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Through 2012, there was a mixture of some success (with speculation of layoffs), and continued confusion due to products from competing partners such as [[NetApp]] FlexPod and [[Xsigo Systems]].<ref>{{Cite news |title= The VCE Gamble: You Got To Know When To Hold 'Em, Know When To Fold 'Em |author= Chad Berndtson and Joseph F. Kovar |date= November 26, 2012 |work= CRN |url= http://www.crn.com/news/data-center/240008994/the-vce-gamble-you-got-to-know-when-to-hold-em-know-when-to-fold-em.htm?pgno=2 |access-date= August 13, 2013 }}</ref><ref>{{Cite news |title= Cisco's 3-ring circus: Xsigo CEO on bait and switches |author= Chris Mellor |work= The Register |date= February 24, 2012 |url= https://www.theregister.co.uk/2010/12/21/vce_acadia_ramp/ |access-date= August 13, 2013 }}</ref> Cisco had announced its own "framework" called CloudVerse in late 2011 that was not specific to VMware.<ref>{{Cite news |title= Cisco's Bigger Bundle of Networking |work= New York Times Bits |author= Quentin Hardy |date= December 6, 2011 |url= http://bits.blogs.nytimes.com/2011/12/06/ciscos-bigger-bundle-of-networking/ |access-date= August 13, 2013 }}</ref><ref>{{Cite news |title= Cisco CloudVerse: Build One Private Cloud, Multiple Hypervisors |work= Information Week |author= Charles Babcock |date= December 8, 2011 |url= http://www.informationweek.com/cloud-computing/infrastructure/cisco-cloudverse-build-one-private-cloud/232300123/ |access-date= August 13, 2013 }}</ref> In August 2012, EMC announced a VSPEX reference architecture and partnership with [[Lenovo]] and other distributors that was seen as competing with a lower-cost option.<ref>{{Cite news |title= EMC Lenovo Deal Raises Questions For EMC-Cisco VCE Partnership |author= Joseph F. Kovar |date= August 2, 2012 |work= CRN |url= http://www.crn.com/news/storage/240004893/emc-lenovo-deal-raises-questions-for-emc-cisco-vce-partnership.htm |access-date= August 13, 2013 }}</ref><ref>{{Cite news |title= EMC hands disties licence to assemble VSPEX: Tells resellers to build it themselves or get someone else to do it |author= Paul Kunert |work= The Channel |date= August 15, 2012 |url= http://www.channelregister.co.uk/2012/08/15/emc_vspex/ |access-date= August 13, 2013 }}</ref><ref>{{Cite web |title= EMC Intends VSPEX for Data Center Flexibility |work= Channelnomics |date= April 12, 2012 |author= Larry Walsh |url= http://channelnomics.com/2012/04/12/emc-intends-vspex-data-center-flexibility/ |access-date= August 13, 2013 }}</ref>
In a November 2012 report by [[Gartner]], VCE had a 57.4% share of integrated infrastructure systems in the second quarter of 2012 based on revenue.<ref>{{Cite web |title= Market Share Analysis: Data Center Hardware: Integrated Systems, 1Q11-2Q12 |publisher= Gartner |author= Adrian O'Connell |date= November 30, 2012 |url= http://www.vce.com/asset/documents/gartner-market-share-analysis-report.pdf |access-date= August 9, 2013 }}</ref> Gartner had previously tracked server, networking, and external controller-based storage as individual markets. VCE was named one of the “2013 Virtualization 50” by ''[[CRN Magazine]]''.<ref name="crn13">{{Cite news |title= 2013 Virtualization 50 |work= CRN |date= May 24, 2013 |url= http://www.crn.com/slide-shows/virtualization/240155351/2013-virtualization-50.htm?pgno=43 |access-date= August 9, 2013 }}</ref> In May 2013, VCE estimated a $1 billion annual sales rate with more than 1,000 Vblock Systems sold.<ref name="bets" /> However, in US [[Securities and Exchange Commission]] filings, EMC accounted for a cumulative loss of over $430 million by September 2012, and Cisco a loss of $457 million by early 2013, since revenues are recorded to the owning companies, not VCE itself.<ref>{{Cite news |title= Cisco, EMC tout VCE market share, but report losses |author= Larry Dignan |work= Between the Lines |publisher= ZDNet |date= February 21, 2013 |url=
By 2013, some of the same press writers that initially criticized VCE came to view the structure of VCE as being good business for investors.<ref>{{Cite news|url=https://www.theregister.co.uk/2013/03/06/emc_vce_losses/|title = EMC loses half a BEEELLION on VCE ... But it's NOT what it seems|website = [[The Register]]}}</ref> Other press highlighted VCE as a source of innovation and financial performance for investors.<ref>[http://www.eweek.com/storage/why-vces-newest-vblock-systems-demonstrate-innovation.html Unknown]{{Dead link|date=February 2022| fix-attempted=yes}}</ref><ref>{{Cite web|url=http://www.itbusinessedge.com/blogs/unfiltered-opinion/vce-stars-in-emc-financial-results.html|title = VCE Stars in EMC Financial Results|date = 13 February 2014}}</ref> Total VCE for 2013 has been reported at over $1B with over a 50% year-over-year growth rate.<ref>{{cite web | url=http://wikibon.org/wiki/v/VCE_Drives_Simplification_Past_$1B | title=VCE Drives Simplification Past $1B - Wikibon }}</ref>
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