Disney Jr. (programming block): Difference between revisions

Revision as of 02:00, 25 June 2025

Revision as of 02:01, 25 June 2025

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Like Disney Channel, Playhouse Disney was a commercial-free service, but it did show short "promotional spots" (structured as short-form segments for Disney products targeted at the block's demographics) alongside – beginning in 2002 – [[underwriting|underwriter sponsorships]] (with companies such as [[McDonald's]]<ref>{{cite news|last1=Oei|first1=Lily|title=Nick's Noggin nabs sponsors|url=https://variety.com/2004/tv/news/nick-s-noggin-nabs-sponsors-1117897987/|access-date=July 21, 2014|work=Variety|date=January 7, 2004}}</ref>) within breaks between programs<ref>{{cite web | title = Playhouse Disney schedule | url = http://tv.disney.go.com/playhouse/grown-ups/tvschedule.html | access-date = 2007-10-28}}</ref> (preschool-targeted programs that aired between 3:00 and 7:00&nbsp;a.m. Central Time outside of the Playhouse Disney banner, included the promotional shorts for Disney entertainment products that were seen during Disney Channel's afternoon and nighttime schedule). On September 30, 2002, Playhouse Disney changed its logo to reflect Disney Channel's on-air rebranding. As part of the block's effort to phase out its older interstitial material, it introduced a mascot that month named Clay (voiced by [[Debi Derryberry]]), an anthropomorphic clay figure who often used the catchphrases "It's true!" and "Are you with me?".

On March 31, 2007, Ooh and Aah, two puppet monkeys (who served as the main characters for one of the short series featured on the Playhouse Disney lineup, ''[[Ooh, Aah & You]]'') became the official hosts of the block, replacing Clay. Every summer since 2007, Playhouse Disney's end time was truncated to four hours on weekdays (from 6:00 to 10:00&nbsp;a.m. Eastern Time). Episodes from Disney Channel's original series were aired during the late morning and early afternoon hours. However, the weekend schedule continued to air for seven hours. By this point, the Playhouse Disney block had expanded to air from 4:00&nbsp;a.m. to 2:00&nbsp;p.m. Eastern Time on weekdays, and 4:00 to 9:00&nbsp;a.m. Eastern Time on weekends, each running a different schedule.

=== Rebranding as Disney Junior (2011–present) ===