Local search engine optimisation: Difference between revisions

Revision as of 15:04, 13 February 2023

Revision as of 05:06, 4 June 2023

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* Prominence reflects how well-known is a place in the offline world. An important museum or store, for example, will be given more prominence. Google also uses information obtained on the web to assess prominence such as review counts, links, articles.

* Relevance refers to Google's algorithms attempt to surface the listings that best match the user's query.

* Distance refers to Google's attempt to return those listings that are the closest the ___location terms used in a user's query. If no ___location term is used then "Google will calculate distance based on what’swhat's known about their ___location".

== Local ranking: 2017 survey from 40 local experts ==