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This is not the first time conversational interaction has become a boon for the erotic entertainment industry. In the early 20th century, [[Sociology|sociologist]] Paul Cressey noted that within the hundreds of [[taxi dance hall|taxi-dance halls]] of America, "the traffic in romance and feminine society" would become available when [[taxi dancer]]s would offer their companionship and "the illusion of romance" for ten cents a dance.<ref name="Cressey1">{{cite book| last=Cressey| first=Paul| title=The Taxi-Dance Hall: A Sociological Study in Commercialized Recreation and City Life| date=1932| publisher=University of Chicago Press| ___location=Chicago, IL| isbn=9780226120515| pages=[https://archive.org/details/taxidancehall00paul/page/10 10–11, 129]| url-access=registration| url=https://archive.org/details/taxidancehall00paul/page/10}}</ref><ref name="Wright">{{cite news | last1=Wright | first1=Evan | title=Dance With A Stranger | url=http://www.laweekly.com/news/dance-with-a-stranger-2130263 | access-date=6 February 2018 | work=LA Weekly | date=20 January 1999 | archive-date=19 January 2018 | archive-url=https://web.archive.org/web/20180119224627/http://www.laweekly.com/news/dance-with-a-stranger-2130263 | url-status=live }}</ref> The [[Mitchell Brothers O'Farrell Theatre]] strip club is credited with the invention of the [[lap dance]] in 1977 when their new stage, New York Live, pioneered customer-contact shows with [[stripper]]s that came off the stage and sat in the laps of customers for tips.<ref name=McCumber1>{{cite book | first=David | last=McCumber | pages=78–80, 155 | title=X-Rated | ___location= New York | publisher= Pinnacle Books | year=1992 | isbn=978-0786011131}}</ref> Enabled with this new revenue stream for strippers, the [[strip club]] industry went through a period of extreme growth during the 1980s.
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Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of ''virtual friendship''. [[Princeton University]] sociologist and author of ''The Purchase of Intimacy'', [[Viviana Zelizer]], states of camming: "they're defining a new kind of intimacy. It's not traditional sex work, not a relationship, but something in between."<ref name=Richtel/> In addition to performing sex work, cam models also perform through their hosting duties, conveying authenticity, creating and animating fantasies, and managing relationships over time.<ref>{{Cite journal|last=Nayar|first=Kavita|title=Working it: the professionalization of amateurism in digital adult entertainment|journal=Feminist Media Studies|volume=17|year=2017|issue=3|pages=473–488|doi=10.1080/14680777.2017.1303622|s2cid=151835520}}</ref>
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