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Line 1: {{short description\|A dual process theory of persuasion}} The '''heuristic-systematic model of information processing''' ('''HSM''') is a widely recognized{{Citation needed\|date=June 2024\|reason=the source at the end of the sentence is a book written by the creator of the model - not a reliable source when it comes to others' perceptions of the model}} model by [[Shelly Chaiken]] that attempts to explain how people receive and process [[Persuasion\|persuasive]] messages.<ref name="Chaiken" />

Heuristic-systematic model of information processing: Difference between revisions