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==Background and recording==
[[File:Justin Vernon at Jazz Fest 2012.jpg|thumb|left|"I'm in It" features a guest appearance from [[Justin Vernon]], who worked on different tracks for ''Yeezus'' and started writing for the song after a [[power outage]] by a campfire.|alt=[[Justin Vernon]] performing at the Jazz Fest 2012]]
Jamaican deejay [[Assassin (deejay)|Assassin]] commented that West decided to go in the direction of Jamaican culture on the album as he incorporated [[dancehall]] elements, benefitting the genre for continuing its combination with [[Hip hop music|hip hop]]. He felt that West's usage of dancehall and reggae influenced different artists of his styles, making front
After [[Bon Iver]] singer [[Justin Vernon]] collaborated with West on his fifth studio album ''[[My Beautiful Dark Twisted Fantasy]]'' in 2010, he developed a bond with the rapper and worked on ten songs for ''Yeezus'', of which three were included. Vernon was playing guitar around a campfire and drinking beer with a band of his at a barn when there was a sudden [[power outage]], leading to him starting to write for "I'm in It".<ref name="Vulture">{{cite web | url=https://www.vulture.com/2013/08/bon-iver-justin-vernon-volcano-choir-kanye-west.html | title=Bon Iver's Justin Vernon on Inappropriate Wedding Songs, Kanye West, and His Side Project, Volcano Choir | website=[[Vulture (website)|Vulture]] | date=August 28, 2013 | access-date=August 5, 2024 | last=Dobbins | first=Amanda | url-access=limited }}</ref> Record producer [[Mike Dean (record producer)|Mike Dean]] cited Vernon as an artist West would always collaborate with and did not pinpoint him as any musical genre, not knowing if he would sing like the [[Bee Gees]] or perform in [[Distortion (music)|distortion]] and comparing his focus on emotion to [[Michael McDonald (musician)|Michael McDonald]]. Vernon looked back with a lack of awareness of his lyrics on the song and described West as discussing "really violently and stunningly visual sex shit", which came from the "intelligent conversations" about the state of women held in the studio rather than how the rapper talked to his friends.<ref name="sessions"/> The singer also compared the imagery to the 2000 film ''[[American Psycho (film)|American Psycho]]'', through West resembling a director as not everything he discusses is "actually him saying it every time".<ref name="sessions"/> Vernon felt that he played a character on the song that would be defined by West's editing and used his section of singing "star fucker" for "calling somebody out", while he had no idea of what Assassin was saying.<ref name="sessions"/>
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|+Chart performance for "I'm in It"
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{{single chart|Billboardrandbhiphop|43|artist=Kanye West|rowheader=true|access-date=June 23, 2018}}
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