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This is not the first time conversational interaction has become a boon for the erotic entertainment industry. In the early 20th century, [[Sociology|sociologist]] Paul Cressey noted that within the hundreds of [[taxi dance hall|taxi-dance halls]] of America, "the traffic in romance and feminine society" would become available when [[taxi dancer]]s would offer their companionship and "the illusion of romance" for ten cents a dance.<ref name="Cressey1">{{cite book| last=Cressey| first=Paul| title=The Taxi-Dance Hall: A Sociological Study in Commercialized Recreation and City Life| date=1932| publisher=University of Chicago Press| ___location=Chicago, IL| isbn=9780226120515| pages=[https://archive.org/details/taxidancehall00paul/page/10 10–11, 129]| url-access=registration| url=https://archive.org/details/taxidancehall00paul/page/10}}</ref><ref name="Wright">{{cite news | last1=Wright | first1=Evan | title=Dance With A Stranger | url=http://www.laweekly.com/news/dance-with-a-stranger-2130263 | access-date=6 February 2018 | work=LA Weekly | date=20 January 1999 | archive-date=19 January 2018 | archive-url=https://web.archive.org/web/20180119224627/http://www.laweekly.com/news/dance-with-a-stranger-2130263 | url-status=live }}</ref> The [[Mitchell Brothers O'Farrell Theatre]] strip club is credited with the invention of the [[lap dance]] in 1977 when their new stage, New York Live, pioneered customer-contact shows with [[stripper]]s that came off the stage and sat in the laps of customers for tips.<ref name=McCumber1>{{cite book | first=David | last=McCumber | pages=78–80, 155 | title=X-Rated | ___location= New York | publisher= Pinnacle Books | year=1992 | isbn=978-0786011131}}</ref> Enabled with this new revenue stream for strippers, the [[strip club]] industry went through a period of extreme growth during the 1980s.
 
There isare aoften low barrierconnections between erotic video performance and into the everyday social lives of camming customers. Webcam performers are often highly entrepreneurial and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain [[Parasocial interaction|relationships]] with their customers.<ref name=Rabouin/> Some fans communicate multiple times a day with models through social media.
 
Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of ''virtual friendship''. [[Princeton University]] sociologist and author of ''The Purchase of Intimacy'', [[Viviana Zelizer]], states of camming: "they're defining a new kind of intimacy. It's not traditional sex work, not a relationship, but something in between."<ref name=Richtel/> In addition to performing sex work, cam models also perform through their hosting duties, conveying authenticity, creating and animating fantasies, and managing relationships over time.<ref>{{Cite journal|last=Nayar|first=Kavita|title=Working it: the professionalization of amateurism in digital adult entertainment|journal=Feminist Media Studies|volume=17|year=2017|issue=3|pages=473–488|doi=10.1080/14680777.2017.1303622|s2cid=151835520}}</ref>