A Hindi version of the romantic films ''[[Neethaane En Ponvasantham]]'' (2012) in Tamil and ''[[Yeto Vellipoyindhi Manasu]]'' (2012) in Telugu, titled ''Assi Nabbe Poorey Sau'', was also shot simultaneously with [[Aditya Roy Kapur|Aditya Roy Kapoor]] and [[Samantha Ruth Prabhu|Samantha]] playing the lead roles. However, the failure of Menon's other Hindi film ''[[EkEkk Deewana Tha]]'' (2012) saw production ultimately halted.<ref>{{cite web |url=http://www.indiaglitz.com/channels/telugu/article/70638.html |title=Ram-Gautham's film titled as Nithya — Telugu Movie News |website=IndiaGlitz |date=2011-09-07 |access-date=2011-09-16 |archive-date=9 April 2013 |archive-url=https://web.archive.org/web/20130409002508/http://www.indiaglitz.com/channels/telugu/article/70638.html |url-status=live }}</ref><ref>{{cite web |url=http://www.indiaglitz.com/channels/telugu/article/70696.html |title=Gautham's triple dose — Telugu Movie News |website=IndiaGlitz |date=2011-09-07 |access-date=2011-09-16 |archive-date=24 October 2012 |archive-url=https://web.archive.org/web/20121024073517/http://www.indiaglitz.com/channels/telugu/article/70696.html |url-status=live }}</ref> Sixty percent of the film was completed by the time of pausing the project. The team chose not to complete the project after the Tamil version received a mixed response from audiences.<ref>{{Cite news|url=https://www.thehindu.com/features/cinema/romance-his-way/article4203303.ece|title=Romance, his way|newspaper=The Hindu |date=December 15, 2012|via=www.thehindu.com|access-date=November 26, 2023|archive-date=November 26, 2023|archive-url=https://web.archive.org/web/20231126212622/https://www.thehindu.com/features/cinema/romance-his-way/article4203303.ece|url-status=live}}</ref><ref>{{Cite web|url=https://www.indiaforums.com/article/gautham-menon-to-relaunch-aditya-roy-kapoor_31359|title=Gautham Menon to relaunch Aditya Roy Kapoor|website=India Forums|access-date=November 26, 2023|archive-date=November 26, 2023|archive-url=https://web.archive.org/web/20231126212621/https://www.indiaforums.com/article/gautham-menon-to-relaunch-aditya-roy-kapoor_31359|url-status=live}}</ref>
