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==Application of model==
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This model has been adopted and applied by many media theorists since Hall developed it. Hall's work has been central to the development of [[Cultural Studies|cultural studies]], a field that had started challenging the mainstream media effects models in 1960. The main focus was how audience members make meanings and understand reality through their use of cultural symbols in both print and visual media.<ref name="Media & Culture">{{cite book|first=Richard|last=Campbell|title=Media & Culture: An Introduction to Mass Communication|publisher=[[St. Martin's Press]]|___location=Boston, Massachusetts|date=2002|isbn=978-0312403287}}</ref> Theorists such as [[Dick Hebdige]], David Morley, and [[Janice Radway]] have been heavily influenced by Hall, and applied his theory to help develop their own:
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