In Pixels Camp, sponsor pitches replaced product announcements during the opening morning. On stage, sponsors suggested themes related to their own areas of activity for the hackathon. Participants were not required to cover any of the suggested themes in their projects, but often did.
Unlike Codebits, Pixels Camp had significant floor area dedicated to sponsors, based on sponsorship level. Sponsors used it to showcase their brands and run smaller activities. Active recruiting was still disallowed, but there was an implicit understanding that participants could approach sponsorssponsor at their booths to ask about available job offerings.
The increased reliance on external sponsorships for financing and the organizing company's incubator business made some perceivemoved the Pixels Camp hackathon to be closer to the startup ecosystem. Even though the hackathonits rules were unchanged from Codebits, participants were more likely to present projects around business ideas rather than projects that focused mostly on raw creativity and technical ability{{Citation needed|reason=This statement is based on informal perception from talking with other participants and not hard evidence.|date=December 2023}}.
Outside of the hackathon, Pixels Camp continued the trend of increasingincreased focus on self-proposed talks and entertainment content, and of attracting a wider community of technical and creative talent beyond programmers. The colorful choices for the rebooted brand reflected this trend, as did the name.
