Conversion rate optimization: Difference between revisions

Revision as of 08:51, 30 January 2025

Revision as of 12:16, 1 February 2025

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== Methodology ==

Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process,<ref>{{Cite web |last=Jerin |first=John |date=2025-01-17 |title=Conversion Rate Optimization - Everything You Need to Know |url=https://jerinjohn.in/blog/conversion-rate-optimization/ |url-status=live |archive-url=https://web.archive.org/web/20250130083655/https://jerinjohn.in/blog/conversion-rate-optimization/ |archive-date=2025-01-30 |access-date=2025-01-30 |website=[[Jerin John]] |language=en-US}}</ref>, and through removing impediments to user experience and improving page loading speeds. In doing so, businesses are able to generate more leads or sales without investing more money on website traffic, hence increasing their marketing return on investment and overall profitability.<ref>{{cite book|last1=Goward|first1=Chris|url=https://books.google.com/books?id=2N1DwBhcMTkC|title=You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing|date=2013|publisher=[[Wiley (publisher)|Wiley]]|isbn=9781118301302|___location=[[Hoboken, New Jersey]]|lccn=2012951871|oclc=1159801038}}</ref>

[[Statistical significance]] helps us understand that the result of a test is not achieved merely based on chance.

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A conversion rate is defined as the percentage of visitors who complete a goal, as set by the site owner. It is calculated as the total number of conversions, divided by the total number of people who visited your website.

:<math>\mathrm{Conversion\ rate} = \frac{\mathrm{Conversions}}{\mathrm{Number\ of\ visitors}}</math>

'''For example:''' Your website receives 100 visitors in a day and 15 visitors sign up for your email newsletter (your chosen conversion to measure). Your conversion rate would be 15% for that day.