum}}</ref>

==Mobile websites and publishing==

2ergo has created mobile websites has developed mobile websites for brands including [[FOX News]], [[AT&T]], [[NBC Universal]], [[Yahoo!]], [[Australian Broadcasting Corporation (ABC)]], Rightmove and Uno Medios.

The company produced smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.<ref>{{cite web|last=Andrews |first=Robert |url=https://www.theguardian.com/media/pda/2010/feb/15/apple-ipad-app-2ergo |title=App developer 2ergo is working on first iPad projects for four clients &#124; Media |work=The Guardian|date=15 February 2010 |access-date=2 March 2014}}</ref>

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==Text messages complaints==

On 18 September 2009, 2ergothe company were fined £80,000 by [[PhonepayPlus]], one of the regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.<ref>[http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html] {{webarchive |url=https://web.archive.org/web/20120314214105/http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html |date=14 March 2012 }}</ref><ref>{{cite web|author=Steve Playle |url=https://www.theguardian.com/money/2009/oct/24/utext-text-messages |title=UText messages take advantage of my 13-year-old daughter &#124; Money |work=The Guardian|date=23 October 2009 |access-date=2 March 2014}}</ref>

In June 2011, 2ergo announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a severe profit warning.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1423567_update-2ergos-share-price-hit-by-new-regulations |title=UPDATE: 2ergo's share price hit by new regulations - Manchester Evening News |publisher=Menmedia.co.uk |date=14 June 2011 |access-date=2 March 2014}}</ref>

==2011 Losses==

In the year to 31 August 2011 2ergo announced pre-tax losses of 2.8 million from 800,000 dollars in 2010. The company blamed this on 'the rapid evolution of the market and changes in industry regulation.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/s/1466679_2ergo-losses-widen-to-28m |title=2ergo losses widen to £2.8m - Manchester Evening News |publisher=Menmedia.co.uk |date=1 December 2011 |access-date=2 March 2014}}</ref>

==2012 Profit warning and sale of overseas businesses==