Conversion rate optimization: Difference between revisions

Revision as of 11:11, 24 January 2024

Revision as of 14:02, 31 January 2024

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Conversion rate optimization shares many principles with [[Direct marketing#Direct response marketing|direct response marketing]] – a marketing approach that emphasizes tracking, testing, and on-going improvement. [[Direct marketing]] was popularized in the early twentieth century and supported by the formation of industry groups such as the Direct Marketing Association, which was formed in 1917 and later named [[Data & Marketing Association]] and acquired by the [[Association of National Advertisers]] following the announcement on May 31, 2018.<ref>{{cite press release|author=<!--Not stated-->|title=ANA to Acquire DMA|url=https://www.ana.net/content/show/id/49074|___location=[[New York City]]|publisher=[[Association of National Advertisers]]|agency=|date=May 31, 2018|access-date=May 7, 2021|archive-date=January 28, 2021|archive-url=https://web.archive.org/web/20210128125937/https://www.ana.net/content/show/id/49074|url-status=live}}</ref>

Like modern day conversion rate optimization, direct response marketers also practice A/B split-testing,<ref>{{Cite web|title=Conversion Rate Optimization - Tips & Strategies for 2021|url=https://www.mayple.com/ecommerce-marketing-strategy/cro|url-status=live|access-date=May 7, 2021|website=[[Mayple]]|archive-date=February 25, 2021|archive-url=https://web.archive.org/web/20210225160631/https://www.mayple.com/ecommerce-marketing-strategy/cro}}</ref> response tracking, and audience testing to optimize mail, radio, and print campaigns.<ref>{{Cite book|last1=Caples|first1=John|url=https://books.google.com/books?id=0cBfQgAACAAJ|title=Tested Advertising Methods|last2=Hahn|first2=Fred E.|date=1997|publisher=[[Prentice Hall]]|isbn=9780132446099|editor-last=Hahn|editor-first=Fred E.|edition=5th, revised|___location=[[New Jersey]]|oclc=924986866}}</ref>

== Methodology ==