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Since 2011, Cantor has worked on multiple viral projects, including songs and corresponding [[viral videos]], posted on his [[SoundCloud]] and YouTube pages. In 2012, he released the [[comedy music|comedy songs]] "[[Christian Bale]] Is at Your Party" and "[[Shia LaBeouf (song)|Shia LaBeouf]]" (also known as "Actual Cannibal Shia LaBeouf").<ref name=improper>{{cite magazine|last=Paltrowitz|first=Darren|date=April 7, 2014|title=Rob Cantor Is Not A Trampoline, Even If His Career Seems Like One|url=http://www.theimproper.com/music/11848/rob-cantor-trampoline-career/|magazine=The Improper|access-date=August 6, 2015|archive-url=https://web.archive.org/web/20150806120802/http://www.theimproper.com:80/music/11848/rob-cantor-trampoline-career |archive-date=August 6, 2015 |url-status=dead}}</ref> In the latter, Cantor narrates a story about the actor [[Shia LaBeouf]] as a [[cannibal]]istic [[serial killer]]. Cantor posted a demo of the song to his SoundCloud page, from which it spread virally.<ref name=MTV/>
On July 1, 2014, Cantor posted a video titled "29 Celebrity Impressions, 1 Original Song", in which he and Tally Hall member Andrew Horowitz performed Cantor's song "Perfect" in 29 different celebrity [[Impressionist (entertainment)|impressions]]. A week later, he released a [[making-of]] video, demonstrating that the act was a [[hoax]] done through audio and video editing, and in fact featured 11 different impressionists dubbing over his voice.<ref>{{cite journal|title=29 Celebrity Impressions Music Video Was a Hoax; Singer Reveals 'Making Of' Video|journal=[[TheWrap]]|last=Sneider|first=Jeff|url=http://www.thewrap.com/29-celebrity-impressions-music-video-was-a-hoax-singer-reveals-making-of-video/|date=July 9, 2014|access-date=August 6, 2015}}</ref>
On October 21, 2014, Cantor posted a video titled "'Shia LaBeouf' – Live", the music video to his 2012 song of the same name. The video is a mockup of a live performance, featuring numerous dancers and performers, primarily the [[Gay Men's Chorus of Los Angeles]], the West Los Angeles Children's Choir, and the Argus Quartet. At the end of the video, the actor Shia LaBeouf is seen applauding the performance, in a parody of a scene from ''[[Citizen Kane]]''.<ref name=MTV>{{cite journal|title=Here's How You Get Shia LaBeouf in Your Cannibal Music Video|journal=[[MTV News]]|last=Fixell|first=Ethan|url=http://www.mtv.com/news/1974586/shia-labeouf-cannibal-rob-cantor/|date=October 27, 2014|access-date=August 6, 2015}}</ref><ref>{{cite magazine|title=Shia LaBeouf Doesn't Mind Being Called a Cannibal|magazine=[[Time (magazine)|Time]]|last=Worland|first=Justin|url=http://time.com/3537818/shia-labeouf-cannibal/|date=October 24, 2014|access-date=August 6, 2015}}</ref><ref name=NYdaily>{{cite journal|title=Shia LaBeouf gives his approval to wacky 'cannibal' music video|journal=[[Daily News (New York)|Daily News]]|last=Ramisetti|first=Kirthana|url=http://www.nydailynews.com/entertainment/gossip/shia-labeouf-appears-cannibal-music-video-article-1.1983818|date=October 22, 2014|access-date=August 6, 2015}}</ref> Cantor has stated that the video took four months to organize and one day to shoot, and that it was worked on by 161 people, including Cantor's former musical collaborators Zubin Sedghi, Bora Karaca and Zach Krasman.<ref name=NYdaily/> The video was [[nominated]] for best "Individual Short or Episode (Online Film & Video)" at the [[Webby Awards|19th Annual Webby Awards]] and won.<ref>{{cite web |last=Muscarella|first=Anne|url=https://www.webbyawards.com/press/press-releases/vice-jimmy-fallon-oscar-selfie-like-a-girl-campaign-tinder-vine-michelle-phan-tyler-oakley-spotify-refinery-29-product-hunt-hbo-go-and-more-unveiled-as-19th-annual-webby-award-nominees/|title=19TH ANNUAL WEBBY AWARDS NOMINEES ANNOUNCED|website=[[The Webby Awards]]|date=April 7, 2015|accessdate=August 23, 2023}}</ref>
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