[[Alarmism]] is using inflated language, including an urgent tone and imagery of doom.{{Citation needed|date=August 2021}} In a report produced for the [[Institute for Public Policy Research]] Gill Ereaut and Nat Segnit suggested that alarmist language is frequently used in relation to environmental matters by newspapers, popular magazines and in campaign literature put out by the government and environment groups.<ref name="Ereaut20062">{{Citecite webreport |last1=Ereaut |first1=Gill |last2=SegritSegnit |first2=Nat |yeardate=August 2006 |title=Warm Words: How are we Tellingtelling the Climateclimate Storystory and can we Telltell it Betterbetter? |url=https://www.ippr.org/filesarticles/images/media/files/publication/2011/05/warm_words_1529.pdfwarm-wordshow-are-we-telling-the-climate-story-and-can-we-tell-it-better |websitework=Institute for Public Policy Research |access-date=2021-08-10|archive-date=2021-08-05|archive-url=https://web.archive.org/web/20210805080101/https://www.ippr.org/files/images/media/files/publication/2011/05/warm_words_1529.pdf|url-status=live}}</ref> It is claimed that when applied to climate change, alarmist language can create a greater sense of urgency.<ref>{{Citecite news |urllast1=http://www.theguardian.com/environment/climate-consensus-97-per-cent/2018/jul/09/there-are-genuine-climate-alarmists-but-theyre-not-in-the-same-league-as-deniersNuccitelli |first1=Dana |title=There are genuine climate alarmists, but they're not in the same league as deniers|last=Nuccitelli|first=Dana|date=July9, 2018|newspaper=The Guardian|access-date=May 15, 2021|archive-date=April 28, 2021|archive-url=https://web.archive.org/web/20210428145142/https://www.theguardian.com/environment/climate-consensus-97-per-cent/2018/jul/09/there-are-genuine-climate-alarmists-but-theyre-not-in-the-same-league-as-deniers |url-statuswork=liveThe Guardian |date=9 July 2018 }}</ref>
It has been argued that using sensational and alarming techniques, often evoke "denial, paralysis, or apathy" rather than motivating individuals to action and do not motivate people to become engaged with the issue of climate change.<ref name="Dilling & Moser">{{Citecite book|last1=LisaDilling|author-link1doi=Lisa Dilling|last2=Susanne C10.1017/CBO9780511535871 Moser|title=Creating a climateClimate for change:Change communicating climate change and facilitating social change|yeardate=2007|publisher=Cambridge University Press|___location=Cambridge,UK|isbn=978-0-521-86923-2 |pageseditor-last1=1–27Moser |editor-last2=Dilling |editor-first1=Susanne C. |editor-first2=Lisa |last1=Dilling |first1=Lisa |first2=Susanne C. |last2=Moser |chapter=Introduction |pages=1–28 }}</ref><ref>{{Citecite journal |last1=O'Neill doi|first1=Saffron |last2= 10.1177/1075547008329201Nicholson-Cole |first2=Sophie |title='Fear Won't Do It': Promoting Positive Engagement withWith Climate Change Through Visual and Iconic Representations | year journal=Science 2009Communication | last1 date=March O'Neill2009 | first1 = S. | last2 = Nicholson-Cole | first2 = S. | journal = Science Communication | volume=30 |issue=3 |pages=355–379 |doi= 355–37910.1177/1075547008329201 }}</ref> In the context of [[climate refugee]]s—the potential for climate change to [[displaced person|displace people]]—it has been reported that "alarmist hyperbole" is frequently employed by [[private military contractor]]s and [[think tank]]s.<ref name="Hartmann2010">{{Cite journal|last=Hartmann |first=Betsy |year=2010 |title=Rethinking climate refugees and climate conflict: Rhetoric, reality and the politics of policy discourse |journal=Journal of International Development |volume=22 |issue=2 |pages=233–246 |doi=10.1002/jid.1676 }}</ref>
==== To challenge the science related to global warming ====