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The industry's response has been largely negative. Robert Bond of the law firm Speechly Bircham describes the effects as "far-reaching and incredibly onerous" for "all UK companies". Simon Davis of [[Privacy International]] argues that proper enforcement would "destroy the entire industry".<ref name="sKaxf">{{cite magazine|title=EU cookie law: stop whining and just get on with it|magazine=Wired UK|url=https://www.wired.co.uk/news/archive/2012-05/24/eu-cookie-law-moaning|access-date=31 October 2012|archive-url=https://web.archive.org/web/20121115110013/http://www.wired.co.uk/news/archive/2012-05/24/eu-cookie-law-moaning|archive-date=15 November 2012|url-status=live|date=2012-05-24}}</ref> However, scholars note that the onerous nature of cookie pop-ups stems from an attempt to continue to operate a business model through convoluted requests that may be incompatible with the GDPR.<ref name="Veale"/>
Academic studies and regulators both describe wide-spread non-compliance with the law. A study scraping 10,000 UK websites found that only 11.8% of sites adhered to minimal legal requirements, with only 33.4% of websites studied providing a mechanism to reject cookies that was as easy to use as accepting them.<ref name=":0"/> A study of 17,000 websites found that 84% of sites breached this criterion, finding additionally that many laid third party cookies with no notice at all.<ref>{{cite book | last1=Kampanos | first1=Georgios | last2=Shahandashti | first2=Siamak F. | series=IFIP Advances in Information and Communication Technology | volume=625 | title=ICT Systems Security and Privacy Protection | chapter=Accept All: The Landscape of Cookie Banners in Greece and the UK | publisher=Springer International Publishing | publication-place=Cham | year=2021 | isbn=978-3-030-78119-4 | issn=1868-4238 | doi=10.1007/978-3-030-78120-0_14 | pages=213–227|arxiv=2104.05750| s2cid=233219491 }}</ref> The UK regulator, the [[Information Commissioner's Office]], stated in 2019 that the industry's 'Transparency and Consent Framework' from the advertising technology group the [[Interactive Advertising Bureau]] was 'insufficient to ensure transparency and fair processing of the personal data in question and therefore also insufficient to provide for free and informed consent, with attendant implications for PECR [e-Privacy] compliance.'<ref name=":2" /> Many companies that sell compliance solutions (Consent Management Platforms) permit them to be configured in manifestly illegal ways, which scholars have noted creates questions around the appropriate allocation of liability.<ref>{{Citation|last1=Santos|first1=Cristiana
A [[W3C]] specification called [[P3P]] was proposed for servers to communicate their privacy policy to browsers, allowing automatic, user-configurable handling. However, few websites implement the specification, and the W3C has discontinued work on the specification.<ref>{{Cite web|title=P3P: The Platform for Privacy Preferences|url=https://www.w3.org/P3P/Overview.html|access-date=2021-10-15|website=www.w3.org}}</ref>
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