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{{main|Competitive eating}}
A similar test is the "[[cinnamon challenge]]", in which a person must eat a [[tablespoon]] of [[cinnamon]]. Again, this is a small amount of familiar food, but it quickly dries out the mouth's saliva, making the powder hard to swallow. Some who attempt this challenge report that the cinnamon is especially unpleasant and that its dust is comparable to [[pepper spray]].<ref name="Joplin" /> Furthermore, the presence of the [[aldehyde cinnamal]] in the [[essential oil]] of the cinnamon powder often irritates the skin and mucous membranes, adding further difficulty to the challenge.{{citation needed|date=September 2024}} The cinnamon challenge can have hazardous health effects.
In the UK, a similar cracker eating contest occurs with [[Jacob's]] [[Cream Cracker]]s, as saltine crackers are less common in the country. Rules governing the amount consumed and time taken vary per contest. Such challenges are popular amongst university student unions. The Australian version is the [[Weet-Bix]] Challenge.<ref>https://www.couriermail.com.au/news/queensland/mackay/calling-mackays-weetbix-kids-its-your-time-to-shine/news-story/c245d2e0ebee267f00be32d16222da6c {{Bare URL inline|date=August 2024}}</ref>
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