*[[Ramit Sethi]], founder of GrowthLab.com and co-founder of [[PBworks]]
*Mike Krieger, co-founder of Instagram<ref>{{Cite web |access-date=September 11, 2023 |title=Tech companies use "persuasive design" to get us hooked. Psychologists say its unethical. |last=Lieber |first=Cherie |website=vox.com |url=https://www.vox.com/2018/8/8/17664580/persuasive-technology-psychology}}</ref>
== Notes ==
The Lab is committed to improving the methods, models, and applications of Behavior Design, an ongoing process of iteration and learning.
The Lab also collaborates with the [[Hasso Plattner Institute of Design|Stanford d.School]], [[Stanford University School of Medicine|Stanford Medicine]], [[Stanford Graduate School of Business|Stanford GSB]], [https://ehs.stanford.edu/ Stanford Environmental Health and Safety], [[Stanford University School of Engineering|Stanford Engineering]], Computer Science Department, HCI and AI Labs, among others.
Behavior Design Lab members and alumni become experts in training other people to use Behavior Design in practical ways and have built capacity in organizations around the world to further help tackle their most challenging problems.
Training others is another way the Behavior Design Lab can scale its impact.