Encoding/decoding model of communication: Difference between revisions

Revision as of 21:15, 19 February 2023

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{{Short description|Cultural studies model}}

The '''The Encodingencoding/Decodingdecoding model of communication''' was first developed by cultural studies scholar [[Stuart Hall (cultural theorist)|Stuart Hall]] in 1973. Stuart Hall pronounced the study as 'Encoding and Decoding in the Television Discourse.' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted.<ref name="Encoding and Decoding">{{cite web |last1=Hall |first1=Stuart |title=Encoding and Decoding in the Television Discourse |url=https://www.birmingham.ac.uk/Documents/college-artslaw/history/cccs/stencilled-occasional-papers/1to8and11to24and38to48/SOP07.pdf |website=University of Birmingham |access-date=27 October 2019}}</ref> Hall proposed that audience members can play an active role in decoding messages as they rely on their own [[Social environment|social contexts]] and capability of changing messages through [[collective action]].

Thus, Encoding/Decoding is the translation for a message to be easily understood. When you decode a message, you extract the meaning of that message in ways to simplify it. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, displays non verbal communication. There are many examples such as observing body language and its associated emotions. For example, monitoring signs when someone is upset, angry, or stressed where they use excessive hand/arm movements, crying, and even silence. Moreover, there are times when an individual can send a message across to someone, the message can be interpreted differently from person to person. Decoding is all about understanding others, based on the information given throughout the message being received. Whether there is a large audience or exchanging a message to one person, decoding is the process of obtaining, absorbing and sometimes utilizing information that was given throughout a verbal or non-verbal message.