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'''Windows Media Encoder''' is a production tool developed by [[Microsoft]] which enables content developers to convert both live and prerecorded audio, video, and computer screen images to [[Windows Media Format]] for live and [[Video_on_demand|on-demand]] delivery.
The current version, Windows Media Encoder 9 Series, encodes video using [[Windows Media Video]] version 7, 8 or 9. [[Audio_Encoder|Audio encoding]] uses a number of [[Windows Media Audio]] version 9.
This version of Windows Media Encoder enables [[Two-Pass Encoding]] to optimize quality for [[Video on demand|on-demand]] ([[Streaming media|streamed]] or download-and-play) content. It also supports "True" Variable Bit Rate ([[VBR]]) Encoding for download-and-play scenarios. True VBR can be applied over the entire duration of a high-motion sequence, ensuring the highest quality. This version also enables scripted encoding with the wmcmd.vbs [[VBScript]] file allowing content developers to encode large numbers of pre-recorded media files. Bundled with the program are applications Windows Media File Editor, Windows Media Profile Editor, and Windows Media Stream Editor.
Windows Media Encoder can be downloaded as an application. This application is actually a "wrapper" or [[GUI]] of the [[encoder]] itself. Developers can write their own applications using [[Visual Studio]] to perform the same functions found in the application. These applications can be used to automate audio and video production.
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