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The earliest instance of a commercial blog was on the first [[business to consumer]] Web site created in 1995 by [[Ty Inc|Ty, Inc.]], which featured a blog in a section called "Online Diary". The entries were maintained by featured [[Beanie Babies]] that were voted for monthly by Web site visitors.<ref name=BeanieBabies>{{cite book|last=Bissonnette|first=Zac|date=March 2015|title=The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute|publisher=Penguin Books|chapter=The $12-per-hour Sociology Major Who Made Ty Warner a Billionaire| pages=107–121|isbn=978-1591846024}}</ref>
The modern blog evolved from the [[online diary]] where people would keep a running account of the events in their personal lives. Most such writers called themselves diarists, journalists, or journalers. [[Justin Hall]], who began personal blogging in 1994 while a student at [[Swarthmore College]], is generally recognized as one of the earlier bloggers,<ref>{{cite news|url= http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2005/02/20/MNGBKBEJO01.DTL|title=Time to get a life — pioneer blogger Justin Hall bows out at 31|last=Harmanci|first=Reyhan|newspaper=San Francisco Chronicle|date=February 20, 2005|access-date=June 5, 2008}}</ref> as is [[Jerry Pournelle]].<ref>{{cite web|url=http://www.jerrypournelle.com/#whatabout |title=Jerry Pournelle's Chaos Manor
|url=http://news.cnet.com/2008-1082-985714.html
|title=Newsmaker: Blogging comes to Harvard
|first=Paul
|last=Festa
|publisher=[[CNET]] News
|date=February 25, 2003
|access-date=January 25, 2007
|url-status=dead |archive-url=https://web.archive.org/web/20090707204556/http://news.cnet.com/2008-1082-985714.html |archive-date= Jul 7, 2009 }}</ref><ref>
"...Dave Winer... whose Scripting News (scripting.com) is one of the oldest blogs."{{cite news▼
{{cite news
|newspaper=[[The New York Times]]
|date=June 10, 2002
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|title=Technology; A rift among bloggers
|url=https://query.nytimes.com/gst/fullpage.html?res=9E0DE3DE103DF933A25755C0A9649C8B63
▲
}}</ref> The Australian Netguide magazine maintained the Daily Net News<ref>[https://web.archive.org/web/19961112042649/http://netguide.aust.com/daily/index.html Australian Net Guide]. Web.archive.org (November 12, 1996). Retrieved June 15, 2013.</ref> on their web site from 1996. Daily Net News ran links and daily reviews of new websites, mostly in Australia.▼
|url-access=subscription
|url-status=live |archive-url=https://web.archive.org/web/20130122150419/http://www.nytimes.com/2002/06/10/business/technology-a-rift-among-bloggers.html?pagewanted=2&src=pm |archive-date= Jan 22, 2013
▲}}</ref> The Australian Netguide magazine maintained the Daily Net News<ref>"[https://web.archive.org/web/19961112042649/http://netguide.aust.com/daily/index.html Australian Net Guide]".
Another early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, digital video, and digital pictures transmitted live from a wearable computer and [[EyeTap]] device to a web site in 1994. This practice of semi-automated blogging with live video together with text was referred to as [[sousveillance]], and such journals were also used as evidence in legal matters. Some early bloggers, such as The Misanthropic Bitch, who began in 1997, actually referred to their online presence as a [[zine]], before the term blog entered common usage.
The first research paper about blogging was [[Torill Mortensen]] and [[Jill Walker Rettberg]]'s paper "Blogging Thoughts",<ref>{{Cite journal|last1=Mortensen
===Technology===
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* [[Bruce Ableson]] launched [[Open Diary]] in October 1998, which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers' blog entries.
* [[Brad Fitzpatrick]] started [[LiveJournal]] in March 1999.
* Andrew Smales created Pitas.com in July 1999 as an easier alternative to maintaining a "news page" on a Web site, followed by DiaryLand in September 1999, focusing more on a personal diary community.<ref>{{cite web |url=http://cjrarchives.org/issues/2003/5/blog-jensen.asp?printerfriendly=yes |title=
* [[Blogger (service)|Blogger]] (blogspot.com) was launched in 1999<ref>{{cite web |last1=Bull |first1=Glen |last2=Bull |first2=Gina |last3=Kadjer |first3=Sara |title=Writing with Weblogs |url=https://tl-cdn.pbseducation.org/courses/tech195/docs/writing_with_weblogs.pdf |publisher=International Society for Technology in Education |access-date=December 6, 2023}}</ref>
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