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In July 2001, [[dulce de leche]] M&M's were introduced in five markets with large Hispanic populations: [[Los Angeles, California]]; [[San Diego, California]]; [[Miami, Florida]]; [[McAllen, Texas|McAllen]]-[[Brownsville, Texas]]; and [[San Antonio, Texas]].<ref>{{cite web|url=http://www.allbusiness.com/food-beverage/food-industry-food-mfg-sugar/6097035-1.html |title=M&M/MARS Woos Latinos With New "M&M's" Dulce de Leche-Caramel Chocolate Candies; New Flavor to Premiere in Markets With Highest Concentration of Latinos. | Food & Beverage > Food Industry from |website=AllBusiness.com |access-date=January 15, 2010 |archive-url=https://web.archive.org/web/20110814112614/http://www.allbusiness.com/food-beverage/food-industry-food-mfg-sugar/6097035-1.html |archive-date=August 14, 2011}}</ref> The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003.<ref>{{cite web|url=http://www.nuintelligence.net/Manager/anmviewer.asp?a=9 |title=Hot Seat ! Dulce de Leche M&M's Fail |archive-url=https://web.archive.org/web/20041022003258/http://www.nuintelligence.net/Manager/anmviewer.asp?a=9 |archive-date=October 22, 2004}}</ref>
Several other flavors of M&M debuted throughout the 2010s. These include Pretzel M&M's, released in 2010,<ref name="PretzelAnnouncement">{{cite news |last1=Olsen |first1=Elizabeth |title=A Campaign for M&Ms With a Salty Center? Sweet |url=https://www.nytimes.com/2010/06/22/business/media/22adco.html |access-date=August 15, 2019 |work=The New York Times |date=June 21, 2010 |archive-url=https://web.archive.org/web/20190815030848/https://www.nytimes.com/2010/06/22/business/media/22adco.html |archive-date=August 15, 2019 |url-status=live }}</ref> limited edition Coffee Nut M&M's, released in 2016,<ref>{{Cite magazine|url=
A range of additional products was launched in the 2000s and 2010s to expand beyond the traditional line of candies. A chocolate bar called the [[M-Azing]] was initially released in 2004, and subsequently relaunched in 2013,<ref name="AdAge2006">{{cite web |last1=Thompson |first1=Stephanie |title=Mars to Scale Back M-Azing Brand |url=https://adage.com/article/news/mars-scale-back-m-azing-brand/112718 |website=Advertising Age |publisher=Crain Communications |access-date=August 15, 2019 |date=October 26, 2006 |archive-url=https://web.archive.org/web/20190531132123/https://adage.com/article/news/mars-scale-back-m-azing-brand/112718 |archive-date=May 31, 2019 |url-status=dead }}</ref> oversized candies titled "Mega M&M's" were briefly released in 2007 to promote the ''[[Shrek]]'' film series, before being introduced as a standalone product in 2014,<ref name="MegaStart">{{cite web |last1=Pham |first1=Peter |title=M&M's to Launch 'Mega' Version with Triple the Chocolate |url=https://www.foodbeast.com/news/mms-mega-to-launch-next-year/ |website=Food Beast |date=December 10, 2013 |access-date=August 15, 2019 |archive-url=https://web.archive.org/web/20190815021701/https://www.foodbeast.com/news/mms-mega-to-launch-next-year/ |archive-date=August 15, 2019 |url-status=live }}</ref> M&M cookies began to be sold in the United States in 2016,<ref name="logo">{{cite web |last1=Ferria |first1=Kayla |title=The History Of The M&M Logo |url=https://www.hatchwise.com/resources/the-history-of-the-mms-logo |website=Hatchwise |access-date=2 June 2024 |quote=The company released an M&M’s cookie in 2016.}}</ref> and M&M chocolate blocks were released in Australia in 2017.<ref>{{cite web |last1=Yu |first1=Douglas |title=Mars launches first M&M's chocolate block in Australia |url=https://www.confectionerynews.com/Article/2017/04/27/Mars-launches-first-M-M-s-chocolate-block-in-Australia |website=Confectionary News |date=April 26, 2017 |access-date=June 15, 2018 |archive-url=https://web.archive.org/web/20190808225825/https://www.confectionerynews.com/Article/2017/04/27/Mars-launches-first-M-M-s-chocolate-block-in-Australia |archive-date=August 8, 2019 |url-status=live }}</ref>
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