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====Outside USA and Japan====
Sega had problems choosing suitable companies to promote Dreamcast outside the USA. Marketing in European countries was done somewhat poorly (for example, Sega Australia's OIC, preferred to pay himself and his lacky's way too much, therefore, leaving a tiny amount to advertise with), whereas Sony marketed the PlayStation 2 in each country's local medias, such as newspapers, street shows, etc. Sega recruited third-party companies to promote Dreamcast, some of which did not allocate sufficient money for advertising.
SegaNet was a fiasco in [[Finland]] because the cost of connection was more than three times the amount of a normal [[ISDN]] internet connection. This was due to the fact that Sega gave open pricing for third-party companies. The companies stated that the price was steep due to a lack of potential customers, but most believe that the companies were just using the open pricing to their advantage.
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